Google Ads adds missed growth estimates to the Recommendations tab
Google Ads' new beta estimates the clicks, conversions, and revenue you may be missing due to limited budgets and low bids.
Topic: Pay-per-click
How to report PPC performance without lying to yourself (or your boss)
The way you present PPC data shapes business decisions. Avoid misleading metrics, outdated benchmarks, and reporting that lacks context.
Heather Robinson talks about a £50 PPC ad that cost £1,000
A £50 Meta campaign that accidentally spent over £1,000 became a valuable lesson in transparency, process, and why honesty matters.
Meta Business Agents are here. Marketers should pay attention
What if customers never reach your website? See how Meta’s AI agents turn messaging into a powerful sales and service channel.
How to move beyond lead volume in B2B PPC
The longer the sales cycle, the less lead volume tells you. Build a feedback loop that helps Google Ads optimize for qualified opportunities.
Google AI Mode ads reach nearly 30% of queries: Study
High CPC searches were far likelier to show AI text ads, while paid placements rarely boosted citations or organic rankings.
Why CPC inflation starts before the auction
Rising CPCs start before the auction. Learn how brand, reach, and post-click experience shape paid search performance.
Why the SEO vs. PPC debate is finally over
AI shifted buying decisions beyond the click, making SEO and PPC complementary parts of the same strategy instead of competing choices.
Why frontloading your ad spend usually backfires
Launching with a bigger budget doesn't guarantee faster growth. Here's how to build momentum without wasting spend.
Human vs. machine: What happens when groas runs your Google Ads
One version of this story is AI replacing your entire PPC team. The truer one: Humans direct, the machines execute, and then the numbers move.
Want to present at SMX Next? Now’s the time to submit a pitch!
If you’re on top of the latest techniques and what’s to come in SEO, PPC, and AI search, submit a pitch to present at SMX Next.
Why you should opt out of Google Search Partners
Learn what Search Partners are, why they usually produce junk traffic, and how to see if you're spending money on these placements.
A Google Ads targeting tactic that cut invalid clicks by 50%
After Google said it had already filtered suspicious activity, this unexpected approach restored campaign profitability.
How competitors target your branded traffic with Google Ads
Learn how dynamic keyword insertion, comparison pages, and brand modifier keywords influence branded searches, and how to defend against them.
Topical authority, declared: How Search Engine Land bucked the editorial traffic decline
Can entity SEO transform publisher performance? See how Search Engine Land increased organic visibility and AI Overview citations using topical authority and Knowledge Graph optimization.
How one broken form cost an agency months of leads ft. Danny Gavin
A simple technical failure cost an agency months of leads, revealing why communication and QA matter as much as PPC performance.
LinkedIn Ads CPC benchmarks: How costs compare with Google Ads
A year of B2B campaign data reveals where LinkedIn commands a premium, where costs align with Google Search, and how to budget accordingly.
How to win competitor traffic with Demand Gen and negative-intent conquesting
Traditional competitor campaigns can be expensive and ineffective. These alternatives help you reach buyers more efficiently.
How to find who’s using your brand in paid search
A step-by-step guide for spotting competitors, affiliates and misleading advertisers in your branded search queries.
Laura I. Abreu talks about a client experience that made her quit Google Ads
Laura I. Abreu shares how one wrong client taught her lasting lessons about trusting her instincts and setting expectations.
PPC budgeting in 2026: When to adjust, scale, and optimize with data
Better budget decisions start with better signals. Learn how to align bidding, conversion tracking, and audience data with business goals.
How a €30,000 underspend taught Simran Harichand the importance of the basics
Making a change in an account is easy but monitoring it properly, is what protects performance and client trust.
Law firm PPC: How to optimize for signed cases instead of leads
Learn how to identify leaks between the ad click and signed retainer, and make smarter budget decisions based on case outcomes.
Why attribution and impact are no longer the same thing in PPC
Platform reports tell part of the story. Incrementality, CRM data, and broader measurement can reveal marketing's true impact.
11 PPC errors uncovered in recent B2B audits
From broken conversion tracking to unmanaged automation, these common mistakes continue to waste budget, leads, and valuable learning signals.
OpenAI to expand ChatGPT ads to new markets & test multi-advertiser placements
OpenAI is expanding ChatGPT ads to five new markets including the UK, & introducing new campaign management features.
Stop looking for the perfect PPC budget split
Fixed budget ratios rarely survive real-world conditions. Here's how to evaluate funnel health and adjust spend as market dynamics change.
How TV ads create search demand — and what to do about it
Viewers don't just watch TV ads. They search. Here's how to capture demand, measure search lift, and connect search to media planning.
The new PPC skill set: From keyword manager to system optimizer
AI-driven Google Ads is changing the PPC role from campaign execution to signal design, conversion architecture, and system guidance.
Why your B2B PPC metrics may be lying to you
More conversions and higher ROAS don’t always translate to more pipeline or revenue. Here’s how to measure incremental value more accurately.
Brad Geddes on 20 Years of Paid Search Evolution
Brad Geddes reflects on the evolution of search marketing and why human creativity will remain essential in an AI-driven future.
New SEO KPIs you’re missing: How to measure SEO beyond clicks
Discover the new SEO KPIs that matter beyond clicks and rankings like AI mentions, user interactions, conversions, and the tools that make it possible.
5 early signs of PPC performance drops: Track competitors to spot them
Discover the five competitor signals that tend to appear before performance drops — and what actions to take when you spot them.
How to stand out in AI search when every business sounds the same
AI builds your brand narrative from every digital signal you publish. Sharpen your positioning before generic messaging makes you invisible.
Google Ads costs keep rising, but conversion rates improved in 2025
Google Ads is getting more expensive, but advertisers improving conversion efficiency are still finding ways to grow.
How Frederick Vallaeys sees AI reshaping the future of paid search
Frederick Vallaeys reflects on how PPC evolved from scrappy arbitrage to AI-driven automation—and what marketers risk missing next.
Dean Kadi talks clients ignoring performance data
Dean Kadi shared a real-world PPC story about the consequences of ignoring performance data and overriding a winning ad strategy.
Performance Max (PMax) Google Ads campaigns explained
PMax uses AI to maximize conversions across Google Ads. Learn how Performance Max works, when to use it, and tips for optimizing campaign performance.
AI skills: The next layer of marketing automation
Learn how to install, deploy, and brand AI skills to turn generic chatbots into your agency’s custom, scalable operating system.