AI skills: The next layer of marketing automation
Learn how to install, deploy, and brand AI skills to turn generic chatbots into your agency’s custom, scalable operating system.
Topic: Pay-per-click
Why PPC AI agents fail without business data
Without CRM, margin, and operational context, PPC agents risk improving platform metrics while hurting business performance.
Veronika Höller talks on a perfectly set-up but poor performing campaign
A “perfect” PPC account delivered zero revenue—until one critical mistake revealed what was really going wrong.
The real strategy behind negative keywords in 2026
From match types to automation, learn how to make smarter exclusion decisions that align with account goals.
ChatGPT ads expand with self-serve buying
ChatGPT ads are expanding with self-serve buying, and improved measurement, a move toward a scalable advertising platform.
Unifying the search experience for real growth in 2026
Your customers see the whole SERP. You should too.
AI agents can’t help if they can’t see your marketing data
MCP solves the infrastructure problem that kept AI agents stuck at the analysis stage. But raw access to a live ad account is a liability without the guardrails a platform like Optmyzr provides.
How to measure paid social’s impact on PPC
Social ads don’t always convert in-platform. Here’s how to prove their impact on paid search traffic and conversions.
New to PPC? 7 tips to build skills and confidence fast
Cut through PPC complexity with practical tips on testing, AI, and reporting so you can make smarter decisions from day one.
Where PPC and SEO teams lose control in branded search
Hidden SERP shifts may be draining your brand performance. See how aligning PPC and SEO shows what’s stealing clicks and driving up costs.
Ginny Marvin on AI in search, PPC trends, and Google Ads evolution
Google Ads Liaison reflects on how search evolved from manual PPC to AI-driven systems — and why marketers must stay curious and adapt.
Pete Bowen talks about why Google Ads is not just about clicks
A simple currency error and a hidden breakdown in conversion tracking show how small, overlooked mistakes can spiral into wasted spend.
How to build an enterprise SEO strategy that actually gets buy-in
Want leadership to act on your strategy? Start with the right narrative, align to enterprise goals, and prove value early.
OpenAI adds CPC ads to ChatGPT
OpenAI’s shift to CPC ads in ChatGPT turns it into a performance-driven channel, giving advertisers a new way to capture intent and measure ROI.
groas introduces a fully autonomous approach to Google Ads management
A distributed network of AI agents now manages eight figures in monthly ad spend, built on years of live campaign data most companies never get.
The PACT framework for PPC: How to move beyond ‘it depends’
Not all PPC questions are equal. Learn how to match your response to the question type using process, data, context, and trade-offs.
The new PPC playbook: From media buyer to profit engineer
Platforms run the tactics. Your value now comes from data strategy, business alignment, and owning performance beyond the ad account.
The Reddit detour distorting PPC signals
Buyers are researching on Reddit before clicking your ads. That hidden journey is skewing PPC data and misleading automation.
Google Ads advertisers report wave of unexplained ad disapprovals
Unexplained Google Ads disapprovals are disrupting campaigns, raising concerns about lost traffic and wasted spend.
Claude Skills for PPC: How to turn one-off prompts into scalable systems
If you’re still prompting AI manually, you’re not automating. Here’s how to build workflows that actually execute PPC tasks.
PPC salaries are splitting: Which side are you on?
Mid-career PPC roles are under pressure as top earners pull away. New salary data shows what’s driving the divide.
Maddie Lightening speaks on misreported ROAS, account structure chaos & AI mistakes
Maddie Lightening shares lessons from a currency reporting error and legacy account structure challenges, and using AI effectively.
Paid media efficiency: How to cut waste and improve ROAS
Up to 30% of paid media spend is underperforming. Learn how to audit accounts, prioritize spend, and improve measurement.
What 10 years of PPC testing reveals about breaking best practices
Stop chasing 'best practice' gains. These tested tactics show where real performance lifts actually come from in modern PPC.
5 priorities for lead gen in AI-driven advertising
Clean up conversion data, simplify landing pages, budget across the funnel, and create assets AI can actually use effectively.
Building high-ROAS ecommerce search campaigns in Google Shopping and Amazon Ads
Turn search intent into profit by routing queries from discovery to high-performing terms across Google and Amazon Ads.
6 Google Ads mistakes that hurt ecommerce campaigns
Expanding beyond paid social? Learn how to structure campaigns, control spend, and unlock demand without relying on the Meta playbook.
Why too many micro-conversions hurt PPC performance
Overusing micro-conversions can distort CPA and ROAS. Learn how to structure signals to align PPC performance with real revenue.
Google Ads Editor bug links structured snippet languages across accounts
A bug in Ads Editor is causing copied structured snippets to stay linked, leading to unintended language changes across accounts or campaigns.
Where paid media optimization should stop in long sales cycles
Sales in long cycles is shaped by people, timing, and operations. Lead valuation gives paid media platforms clearer, more reliable signals.
Heidi Sturrock shares how a costly mistake became a competitive advantage
Heidi Sturrock shares how a broad match mistake got sales speaking with a competitor's angry customers leading to an unexpected acquisition strategy.
How SEO maturity unlocked a 133x ROAS in medical device marketing
From $12K in ad spend to $1.6M in revenue, see how authority, clean conversion signals, and CRM feedback loops made PPC scalable.
LinkedIn Ads on a budget: How one playbook drove sub-$10 CPL
A real-world experiment shows how content depth, timing, and targeting can lower CPCs and improve lead quality in LinkedIn campaigns.
Why CPC keeps rising – and what to do
CPC is on the rise across most industries. Here's what's driving the trend and how you can protect your margins.
How to write for AI search: A playbook for machine-readable content
Learn how to structure clear, information-rich content that LLMs can extract, interpret, and cite in AI-driven search.
Why better signals drive paid search performance
Algorithms optimize what they’re given. Learn how signal quality, conversion data, and KPI alignment shape paid search performance.
Chloe Varnfield talks sneaky Google Ads settings and tanking performance
Chloe Varnfield shares sneaky Google settings, Friday mistakes, and Google rep advice that tanked her campaigns — and the hard-won lessons that came after.
Beyond keywords: Mastering AI-driven campaigns
PPC experts explain how AI Max and Performance Max reshape search, when automation wins, and where human strategy still drives better leads.
Survey: PPC is getting harder — and AI is only saving 5 hours a week
Over 1.3K PPC experts confirm - platforms are harder to trust, AI isn't the rescue many hoped for and the biggest threat is clients going in-house.
Why PPC teams are becoming data teams
Automation and AI are changing PPC roles. Winning teams now control data infrastructure, measurement, analysis, and experimentation.