Google drove 95 percent of US smartphone paid search clicks in Q1 [Merkle]
Product listing ads continue to drive growth with added exposure on mobile and search partners.
Topic: Search engine optimization
Forecast says SEO-related spending will be worth $80 billion by 2020
Report from Borrell Associates argues "marketing services" spending in US is much larger than advertising.
SearchCap: 20 years in search, Google PageRank & Bing shopping ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 big changes with search engines over my 20 years of covering them Apr 17, 2016 by Danny Sullivan Search Engine Land founding editor Danny Sullivan looks at how search has […]
Google Toolbar PageRank officially goes dark
A month or so after Google told us they would be removing the 1-to-10 PageRank scores from their toolbar feeds, they removed it this past Friday.
10 big changes with search engines over my 20 years of covering them
Search Engine Land founding editor Danny Sullivan looks at how search has changed over the two decades he's been writing about it.
SearchCap: Apple search ads, Google trending auto-complete & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google opens home service ads to HVAC services and electricians Apr 15, 2016 by Ginny Marvin The local ad product is also now available in Sacramento, CA. Google local results get […]
Google local results get additional search filters on mobile
Google shows additional search filters for the local pack based on the searcher's location and history.
Report: Google is testing trending topics in auto-complete search results
A new Google experiment was captured by Mashable's Samantha Murphy Kelly showing Google showing trending searches in their auto-complete.
SearchCap: Google green ad label, HTTPS migration & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: HTTP to HTTPS: An SEO’s guide to securing a websiteApr 14, 2016 by Patrick Stox Despite the numerous benefits of switching to HTTPS, many SEOs and website owners have not done […]
SearchCap: Google gas, link profiles & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google displaying gas prices in the local 3-packApr 13, 2016 by Barry Schwartz Now you can get the prices for filling up your tank in the Google results when searching for […]
SearchCap: Google expands Featured Snippets, penalizes free product reviews & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s manual action penalty this weekend was over free product reviews Apr 12, 2016 by Barry Schwartz The mass Google manual actions for outbound links were related to the warning Google […]
Study: Sales, keywords & fulfillment correlate with Amazon search rankings
Unlike traditional search engine Amazon search places a premium on products that sell. See what factors correlate the most with high rankings thanks to a new study from Ripen eCommerce.
Google’s manual action penalty this weekend was over free product reviews
The mass Google manual actions for outbound links was related to the warning Google gave a few weeks ago around bloggers giving links in exchange for free products or services.
Google adds Featured Snippets to 10 new European locales
Google expands featured snippets in 10 new European locales, expanding it to more than 20 different regions.
Act now: SMX Advanced super early bird rates expire this Saturday
SMX Advanced rates increase Saturday. Register now for the lowest rates. Here’s what’s in store: 30+ sessions, keynotes and workshops featuring results-producing strategy and tactics on paid search, SEO, analytics, mobile and social media; panel discussions, single-speaker TED-style presentations and interactive Q&A sessions that solve the search marketing challenges you’re confronting and inspire you with new […]
SearchCap: Google penalties, Google appeals & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Don’t trust Google to structure your local dataApr 11, 2016 by Andrew Shotland As Google increasingly incorporates direct answers and other types of featured snippets into search results pages, columnist Andrew […]
Google penalizes sites for unnatural outbound linking
Check your Google Search Console message center. Google sent out outbound link penalties over the weekend.
Understanding intent through voice search
Bing and Google are looking at the future of search, and both are seeing a future that involves search engines as the intelligence platform powering digital assistance with daily life — personalized help that enables people to get more done efficiently and spend real time focused on what they care about most. Today’s digital assistants, […]
SearchCap: AdWords visuals, search pics & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Visual analysis of AdWords data: a primer Apr 8, 2016 by David Fothergill Columnist David Fothergill shows how data visualization can unlock insights about AdWords performance you may not have gleaned […]
SearchCap: Google mobile-friendly warning, Bing HackerRank & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft partners with HackerRank to deliver executable code in Bing search Apr 7, 2016 by Amy Gesenhues Bing’s group engineering manager for UX features and shared tools calls the new feature […]
Searchmetrics now shows where your app appears in App Packs
Also new: rankings for app ads, unique keywords on a page, and the release of the Visibility Guard to protect against errors affecting ranking
Google warns site owners their site is not mobile-friendly in mobile search results
A month before the Google mobile-friendly algorithm boost, Google starts issuing new warnings to site owners.
SearchCap: Google AdWords shopping ads, HERE & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Feed your search marketing obsession at SMX AdvancedApr 6, 2016 by Search Engine Land For 10 years, search marketers have purchased every ticket available for SMX Advanced. Don’t miss your only […]
Feed your search marketing obsession at SMX Advanced
For 10 years, search marketers have purchased every ticket available for SMX Advanced. Don’t miss your only opportunity this year to attend! SMX Advanced is unique. Sessions are fast-paced, Q&A-packed and don’t slow down to cover the basics. We dive deep into the thorny challenges SEO and SEM pros like you overcome every day. You’ll […]
SearchCap: Google local pack mini reviews, DuckDuckGo scores & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Dark search, dark social & everything in betweenApr 5, 2016 by Maggie Malek Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult […]
Dark search, dark social & everything in between
Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this "dark" web traffic.
Google tests displaying review snippets in the local 3-pack
Google now may show a single review in the 3-pack. This was caught being tested in the wild.
SearchCap: Google quality raters guide, search console bug & movie times
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google+ accounts no longer required for leaving local reviews in Google Apr 4, 2016 by Barry Schwartz Google revamped the interface to add reviews on local results and dropped the Google+ […]
Google makes movie showtime links to Fandango more prominent in mobile search
The change is now appearing on both iOS and Android.
Google updates the search quality rating guidelines
Google updated their search quality raters guidelines document on March 28, reducing it from 160 to 146 pages.
Google working on fixing Search Analytics bug In the Search Console
The Google Search Analytics report is missing a day of data but Google is on it and a fix should be out soon.
SearchCap: Google local ranking, Bing ads analytics & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google documents Google My Business local ranking factorsApr 1, 2016 by Barry Schwartz Google’s document on ranking in the local search results has been expanded to include factors like links, articles […]
Still hanging onto Bing Ads Campaign Analytics? Time to switch to UET
Only UET will be supported for conversion tracking by the end of June.
Google documents Google My Business local ranking factors
Google's document on ranking in the local search results has been expanded to include factors like links, articles and directories.
SearchCap: Travel & retail report, first page bids & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdGooroo releases travel and retail keyword results after Google’s right rail ad changeMar 31, 2016 by Ginny Marvin Overall, the number of advertisers competing is down and CPCs are up somewhat, […]
SearchCap: Google AMP, knowledge graph & auto ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds share feature to Knowledge Graph panelMar 30, 2016 by Barry Schwartz Google now lets you share a Knowledge Graph panel on social via Facebook, Twitter, Google+ and more. Google […]
Google adds share feature to Knowledge Graph panel
Google now lets you share a Knowledge Graph panel on social via Facebook, Twitter, Google+ and more.
Google AMP results carousel live in 12 countries
The Google AMP news carousel is only live in Brazil, Germany, Spain, France, the UK, India, Indonesia, Italy, Mexico, Japan, Russia and the US.
SearchCap: Google image saving, link building outreach & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The real impact of Google’s new paid search ad layout on organic searchMar 29, 2016 by Winston Burton We’ve heard a lot about how Google’s changes to its paid ad display […]
SearchCap: Google AdWords revamp, Google Maps iOS Spotlight & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google is completely redesigning AdWords: Offers first peek Mar 28, 2016 by Ginny Marvin The now-legacy platform will be undergoing a redesign process to make it easier to navigate and use. […]