How to show the business value of your SEO proposal
Forecasting SEO performance is still a thorny subject in the industry.
Topic: Return on investment
How SEO forecasting can help you get the right clients
Why using a realistic forecasting methodology can give you a competitive advantage.
Improve your content’s longevity and ROI with a predictable framework
Apply a strategy to each stage of the content lifecycle to see traffic come in long after you hit publish.
How 5 agencies delivered incredible results for their clients
These success stories prove the ROI of call tracking
Apple’s App Tracking Transparency is live; Wednesday’s daily brief
And, at what point does “disruption” become permanent change?
Google Ads rolling out auto-applied recommendations
Auto-applied recommendations might save people time but it might not always be the smartest way to spend your ad money.
SEO Value Calculator
For some reason calculating the value of SEO is not simple or standard. Organic Search is the largest driver of traffic to websites and SEO is the work of improving and increasing traffic from this channel. Together, they are a vital part of any organisation with an online presence. Despite this, there is a huge […]
Google Ads moves campaign goal metric
Google moved around some fun metrics in Google Ads but don't let these metrics distract you from the metrics that really matter.
Take a peek into PPC routines during Cyber Five week
After all the preparation, here's what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions.
Social Media Tool Recommendations
If you’re looking for Social Media tool recommendations then look no further than this helpful list of tools I have tested for your convenience. The below social media tools have all been tried and tested for The Online Advertising Guide itself. I can honestly say that each of these is really useful in its own […]
The Ultimate Guide To Advertising Metrics
by Abhik Shome If you have ever tried your hand at running a digital marketing campaign, it is vital that you learn about the importance of advertising metrics. Whether you are planning social media posts, running display or search ads, or even blogging, understanding advertising metrics can help you improve your performance dramatically. So What […]
Email Marketing Calculators
Whether you are working out your Open Rate from MailChimp, or your CTOR from Adestra we’ve got a calculator for you. Most of these stats are readily available from the email platforms built-in analytics. However, for your convenience, we’ve made them all available here. The below list of calculators is being updated on a continual […]
5 essential tips for optimizing your Google Ads Campaigns
Maximize your return, benchmark your potential, and get more results from your ad spend.
Local SEOs most focused on link building and content development, report finds
80% of survey respondents said they were also buying (local) ads on Google.
Text messaging is the most effective marketing channel most retail brands aren’t using
More than 50% of consumers said they want to text with their favorite brands.
Emotional ROI should be one of your key performance indicators during COVID [Video]
Continue to foster brand connections now, say marketers on Live with Search Engine Land.
Advertisers signal glimmers of optimism, start spending again
Despite numerous unknowns and continued challenges, many agencies and advertisers say they have shifted gears for the next phase.
People choosing trusted brands but marketers pulling brand campaigns
Performance marketing is winning, just as consumers may be putting more emphasis on brands.
SEO will be a primary focus for marketers during the downturn, says survey
Respondents said SEO was their top performing channel last year and is more likely to be maintained going forward.
Marketers surveyed say they would choose Google Ads over SEO if they had to
A separate but thematically related survey found that only 30% of SMB owners had an SEO strategy.
Desktop search is rising amid the work-from-home surge
Device usage is just one way consumer behavior is changing during the pandemic, says Microsoft Advertising.
Digital asset management platforms: What are they good for?
DAM can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
Yelp launches ‘Showcase Ads’ and store visits attribution
The new products are intended for national and multi-location brands.
Soapbox: Why I’m so glad Google ended our relationship with Average Position
It was not a reliable indicator of how well ads were positioned and even more important, we shouldn’t rely on a single metric to make decisions anyway.
With loss of Yahoo and image search, Google Shopping search partner traffic nosedives
While it is a small fraction of Shopping traffic, the partner network can help advertisers currently excluding this traffic to grow moving forward, particularly in a competitive Q4 holiday season.
How to track traffic quality and boost conversions
Traffic quality is a key aspect of driving conversions.
Are other teams unwittingly killing your SEO (and revenue)?
Executives should treat SEO as a company-wide mandate. Here's why.
Social Media Calculators
Whether you are working out your Engagement Rate on Facebook or your CPV on YouTube, we’ve got a social media calculator for you. Most of these stats are readily available from the social networks’ built-in analytics. However, some (like Instagram engagement rate or Follow Ratio) are really only available here. The below list of calculators […]
Why it’s worth targeting keywords with no-to-low monthly search volume
Are low volume keywords a waste of time? Here’s why you may want to target under 100 volume keywords to generate targeted traffic and more leads for your website.
Why search needs to be combined with awareness for maximum impact
TV and display will drive better performing search queries, which in turn can indicate the effectiveness of those channels themselves.
Marketers spending 43% of budgets on Google, Facebook, Amazon, want ‘alternatives’
It seems to be true even among brands and agencies that say the three outperform other platforms.
Google exec shares 5 steps to SEM success in the age of machine learning
Search marketers should integrate profitability forecasting and machine learning to evaluate tactics and metrics on a holistic scale, rather than in a vacuum.
ROAS Calculator
Last updated November 2023 We have provided a helpful ROAS Calculator below to work out your Return On Ad Spend. ROAS, along with CPA and Conversion Rate, is a core metric for any online advertising campaign. Use our ROAS calculator to compare the results of different campaigns, creatives, or ad platforms. Alternately, experiment with it […]
Paid social, even print tops SEM as marketing priorities for SMBs, survey finds
Paid-search ranked near the bottom of the list for 2019.
SMX Overtime: Evaluating and managing your ad options
PPC expert Sean Murphy offers advice on taking advantage of extra ad space, getting clients onboard with responsive ads and finding untapped click potential.
320×100 – Large Mobile Banner
What is a 320×100? The 320×100 ad unit is a top-performing AdSense ad size, which is (surprisingly) not included in the IAB Mobile standard ad units. It has the dimensions of 320 pixels wide by 100 pixels tall. This ad size is known as a Large Mobile Banner and is the big brother of the 320×50 and 300×50 ad […]
SearchCap: Google search bar, new rich snippets & Bing partner program
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Partner Program shifting to calendar-year qualificationsDec 3, 2018 by Robin Kurzer The change will take effect in January. Google launches Q&A structured data for Question & Answer pagesDec 3, 2018 […]
Why the SaaS model is right for programmatic
By charging a simple subscription fee for the programmatic buying platform, cost-efficient buying and scale spending efficiencies emerge.
From funnel to flywheel
If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision, and Purchase. Of course, businesses have tweaked the model over the years, adding extra steps and so forth, but the basic premise has remained the same. But there is one problem with the […]
Email Marketing Guide
Very early in my marketing career, I remember hearing something I thought was super weird: Email Marketing is still the most effective form of digital marketing. Even with SEO, SMM, PPC, Influencer, Geo-Targeting, Programmatic and every other advance in technology and acronym use, Emails are still the most effective thing you can do to get […]