Topic: Multilingualism

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Google

Google’s Search App Is Now Truly Multilingual

Around the world, millions of people are multilingual or partly so. In the U.S., census data reflect that 20 percent of the population speaks more than one language at home (though this really only captures immigrants). But in what I imagine is something of a speech recognition breakthrough, Google’s search app can now understand commands […]

| Aug 21, 2014 at 4:29 pm ET
google-webmaster-tools-featured
Google

Filing A Google Reconsideration Request? For Best Results, Use The Same Language As Your Site

Does Google not support reconsideration requests in Italian or other non-English languages? Yes, it does, and might even give detailed advice. But if you want that, you have to ask in your native language. The situation came up recently in a blog post by Gianluca Fiorelli. It covered how an Italian site owner received a weird response from Google […]

| Nov 14, 2012 at 9:52 am ET
SEO

Year-End Review Of Your Multilingual Programs

Year-end is a good time to review your programs to get them ready for the next year. Typically, this time of year things slow down due to the holidays you might have some time to focus on the recommendations below. Year-end Recap It is critical that you develop a year-end recap and send it out […]

| Dec 20, 2011 at 11:26 am ET
Google

Google Adds New Link Element Markup For Multilingual Content

Google announced a new markup to communicate multilingual content to Google’s spiders. The new link element is rel=”alternate” hreflang=”x” where you define the language and location in the hreflang area. Here are examples of how you may use it respectively: https://www.example.com/ – contains the general homepage of a website, in Spanish https://es-es.example.com/ – is the […]

| Dec 5, 2011 at 4:25 pm ET
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Google

Google Launching Social Search In 19 New Languages

Google announced they have begun their international rollout of Google Social Search, which launched in October 2009. Social Search is being pushed out to 19 new languages over the upcoming days and weeks. Google promises even more languages in the near future. Google said, “with these changes, we want to help you find the most […]

| May 19, 2011 at 9:49 am ET
Link building

How To Generate Links Through Media Relations

One of the tactics I use to generate new links is to review a site’s stats and create a media promotion based on the trends I find. This strategy is not an easy, turn-key linking program but if you’re serious about growing your business as well as your links, it’s one of the best ways to attract […]

| Sep 14, 2010 at 12:47 pm ET
SEO

Is The Hispanic Market Right For Your Brand?

Did you know that the US is the world’s second-largest Spanish-speaking country? It’s true. In fact, there are 46.3 million Hispanics in the US today, and 20 million of them use the internet. Are you targeting the Hispanic market with search? If not, perhaps it’s time you considered doing so. Understanding the opportunity Clearly, the […]

| Jun 30, 2010 at 7:00 am ET
SEO

Elevating The Global Importance Of Content

Shortly after my last Multinational Search post (Global Vs. Local: How To Let Google Know How To Treat Your Site) I was taken to task by a few readers complaining that supposed global experts only talk about domains and hosting for international sites and not enough about content. Ok, fair criticism, that article was written […]

| Mar 16, 2010 at 6:00 am ET