Survey: PPC is getting harder — and AI is only saving 5 hours a week
Over 1.3K PPC experts confirm - platforms are harder to trust, AI isn't the rescue many hoped for and the biggest threat is clients going in-house.
Topic: Pay-per-click
Why PPC teams are becoming data teams
Automation and AI are changing PPC roles. Winning teams now control data infrastructure, measurement, analysis, and experimentation.
Are your PPC ads still authentic in the age of AI creative?
AI can generate endless ad variations, but not every edit is ethical or policy-safe. Here’s a framework for responsible AI imagery in PPC.
Click fraud in Google Ads: Where exposure rises and how to reduce it
From Video Partners to Search, fraud exposure isn’t equal. Learn where invalid clicks spike and how to shift toward higher-intent traffic.
Own your branded search: Building a competitive PPC defense
Competitors and review sites are bidding on your brand. Here's how to structure PPC campaigns that protect revenue and high-intent traffic.
You can now build PPC tools in minutes with vibe coding
Learn how vibe coding help you build custom PPC tools in minutes using simple AI prompts instead of traditional coding.
How to use Google Ads Performance Planner and Reach Planner
Model budget shifts, forecast KPI impact, and estimate YouTube reach before scaling. See how these underused planning tools work in practice.
4 strategic paid search pivots to survive Google’s AI Overviews
AI Overviews are lowering CTR, raising CPCs, and compressing the buyer journey. Here’s how to protect performance and stay competitive.
What industry data reveals about the impact of Google’s AI Overviews on paid search
Google’s AI Overviews aren't just a visibility problem, they're a revenue one. Here's what Adthena data reveals about CTR and CPC impact.
How ChatGPT uses SEO to drive growth and revenue
An SEO audit of ChatGPT, Claude, and Perplexity reveals how the platforms use technical optimization, content, and conversions to scale.
How to write paid search ads that outperform your competitors
Review your ads in context, not isolation. Get practical tips to sharpen messaging, use AI wisely, and write PPC copy that converts.
Google Ads support requires account change authorization
Advertisers contacting Google Ads must now authorize support-led account changes — while keeping full responsibility for results.
What’s next for PPC: AI, visual creative and new ad surfaces
Google and Microsoft liaisons explain why dynamic ad surfaces, distinct assets and smarter AI inputs will define the next era of paid media.
Emina Demiri talks surviving firing your biggest client
Emina Demiri reveals how firing their biggest client — worth 70% of agency revenue — taught them hard lessons about client concentration.
How to use GA4 and Looker Studio for smarter PPC reporting
Unify GA4 and ad platform data into dashboards that pace spend, flag wasted budget, and reveal what’s really driving performance.
ChatGPT ads collapse the wall between SEO and paid media
ChatGPT ads signal a shift, forcing SEO and paid media to align around prompt intelligence, fanout keywords, and LLM visibility.
Paid search click share doubles as organic clicks fall: Study
Text ad clicks surged year over year as classic organic fell across key verticals, with paid listings now taking up to one-third of clicks.
Why creative, not bidding, is limiting PPC performance
Smart Bidding and Meta’s delivery systems have leveled the field. To scale PPC, fix creative fatigue, increase asset volume, and test faster.
Google Ads simplifies product campaign tracking
Google Ads now shows per-product campaign eligibility, making gaps and overlaps easier to spot.
PPC mistakes that humble even experienced marketers
From Friday launches to sloppy imports, PPC veterans share hard-earned lessons on automation traps, Google Ads Editor quirks, and more.
How to make automation work for lead gen PPC
Automation isn’t just for ecommerce. Learn how to drive more leads, cut costs, improve quality, and save time with AI-powered campaigns.
Why PPC measurement feels broken (and why it isn’t)
As browser restrictions limit identifiers, PPC measurement relies more on redundancy, modeling, and inference than perfect tracking.
How to diagnose and fix the biggest blocker to PPC growth
Most PPC accounts stall because teams focus on the wrong work. Learn how to identify the bottleneck limiting growth.
Amanda Farley talks broken pixels and calm leadership
Amanda Farley shares lessons on overcoming setbacks and balancing AI with human insight in modern marketing leadership.
How PR teams can measure real impact with SEO, PPC, and GEO
A practical approach for tying earned media to search behavior, downstream conversions, and visibility in AI-generated answers.
Google Ads no longer runs on keywords. It runs on intent.
If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and PPC strategy.
In Google Ads automation, everything is a signal in 2026
Automation performance depends on signal quality. Learn how Google Ads prioritizes signals, how pollution starts, and how to correct drift.
How Google Ads quality score really affects your CPCs
High CPCs? Low ad quality, not bids, may be the real culprit — improving your Quality Score drives better results.
How to build a modern Google Ads targeting strategy like a pro
Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right content.
Kirk Williams discusses why client fit is very important
Taking on the wrong clients can quietly drain time and results, and this episode explains how to spot red flags early.
Why AI makes agency-client relationships matter more than ever
AI may optimize PPC, but it can’t replace empathy, listening, or trust. Four relationship fundamentals still set agencies apart.
Why Search and Shopping ads stop scaling without demand
Search and shopping excel at closing, not creating. Learn how awareness, CRM, and upper-funnel media fuel future performance.
What this Google rank checker does
Track positions, monitor changes over time, and see how your site performs in search results.
From searching to delegating: Adapting to AI-first search behavior
As AI replaces clicks with answers, user engagement moves deeper into the funnel. Here’s how SEO and content strategies must adapt.
The URL mistake that killed Black Friday ft Nick Handley
One early-career PPC mistake nearly took campaigns offline on Black Friday, but it became a defining lesson in staying calm, & owning errors.
Agentic AI and vibe coding: The next evolution of PPC management
Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.
10 salary negotiation tips for search marketers
Marketing roles lack clear salary standards. These tips help you assess your value, benchmark pay, and negotiate with confidence.
Google search ad clicks hit five-year high as Q4 spend rises 13% – Report
Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.
Amy Hebdon discusses the PPC decision that cost her a good client relationship
Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside campaigns.
Google Ads makes Manual CPC easier to find
Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended options.