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SearchCap: The Day In Search, December 31, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 Usability Tips to Maximize B2B Website ConversionB2B marketers invest a substantial amount of time, effort, and money driving is critical to maximizing online marketing results and alleviating obstacles that prevent […]

Barry Schwartz on December 31, 2008 at 5:02 pm | Reading time: 4 minutes

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

6 Usability Tips to Maximize B2B Website Conversion
B2B marketers invest a substantial amount of time, effort, and money driving is critical to maximizing online marketing results and alleviating obstacles that prevent prospects from taking the desired actions. Below are six, easy to implement usability tips to ensure that visitors get the most from your site and you get the most for your search marketing investment.
Google Updates Toolbar PageRank For New Years
Some webmasters are celebrating, others not so much, as Google closes out 2008 with another toolbar PageRank update — the first one since September. Google’s Matt Cutts confirmed the update via Twitter late last night. There’s lots of Twitter talk today about the update, along with discussion on Search Engine Roundtable and Search Engine Journal. It’s worth reminding readers that PageRank itself is just one of 200+ factors in Google’s ranking algorithm, and that toolbar PageRank is considered to be outdated as soon as it’s updated.
Link Week Loose Ends
My Link Week columns rotate every other week, and over the course of the last few columns several questions and comments have been sent my way. For this week’s column, I’m responding to a selection of those questions and comments.
Rumor: Marissa Mayer, Google’s 19th Employee, To Leave
Gawker reports that Google’s 19th employee, Marissa Mayer, is planning on ending her career with Google in 2009. Marissa Mayer is one of the most public figures that Google has ever had. Gawker reports receiving word that someone overheard discussion from “Top Googlers” that Mayer will be leaving in 2009. Clearly, Mayer doesn’t need the job for money, but to have a Google without her would be weird – at least for me. Google has lost many major executives in the past, but if Mayer goes, would this be Google’s biggest loss? Right now, these are …
Google’s Product Search Gaining & A Look At Google’s Top Services
Google’s Product Search Catching Up Fast With Shopping Rivals from Investor Business Daily reports on a comScore release that Google’s Product Search is gaining in the category of shopping search. In fact, Google Product Search is up 786% from the year-ago November. TechCrunch ranks the top ten Google products and services by the two data services, comScore and Quantcast. Here is the breakdown: