How to build a keyword clustering tool with Python
Automate the process of grouping thousands of search queries into coherent topics for faster, more scalable content planning.
Topic: Search engine optimization
Multi-location SEO: How to structure geographic pages at scale
Build your local presence around real locations, markets, and service areas instead of turning every geographic keyword into a new URL.
How to turn news articles into assets for AI search
Liquid content gives publishers more ways to package, distribute, personalize, and monetize journalism as audience habits shift.
5 strategies for increasing AI visibility without messing up your SEO
Learn how to balance AEO and search performance with smarter content decisions, stronger third-party validation, and pages built for retrieval.
AI halftime report: H1 2026
AI search grew, token spending surged, software stocks fell, and publishers lost traffic. Here’s what H1 2026 revealed about AI’s impact.
How SEO scope creep happens and 7 ways to prevent it
Small, unbilled SEO requests add up fast. Use these seven steps to control scope creep, price extra work, and protect your profitability.
Ghost citations: Why AI search cites your content, not your brand
Around 40% of AI citations leave the source brand unnamed, exposing a blind spot in how companies measure visibility in AI search.
Google Search Console Platform properties are now globally live
Plus, Google released new help documentation on how to analyze the social and video data.
How to scale SEO content updates with Claude Code
See how a 14-step workflow diagnoses content decay, protects rankings, and drives measurable traffic and revenue gains.
What 15.7 million AI Mode citations reveal about getting quoted by Google
A year-long study of 15.7 million AI Mode citations across 148 industries shows exactly which passages Google highlights — and reuses.
SMX Advanced expands in 2027: See you in San Diego and Boston
More opportunities to learn from expert speakers, join in-depth Q&A, and connect with top SEO and PPC professionals at two 2027 conferences.
Google indexed Claude Chats because Anthropic didn’t block your private chats from search engines
If you make URLs accessible to search engines and do not exclude them properly, search engines will index them.
How SEO reduces blended customer acquisition costs
SEO’s value extends beyond organic conversions. See how it supports other channels and improves acquisition efficiency over time.
Why creator content belongs in your AI search strategy
Creator reviews, videos, and social content shape AI citations, sentiment, and visibility — making cross-team coordination essential.
5 strategies to remove negative search results in 2026
How to remove, deindex, and suppress negative content in Google and why AI search changes the reputation playbook this year.
Why Google Business Profile address changes can disrupt local rankings
Changing an address doesn’t always change where Google thinks a business is located. Here’s what to check before updating your GBP.
How to audit your AI entity footprint
See how clearly AI understands your business, where the evidence falls short, and what to strengthen as AI search evaluates your brand.
7 feedback loops for self-improving AI content workflows
Turn recurring corrections into stronger research, better drafts, more consistent editing, and smarter content planning.
SEO and PPC alignment starts with your org chart
Break down silos with the right team structure, shared goals, and data exchange to improve efficiency and maximize your SERP presence.
Google says don’t include fake or undisclosed incentivized reviews in review snippet structured data
Google updated the review snippet structured data markup documentation with some new guidelines and examples.
AI search can’t verify your business — here’s how to fix it
An audit of 71 businesses found major gaps in AI retrievability, from unreadable websites and dead domains to missing trust signals.
7 reasons your SEO tests fail and how to fix them
Your SEO test showed a lift. But did your change cause it? Isolate incremental impact and know when a result is worth scaling.
The hidden cost of a ‘wait and see’ SEO strategy
Freezing SEO investment can cost you visibility, authority, and momentum. Here’s how to keep moving while search and AI continue to evolve.
Your client just asked if they show up in ChatGPT. Now what?
It's the top new client request of 2026, and most agencies still can't answer it with data. Here's what you can measure today.
AI made content a commodity, but you can harness expertise to stand out
Commodity content blends in and gets ignored. Learn to audit your output, assign AI to the right work, and create content that earns results.
How to find trending topics
Find trending topics before your competitors do. A step-by-step system for catching topics while they're still rising, for both SEO and AI search.
Google Business Profile products: 3 ways to productize your presence
Should you use Google Business Profile Products, in-store products, or Merchant Center? Learn which and how to implement.
Technical debt in SEO: When to fix vs. when to ignore
Every crawl uncovers thousands of issues. Learn to separate urgent blockers from low-priority tasks with a repeatable prioritization system.
The worst thing you can be in an SEO job interview is forgettable
SEO skills are now the baseline. Learn how side projects, experiments, and other tangible work can make you more memorable.
How to use MCP Servers to speed up SEO research
Learn what it is, how to install and configure MCP servers from SEO tools. Discover multiple use cases to fast-track manual SEO work at scale.
How semantics and topical authority improve local SEO
Creating fewer, more purposeful pages can improve relevance, reduce duplication, and strengthen local search performance.
Does topical authority matter in AI search?
New Semrush data shows topical authority still matters in AI search, helping brands earn and defend category ownership over time.
The data-backed case for publishing less content
Publishing more articles won't always improve SEO. Learn how indexing, crawl budget, and content pruning can drive better results.
ChatGPT topic ownership is rare, and SEO alone doesn’t explain it
Mentions matter more than citations, and narrow leads often change, revealing the instability of AI search brand authority, Semrush finds.
The new SEO rules for bloggers in 2026: Why clarity matters in AI search
Forget AI plugins, word counts, SEO scores, and fake freshness. Focus on better content, stronger connections, and less friction.
Schema for AI search: How to identify and prioritize entity gaps
Schema markup does more than power rich results. Build a knowledge graph, assess entity coverage, and find gaps in AI understanding.
How category framing changes which brands AI recommends
The language your customers use to search can shape your brand's AI visibility. Learn what new research reveals about category coding.
9 must-have SEO tools every marketer should use in 2026
Stay ahead of the curve with tools that simplify SEO, help improve visibility, and adapt to the AI search landscape.
LLM visibility case study: How Home Depot is winning AI search
Learn how Home Depot dominates AI search and discover six proven strategies ecommerce brands can use to boost LLM visibility, citations, and share of voice.
How AI search is reshaping link building strategy
AI search is changing how authority is measured. Learn why backlinks still matter, how entity SEO is rising, and what link building strategies work best in 2026.