B2B brands rank in Google but appear in just 3% of AI Overviews
AI Overviews appear in roughly half of relevant B2B searches, yet most brands remain largely absent from the answers buyers see.
Topic: Search engine optimization
Tailor Your Feed: The Google Discover fan-out that surfaces niche sites
Here's why it opens a third visibility path for small sites, beyond implicit affinity and the Follow button.
How to approach build-versus-buy decisions for SEO
Before requesting a new tool, understand the tradeoffs between custom solutions, SaaS platforms, and hybrid approaches that combine both.
Google Search Console AI performance reports rolling out to more users
John Mueller from Google added, "We're just rolling these out incrementally to sites, and reviewing the feedback along the way."
An open letter to everyone hiring a search leader
The Anthropic job posting everyone’s dunking on is the new standard. Companies that get it right will quietly win the next decade.
LLM prompt tracking: How to monitor generative AI prompts more accurately, and with more context
Today, prompt tracking works well but it doesn’t give you the full picture. Learn how to make your prompt monitoring work better for you.
3 questions that reveal your real search performance
Rankings and conversions show outcomes. The bigger challenge is understanding how buyers discover, evaluate, and choose brands.
Google’s LLM patent suggests a new goal for SEO: Teaching AI who you are
Google's patent suggests AI may build entity profiles from websites, reviews, and public information. Here's what that could mean for SEO.
3 ways to build a more complete SEO ROI model
Account for defended traffic, assisted conversions, and cross-channel influence to better reflect search's contribution to revenue.
Why continuous learning is now part of search performance
As AI takes on more execution, you need stronger skills in interpretation, prioritization, and performance analysis.
How to win the gatekeeper’s ‘Yes’ with stakeholder co-citation gap analysis
To get cited in AI answers, stop writing for keywords. Map buyer-role evidence gaps, find the missing gatekeeper, and build the evidence.
USA Today vs. Google AI Overviews: A World Cup battle for breaking news traffic
As Google's AI Overviews arrive more quickly for developing stories, publishers are adjusting workflows to capture search interest early.
Content pruning for AI search: When to remove, redirect, or consolidate pages
Discover key metrics for content pruning and decide whether to remove, redirect, or consolidate pages with our free decision matrix workflow.
Google AI Overviews cite self-serving listicles, but recommend competitors 69% of the time
Lily Ray’s study found Google cited brands’ own listicles in AI Overviews, yet excluded those brands from recommendations in most cases.
New Adobe tool shows where brands win and lose in AI search
Backed by 300 million AI prompts and Semrush data, the platform tracks mentions, share of voice, and content gaps across leading AI engines.
Turn your SEO process into AI-powered tools
Learn how to package your workflows, expertise, and business context into AI assistants that work the way you do.
What breaks when content operations scale
Content businesses thrive when economics, systems, and editorial judgment reinforce one another. They struggle when those forces drift apart.
Google just released an AI opt-out feature. Your competitors hope you use it.
Users aren't opting out of AI Overviews or AI Mode. If your content disappears from those experiences, someone else will take its place.
For site moves, specify all domain variants with Google’s Change of Address tool
Google updated its help documentation to clarify how to handle all your domain variants for site moves.
UK CMA orders Google to explain how search results are ranked
Plus, Google is ordered to provide data portability to some third-party services.
What gets cited most in health, finance, and YMYL in AI Overviews: A sector-by-sector analysis
How often do AI Overviews show up for YMYL content? How has this changed over time? Find out with our analysis of health, finance & legal categories.
7 AI search shifts you can’t afford to ignore
Why Claude and ChatGPT surface different sources, how ChatGPT ads work, and what new AI search data means for visibility.
AI search adoption rises as consumer trust declines: Study
Survey data from 1,008 consumers and 150 marketers reveals how AI is reshaping search visibility, brand trust, GEO, and content strategy.
What replaces the ultimate guide in AI search
Long-form content alone no longer guarantees visibility. Learn the principles behind content AI systems retrieve and cite.
Topics matter for third-party authority signals
AI doesn't rely on the same publishers for every query. Here's how to find the voices shaping answers in your space and earn your place.
Bing Webmaster Tools updates AI reporting with Intents, Topics, Citation Share and Compare
Microsoft said this is beginning to roll out in preview within Bing Webmaster Tools globally today.
Content repurposing map for better SEO and LLM visibility
Learn how to repurpose content, discover which formats LLMs prefer, and get our content repurposing map to boost SEO and AI search performance.
Google penalties: Why prevention is cheaper than recovery
Recovering from a manual action can take months of cleanup and review. Regular compliance audits reduce the risk before it becomes a crisis.
How AI is merging paid and organic visibility
The line between paid and organic is fading as Gemini shapes campaigns, search experiences, and brand visibility across Google's ecosystem.
How AI helped build hreflang XML sitemaps at scale
Learn how iterative prompting, Python, and Google Colab helped turn a multilingual hreflang mapping project into a scalable workflow.
Why next-question intent matters for AI search visibility
Many pages answer the query but stop short of the decision. Next-question intent helps create more useful content for users and AI systems.
Google says llms.txt files won’t harm or help your search rankings
Google clarifies AI-focused site files may be crawled, but they get no special treatment in Search or AI results.
Headline formats and Google Discover: What 3.4 million articles reveal
This Google Discover study separates format from editorial context, showing why simple headline rewrites rarely deliver measurable lift.
How travel brands can earn AI recommendations
TripAdvisor, Google Business Profile, OTAs, and reviews help AI understand travel brands. Learn how to strengthen those signals.
Retrieval vs. citation: How AI search changes content strategy
From product pages to third-party publications, learn how to create content that helps AI systems understand your brand and who it serves.
What new AI search data reveals about visibility and trust
Consumers are validating information across more platforms before making decisions. New findings show where AI systems look for authority.
Claude visibility may depend heavily on Brave Search rankings, new data suggests
Claude frequently pulls from Brave Search results, with ranking, recency, and comparison prompts triggering searches most often.
How AI prompt patterns vary by industry and shape search visibility
From symptom-based questions to software comparisons, see how user prompts influence what AI systems choose to surface.
How to estimate the traffic impact of SEO fixes
A practical framework for forecasting SEO outcomes, prioritizing opportunities, and defending your roadmap with data instead of gut instinct.
AI can write SEO content, but it can’t replace real experience
Generic advice is everywhere. Learn why firsthand knowledge and real-world experience are becoming more valuable for SEO.