Google’s 2015 “Bad Ads” Report: 780 Million Ads, 25K App Accounts Shut Down
One of Google's efforts last year was to prevent accidental mobile clicks when app developers purposely placed ads too close to application buttons.
Topic: Mobile advertising
SearchCap: Google Core Ranking Update, Panda Algorithm Now A Core Signal & TV Influence
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Panda Is Now Part Of Google’s Core Ranking Signals Jan 12, 2016 by Barry Schwartz Say goodbye to the typical Google Panda updates. Panda is now baked into Google’s core […]
Epic Roundup: The Biggest Things To Happen In Paid Search In 2015
From new deals to more data to audiences, 2015 was packed with PPC changes.
Foursquare CEO Crowley: “We Do Location Better Than Anybody Else”
Foursquare has come a long way from its early days as a social “check-in” app. Along the way, the company repositioned its app as a Yelp competitor; now the company is substantially focused on “place insights” and “location intelligence” for enterprises. Earlier this year, Foursquare introduced its advertising platform, “Pinpoint.” Foursquare works directly with advertisers […]
Search Spend Rose 20 Percent On Thanksgiving, Flat On Black Friday From A Year Ago
Mobile drove more than half of paid search clicks on Thanksgiving and Black Friday.
Click-to-Call & Paid Search: Best Practices And Secrets From The Pros
Research from Google has shown that the most common response to a mobile local search is a phone call. Advertisers have caught on, widely adopting click-to-call ad units in Google and Bing. In fact, consumers are expected to click to call directly from paid search ads to the tune of $4 billion in advertising spend […]
Install Rate Calculator
We have provided a useful Install Rate Calculator below to work out your Install Rate as well as derive the number of clicks and installs you would need to get a specific Install Rate. Feel free to experiment with different scenarios in order to help you better understand this metric. What Does Install Rate Mean? The Install Rate of […]
CPI Calculator (Cost Per Install)
We have provided a useful CPI Calculator below to work out your CPI as well as derive the number of installs and cost you would need to get a specific CPI. Feel free to experiment with different scenarios in order to help you understand this pricing model better. What Does CPI Mean? CPI stands for Cost Per Install and […]
SearchCap: Google App Ranking, Search Quality Document & Live Labels
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Releases The Full Version Of Their Search Quality Rating GuidelinesNov 19, 2015 by Barry Schwartz For the first time, Google has release the full version of their search quality raters […]
Retailers Can Now Sell Paid Search In Their Apps With Point Inside StoreBoost
In-store marketing solution Point Inside has launched a search marketing program for retailer apps. The company calls it “StoreBoost.” As the name suggests, it enables retailers to promote specific products or brands in auto-complete or to the top of search results within their apps: The StoreBoost service is available via Point Inside’s StoreMode platform, and […]
CPI Definition (Cost Per Install)
The CPI price is the amount paid per installation of an app on a mobile/cell phone. For example, if you booked a campaign to have your app installed 800 times at a CPI rate of $8 then each install would cost you $8 and in total, you would pay $6,400. CPI Definition CPI stands for […]
Can Yahoo Gemini Succeed In Search? SEM Execs Weigh In
Yahoo's foray back into search advertising faces a mountain of challenges, from volume to functionality. Industry executives share their thoughts on Gemini’s trials, promise and future.
Google AdWords Testing Nearby Store Reminders For Google Now Users
With the tap of an AdWords ad extension, Google Now will set reminders for users to visit an advertiser's location the next time they are nearby.
Google Is Promoting Holiday Shopping Deals Via Text Alerts
Consumers can subscribe to get promotion and deal alerts sent to their phones.
Google AdWords Adds Mobile Bid Adjustment Simulator, First Position Estimates
New tools now available to all advertisers to inform manual bid optimizations.
Android 6 “Marshmallow” & SEO Series: Google Now Cards Featuring Merchant Data
How might Android Marshmallow's new features impact the future of mobile search? In part two of a three-part series on the topic, contributor Cindy Krum discusses Google Now Price Alerts cards and Visually Similar Products.
Bing Shopping Campaigns Get Several Pre-Holiday Updates
Mobile inventory, used and refurbished product ads support and more are now available.
Google AdWords Turns 15: A Look Back At The Origins Of A $60 Billion Business
AdWords launched with 350 advertisers in 2000. Today, more than 1 million advertisers generate tens of billions in revenue for the company.
IAB: First Half 2015 Ad Revenues $27.5 Billion, Search Captures 50 Percent
Today the IAB (and PriceWaterhouseCoopers) released its half yearly Internet Advertising Revenue Report. Total US digital revenues were $27.5 billion for the first half of 2015. Mobile ad revenues were $8.2 billion or just under 30 percent. Search led all other categories, though its percentage share of desktop advertising is declining. A year ago, paid-search […]
Holidays Are Comin’: Preparing Your Paid Search Programs For The Festive Season
Time to start planning those Black Friday campaigns! Columnist Laura Collins shares her tips for getting the most out of your paid search campaigns this holiday season.
Think Local, Act Mobile — Thursday, October 15 Webcast
Learn how to combine location, search and behavior targeting to deliver more relevant mobile ads and offers to consumers on the go.
US Paid Search Ad Spend Growth Slows To 12%, In Part Due To A Still-Nascent Yahoo Gemini
Seasonality and advertisers' reluctance to put budgets toward Gemini due to limited capabilities suppressed overall growth, report finds.
The New Customer Journey: Think Local, Act Mobile — October 15 Webcast
Combine location, search and behavior targeting to deliver more relevant mobile ads and offers to consumers on-the-go.
Search Ads In Google Play Store Rolling Out For All Android App Marketers
App install ads appear in search results in the Play Store.
12 Biggest Things To Happen In PPC So Far In 2015
New ad formats for mobile users, big tests for PLAs, and a new search deal paves the way to managing three search platforms.
SearchCap: Search In Bing Maps, Google Patent Search & PPC On Mobile
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: US Paid Search Growing But At Slower Rate, Google Brand CPCs Surge [Report] Paid search ad spend growth continued to decelerate and clicks rose just 3 percent in Q2, according to […]
SearchCap: Google Purchase Now, Google Needs SEO & RTBF UK
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Is Hiring An SEO Manager To Improve Its Rankings In Google Hey SEOs! Looking for a new place to work? Google is hiring a SEO to help drive more organic […]
Report: US Paid Search Spend Up 22 Percent In Q2, Google Regains Share Losses
Mobile continues to drive growth with smartphone spend up 71 percent year-over-year.
SearchCap: Bing Ads Redesign, Tumblr GIF Search & Thumbtacks Google Penalty
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Confirmed: Google Capital-Backed Thumbtack Hit With Manual Action For Unnatural Links Thumbtack’s co-founder confirms the company received a Google manual action for links, vows to take the necessary steps to reverse […]
Google On The Buy Now Button: We Have No Intention To Be A Retailer
Jerry Dischler, the VP of Google AdWords, explained the Buy Now button is about improving conversions on mobile, to help advertisers help with earning more money across mobile devices.
SMX Advanced 2015 Live Blog: Keynote Conversation With Jerry Dischler, VP AdWords
Danny Sullivan, Ginny Marvin speak with the head of Google search ads.
SearchCap: Google Now On Tap, Near Me Searches & AdWords Universal App Ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Dimensions Tab Now Features Both Ad Group & Campaign Detail Reports Quickly assess settings and performance across campaigns and ad groups. Coming Soon: “Now On Tap,” An Expanded Version Of […]
Google’s New Universal App Campaigns Push App Promotions Across Search, YouTube, AdMob, Display
New campaign type is designed to give developers big scale for minimal work.
Google Says “Near Me” Searches Have Doubled This Year
Users are increasingly turning to their phones to find local businesses.
Report: 75 Percent Of Google’s Mobile Search Revenue Comes From Apple Devices
If true Google will likely fight to maintain search relationship with Apple.
SearchCap: Bing App Index, Apple Maps Transit, Google Shopping Ads & Nearby Businesses
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Adds “Nearby Business” Mobile Ad Format For Location-Related Searches Up to four paid business listings will display with direction and click-to-call links. Is There Hope For Your Prospective PPC Client […]
Google Adds “Nearby Business” Mobile Ad Format For Location-Related Searches
Up to four paid business listings will display with direction and click-to-call links.
SearchCap: Google Buy Now, Cortana & Apple Coherent Navigation
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Uber Teams Up With Baidu For HERE Maps, Apple Buys More Coherent Navigation HERE mapping unit could fetch more than $4 billion in new bidding war. When Google’s In Your Brain: […]
Google “Buy Buttons” Could Start Showing On Mobile Shopping Ads In A Matter Of Weeks
As the search engine adjusts to mobile behaviors, it is set to take on Amazon in the battle for the mobile transaction.