Looker Studio reporting: 6 do’s and don’ts for search marketers
A guide to crafting useful Looker Studio reports for your clients to help them quickly understand key performance data points and trends.
Topic: Return on investment
How SEO content helps increase sales
SEO isn't solely a traffic-generating channel, but a key revenue driver. Here's how your SEO efforts can contribute to revenue generation.
Cost Per Follower Calculator
Find out exactly how much each follower has or will cost you with this useful Cost Per Follower Calculator. Feel free to experiment with different scenarios to help you understand how much your audience has cost you. Use it to work out your Cost Per Follower or the number of followers you would need to […]
How to master the enterprise SEO procurement process
Learn the ins and outs of the enterprise tech procurement process and tips for finding the right services and tools that support SEO efforts.
LinkedIn to test video ads on streaming services
You could soon be able to run ads on video streaming services targeting LinkedIn's 930 million subscribers.
YouTube is the most profitable platform for creators, survey shows
If your brand is looking to maximize its ROI on influencer marketing, data shows YouTube is the best place to focus right now.
Google modifies shopping ads policies to enhance transparency
The changes to the YouTube Shopping ad and Discovery products ad requirements aim to clarify policies and enforcement procedures.
Diversifying your B2B paid media portfolio: When does it make sense?
Expanding your B2B portfolio (when it makes sense) can help you beat your competitors and reach your goals. Here's what to consider.
Are you getting the most from your martech stack? Take the 2023 Replacement Survey
Let us know how your stack has evolved over the last 12 months by taking our brief 2023 MarTech Replacement Survey.
How to convince leadership why they can’t ignore SEO
Struggling to get buy-in for your SEO efforts? Here are four things you can do to help leadership understand the value of investing in SEO.
YouTube to offer unskippable 30-second ads on connected TV
YouTube is the most popular streaming service on TV screens in the U.S., with an estimated 150 million unique viewers.
Microsoft Advertising launches chat API to monetize AI chat
The ads for chat API will allow partners to serve ads on chat platforms from Microsoft as well as other companies.
GA4 custom funnel reports are here
The report can help you identify steps in the funnel that need improvement.
New update to Meta Ads location targeting
Meta quietly rolled out the change without making any announcements.
TikTok Shop launches in Beta
TikTok subscribers will be notified of the new beta program via email.
Google implements a new GA4 fractional, cross-channel web conversions feature
The new tracking enhancement could lead to more precise measurements and improved optimization.
Manual CPC campaigns on the Microsoft Audience Network will be transitioning to Enhanced CPC
Microsoft will automatically adjust your bids in real-time to increase your chances for a conversion.
How much should you budget for content?
Allocating a budget for content marketing must consider your brand's unique needs. Use these tips to make the process more seamless.
Countdown to GA4: 100 days to make the switch
Like it or not, the countdown to GA4 is winding down. Here's what you need to know.
How to keep up with macro trends that impact PPC performance
Understanding macro trends is crucial for making informed decisions in PPC. Here are tips for setting up the right monitoring processes.
New Google Analytics item-scoped custom dimensions
For standard properties, you can register up to 10 item-specific custom parameters, while Analytics 360 properties allow for up to 25 custom dimensions.
Five ways to harmonize PPC and SEO to boost ROI
You’ll reap digital dividends when your strategies work together.
How to make better SEO reports for the C-suite
Effective SEO reporting highlights the metrics that matter to the C-suite and excludes what will likely be ignored. Learn more here.
What is SEM – Search Engine Marketing?
Search marketing combines SEO and PPC to create a holistic internet marketing strategy. But is today's SEM really just PPC? Read on.
LinkedIn launches collaborative articles for users to share insights and advice
LinkedIn members will be invited to share ideas, examples, and experiences in specific sections of these new collaborative articles.
Why content strategy matters most
A content strategy is a map that will lead you to profitable content. Here are five reasons why every business must have one.
For video ads, longer is better
On average, brands saw up to 50% higher conversions with longer videos compared to shorter ones.
Microsoft revises multi-channel advertising approach and discontinues bid modifiers for audience ads
Together, Microsoft says their Search and Audience networks can reach over a billion people.
Google Account-level negative keywords are here
Now you can apply the same negative keyword lists you already use across multiple campaigns.
Twitter has launched a Search Keyword Ads beta test to all advertisers
Search Keyword Ads are a new Conversion campaign objective in the Twitter Ads interface.
3 PPC marketing trends to keep a pulse on in 2023
Make sure to consider these key PPC trends as you build out your 2023 search marketing strategies.
Customer segmentation models to improve the performance of loyalty marketing campaigns
Segmenting your customers is critical to your success.
5 ways to optimize your ad campaigns in 2023
Follow these five expert tips to boost your ad campaign's performance and deliver ROI.
How to get Google featured snippets: 9 optimization guidelines
Here's a set of guidelines to follow when optimizing for the featured snippet – like using an “is” statement and defining the topic concisely.
How to optimize underperforming content
Don't let stale or lackluster content drag down your SEO performance. Learn how to find content underperformers and ways to reoptimize them.
3 big reasons businesses can be thankful for SEO
As we head into the holiday season and a time of giving thanks, here are three reasons businesses can be thankful for SEO.
When to fire your content marketing agency: 7 things to consider
Is it time to fire your content marketing agency and move on? Here's what you need to weigh and consider before making this big decision.
How to choose the right content marketing agency
Here’s what you need to know about finding a content marketing agency – from selection criteria to tips for a successful working relationship.
Google’s formula for navigating economic uncertainty involves “doubling down”
Sometimes, economic uncertainty can be a good opportunity for brands that can stay agile and adapt quickly to change.
What stakeholders should expect from SEO
Setting expectations early on about the duration, costs, metrics and ROI associated with SEO investments is crucial for success.