With help from Alexa, Kayak debuts voice-enabled travel search on Amazon Echo
Users can search for flight, hotel and rental car information -- but not yet book.
Topic: Search engine optimization
SearchCap: Bing Ads copy & paste, Google updates Search analytics & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Copy & paste comes to Bing Ads UIMay 10, 2016 by Ginny Marvin Easily add keywords and ads to new ad groups from the web interface. How to make SEO a […]
Beyond authority: guiding metrics for lasting links
Aside from technical metrics related to web page authority, what factors should be used to inform your link building efforts? Columnist Andrew Dennis shares his ideas and those of other industry experts.
Google Search Console updated the Search Analytics report & adds Knowledge Graph, local & Rich Snippets
Google updated the Search Analytics report in the Search Console, added an update line and explained what changes you may see in the report.
SearchCap: Google black & blue links, voice search tracking & Bing Twitter results
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google widely testing the title links in black, instead of the traditional blue hyperlink colorMay 9, 2016 by Barry Schwartz Google testing going from blue hyperlinks to black hyperlinks, and searchers […]
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Google hints that Voice search reporting coming to Google Search Console’s Search Analytics report
Google may bring voice query reporting to the Google Search Console's Search Analytics report; when is unclear.
Google News adds local source tag to expandable news box to promote major local news stories
With expanded local source tag support, local news is now more important to Google.
SearchCap: Google APIs, global SEO & public relations
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates the Google My Business API to version 3.0May 6, 2016 by Barry Schwartz The new Google My Business API brings additional functionality to help those who manage locations at […]
5 reasons to keep doing mobile SEO even though ads are everywhere
Sure, paid search on mobile has grown. But if you're thinking of cutting your organic search budget for mobile, columnist Bryson Meunier urges you to reconsider and focus on increasing your overall traffic.
Search in Pics: Karl Urban I’m not an SEO, make SEO great again hat & Google wine club
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google wine club: Source: Twitter Make SEO great again hat: Source: Twitter Karl Urban in Star […]
Google updates the Google My Business API to version 3.0
The new Google My Business API brings additional functionality to help those who manage locations at scale. This is version 3.0, which comes 6 months after the last update.
SearchCap: Google featured snippets, Viv assistant & AdWords redesign preview
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Son of Siri: Viv aims to go way beyond today’s digital assistantsMay 5, 2016 by Greg Sterling Viv hopes to effectively supersede Google as “an intelligent interface to everything.” Changing domain […]
Changing domain names in 2016: 10 easily overlooked steps that can save SEO
Moving your site to a new domain can be fraught with SEO issues, even without a redesign or CMS migration. Columnist Glenn Gabe has some insights on what issues to anticipate and how to handle them.
Google adds related topics to featured snippets
Google is now showing extended featured snippets for some queries, which should not surprise anyone.
Updated: Google penalizes mobile sites using sneaky redirects
Google takes action on mobile sites that trick users into being redirected to an unwanted website from the mobile search results page. This Twitter post was just to remind webmasters not to use sneaky redirects.
SearchCap: Google rich snippet spam, AMP report & Bing ads data
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google drops product rich snippets from airline pricing websitesMay 4, 2016 by Barry Schwartz Google confirmed they removed the ability for some airline sites, such as Trip Advisor and Expedia, to […]
Performing a manual backlink audit, step by step
Need to get rid of problematic or unnatural backlinks and not sure where to begin? In this helpful how-to, columnist Dave Davies outlines his process for performing a manual backlink audit.
Google drops product rich snippets from airline pricing websites
Google confirmed they removed the ability for some airline sites, such as Trip Advisor and Expedia, to show product rich snippets in the search results.
SearchCap: Google Trips app, Bing image search app & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Moz launches comprehensive keyword research tool ‘Keyword Explorer’May 3, 2016 by Greg Finn A slick new keyword research tool from Moz gives users the power of customization when curating keyword lists. […]
Moz launches comprehensive keyword research tool “Keyword Explorer”
A slick new keyword research tool from Moz gives users the power of customization when curating keyword lists.
Bing app for iOS brings image-based searching to iPhones
Image search feature has potential to be quite useful, but needs improvement.
SearchCap: Google webspam, Bing bad ads & translation
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google sent 4.3 million messages to webmasters and saw 33% increase in clean-up efforts May 2, 2016 by Barry Schwartz It is now even more important to verify your web site […]
Google sent 4 million messages about search spam last year, saw 33% increase in clean-up requests
It is now even more important to verify your website in the Google Search Console, as you can see in Google's latest webspam report.
Bing Bad Ads Report: 250 million ads rejected, 150K advertisers banned in 2015
Tech support scams remain at the top of the list of bad actors that search engines have to keep fighting.
The power of “Anchor Influencers”
Producing linkworthy content is a big investment, and columnist Eric Enge explains how relationships formed with key influencers can accelerate your SEO efforts and help you maximize your content investment.
Google now shows automatic translation in search results for some words
Google will now translate your non-English words or short phrases to English without you asking, directly in the search results.
SearchCap: Bing Ads updates, latest Windows 10 release & the Jelly relaunch
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Maximizing your mobile impact Apr 29, 2016 by Amy Bishop Search marketers, are you prepared for a mobile world? Columnist Amy Bishop discusses trends and opportunities to help guide your optimization […]
Why SEOs should not ignore Bing Webmaster Tools
Most of us have used Google Search Console, but many SEOs ignore Bing Webmaster Tools. Columnist Tony Edward argues that we should not overlook this rich source of data.
Microsoft blocks Google Chrome & other browsers from Cortana in latest Windows 10 release
Microsoft says blocking third-party browsers & search providers improves user experience and is in keeping with how competitors act with their own digital assistants.
SearchCap: Google Maps controls, shopping ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps now with keyboard based navigation controls Apr 28, 2016 by Barry Schwartz Pan, zoom and find businesses on Google Maps without touching your mouse. How to help your sales […]
SearchCap: Google merchant feed, Getty Images EU complaint & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds Merchant Center Feed Rules to make formatting shopping feeds easierApr 27, 2016 by Ginny Marvin A self-service tool to fix errors, add custom labels and more right in Merchant […]
SearchCap: Google in-depth articles, expanded text ads & search console emails
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console now lets you unsubscribe from some email notifications Apr 26, 2016 by Barry Schwartz Finally, after much feedback from webmasters, they can now unsubscribe and mute email notifications […]
Google brings back in-depth articles to search results after 17-day outage
Google seems to have fixed a bug with their search results interface, bringing back the "in-depth articles" section for some queries.
SearchCap: Google purple ads, Shopping ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing purple “Ad” label in MapsApr 25, 2016 by Ginny Marvin The ad label matches the advertiser’s pin on the map. Five reasons why GTIN should be your new favorite […]
SearchCap: An AdWords UI wishlist, Earth Day Google doodles & an IAB report
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Improve internal linking for SEO: Calculate Internal PageRank Apr 22, 2016 by Paul Shapiro Columnist Paul Shapiro shares his method for determining what pages on your site might be seen as […]
SearchCap: Google TV, AdWords annual livestream & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Better in-store attribution is here Apr 21, 2016 by Mona Elesseily Closing the online-offline attribution gap is difficult, but strides have been made in recent years. Columnist Mona Elesseily discusses some […]
SearchCap: Google local ads, Google searches podcasts & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Serial fans rejoice — You can now listen to podcasts directly in Google app on AndroidApr 20, 2016 by Amy Gesenhues Google says users can pick from thousands of podcasts, including […]
SearchCap: AdWords order IDs, Google changes & SEO forecasts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now you can capture Order IDs to mitigate double-conversion counting in AdWordsApr 19, 2016 by Ginny Marvin Filter out repeat visits to a conversion page from the same device with an […]
Google drove 95 percent of US smartphone paid search clicks in Q1 [Merkle]
Product listing ads continue to drive growth with added exposure on mobile and search partners.