Google’s target bidding shake-up: Why PPC marketers have been here before
Reva Minkoff explored Google’s target bidding changes and why lessons from a decade ago could help PPC marketers adapt.
Topic: Pay-per-click
How to use SimilarWeb for SEO and content marketing
Want to get the most out of SimilarWeb? This in-depth guide will show you how to boost your SEO and content marketing campaigns with SimilarWeb.
Manual vs. automated Google Ads campaigns: How to allocate your budget
Balance scale and control by matching automation to conversion volume, account maturity, and performance needs.
Microsoft Advertising removes Max CPC from new standalone bidding campaigns
Microsoft will remove Max CPC controls from new campaigns using several standalone automated bidding strategies starting Oct. 1.
The 11x ROAS account that lost money on every order
High ROAS can mask negative contribution, weak incrementality, and costly inventory decisions. Here's how to measure what really matters.
7 powerful AI marketing tools you need (tested)
Discover the best AI marketing tools for content, video, research, and automation. We tested top platforms to help you find the right fit for your strategy.
SEO and PPC are sitting on each other’s best insights
The keyword that’s too expensive for PPC could be your next SEO priority. The page that ranks first could tell you where to cut paid spend.
Limited Ad Serving: Why Google Ads suddenly show less often
Google can limit ad serving without disapproving your ads. Learn what puts accounts at risk, how to spot a limitation, and how to appeal.
Google vs. Microsoft AI Max: What’s the same and what’s different
Learn where the platforms align, where controls and reporting differ, and how to test AI features without disrupting campaign performance.
Building an AI agent for ad management: The hard part isn’t the AI
Confident mistakes, noisy alerts, and conversion lag reveal what it takes to build an AI agent you can trust with paid media.
Greg Finn on 20 years of PPC: From exact match to AI Mode
Greg Finn reflects on 20 years of PPC, from exact match and Smart Bidding to automation, AI Mode and why authenticity will matter more than ever.
Moving from Google Display to Demand Gen: What you’ll lose and gain
New inventory and AI-powered creative come with trade-offs. See which controls and capabilities change in Demand Gen.
Google Ads adds reporting for AI-generated product titles
Google’s new Product titles report shows advertisers which AI-generated product titles are being served and how they perform.
When paid media optimization starts working against you
Cheap clicks can look efficient while producing weaker results. Learn how to connect paid media to sales, revenue, and profit.
Keyword research template
Streamline and organize your keyword research with this free template.
Do meta descriptions matter? The latest research
Do meta descriptions have value today? See what case studies say about AI Overviews, ChatGPT snippets, CTR, and when writing them is a waste.
Google Ads is finally building a stronger foundation for B2B lead gen
Three months after Google Marketing Live, Google Ads is laying the groundwork for better B2B lead gen. Here’s what to act on now.
ChatGPT draws more paid clicks from Google than any other top destination
ChatGPT draws a higher share of Google clicks than any other top destination, highlighting overlap between search and AI discovery.
Ginny Marvin on Smart Bidding, AI and why PPC fundamentals still matter
Google Ads Liaison Ginny Marvin discusses Smart Bidding, AI, PPC mistakes and why strong fundamentals still matter with the rise of AI.
SMX Now: The target bidding apocalypse and how we’ve been here before
Join us on August 19th for the latest SMX Now where Reva Minkoff will break down Google's August 17 Smart Bidding changes
Google updates Demand Gen view-through conversion optimization
Google is making view-through conversion optimization video-only for Demand Gen while expanding support to Display.
The $113,000 paid search test: How much traffic did organic replace?
Paid search looked valuable in the channel report. A 13-week test revealed how much of that value the business actually needed to buy.
LLM traffic converts differently — here’s what to do about it
Paid search captures demand at the query. AI shapes the decision before the visitor reaches your site. Here’s how to convert that traffic.
Demand Gen shows why PPC can no longer hide behind intent
PPC’s expanding role brings creative strategy, customer psychology, and full-journey measurement into the performance marketer’s job.
The new search journey changes how SEO and PPC should work
The first search is rarely the whole journey. See how AI answers, paid ads, organic results and follow-up queries shape conversion.
How to run ChatGPT ads: A step-by-step guide from early campaigns
ChatGPT Ads work differently from other ad platforms. Here’s what early campaigns reveal about CPCs, targeting, measurement, and performance.
ChatGPT Ads rolls out oCPC campaigns, AAM and product carousels
ChatGPT ads now allows for conversion-optimized product feed campaigns, expanded measurement integrations and carousel ads
How SEO and PPC build trust across search: Case study
A 26-week case study shows how connected search marketing efforts improved visibility, addressed buyer friction, and reduced CPA.
What happens when AI Overviews contradict paid search ads?
AI recommendations can steer users toward competitors, leaving advertisers to absorb the impact on CTR, CPC, and campaign performance.
Google tests clickable hyperlinks in Search ad descriptions
Google is highlighting selected phrases within ad copy as clickable links, potentially helping advertisers improve CTR.
How to troubleshoot automated bidding in Google Ads
Poor data, conversion tracking, and campaign settings can derail automated bidding. Learn what to check and when manual bidding can help.
How AI visibility adds context to PPC performance
Traditional PPC metrics show what happened. Grounding queries, citations, and share of authority help explain why.
Ana Kostic shared why “best practice” cost her client 40% of revenue.
Ana Kostic explains why blindly following PPC best practices can backfire—and why understanding the business should always come first.
4 Google Ads settings and recommendations worth a closer look
Auto-apply, Display Expansion, Search Partners, and budget recommendations deserve a closer look. Learn what to review before making changes.
Why separating brand and non-brand campaigns improves ROAS
Strong ROAS can mask where your budget goes. Here's how separating brand campaigns drives revenue growth and new customer acquisition.
Google tests AI-generated descriptions in Shopping ads
Google extends its AI-generated ad description test to Shopping ads, expanding it experiment they confirmed earlier this month.
SMX Advanced expands in 2027: See you in San Diego and Boston
More opportunities to learn from expert speakers, join in-depth Q&A, and connect with top SEO and PPC professionals at two 2027 conferences.
Putting Google Ads AI Max’s automated ad copy to the test
See where AI-generated assets helped ecommerce, B2B, and B2C campaigns — and where human control still delivered better results.
SEO and PPC alignment starts with your org chart
Break down silos with the right team structure, shared goals, and data exchange to improve efficiency and maximize your SERP presence.
Google Ads automation makes governance a competitive advantage
Better business signals, guardrails, and feedback loops keep Google’s automation focused on the outcomes that drive business value.