Topic: Search engine optimization

SearchCap: SEO e-commerce, Google shopping & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Can you manage your inventory with Google Shopping?Jun 3, 2016 by Andreas Reiffen Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory […]

SearchCap: Google testing tool, DuckDuckGo features & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: With lots of unknowns, SEM experts weigh in on the biggest AdWords announcements of last weekJun 2, 2016 by Ginny Marvin What do advertisers need to start thinking about now, and […]

SEO

7 great reasons to attend SMX Advanced in 3 weeks

Search Engine Land’s SMX Advanced is just three weeks away. Don’t miss your only opportunity to attend this year! Fewer than 100 tickets are remaining. Register now! Here are 7 reasons you should attend: 7. Obsessed with SEO and SEM. Take a deep dive into local search, SEO, advanced AdWords, international search or in-house SEO […]

SearchCap: Google AdWords hack, SEO ROI & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: True performance baselines & ROI for SEO without attribution modelingMay 31, 2016 by Chris Liversidge How do you determine your SEO program’s real performance, discounting the effects of seasonality, paid search […]

SearchCap: Voice search SEO, SEMPO survey & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEMPO’s latest salary survey shows search marketer average pay up 16% over 2013May 26, 2016 by Amy Gesenhues Survey participants included nearly 600 search and digital marketing professionals, from entry level […]

SearchCap: Apple Siri Echo, paid search ROI & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Refine your content marketing tactics to benefit from enhanced search engine displayMay 25, 2016 by Thomas Stern Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features […]

SearchCap: Google voice queries, Google search test & Bing tag helper

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google appeals French order to censor Right-to-Be-Forgotten links globallyMay 19, 2016 by Greg Sterling Google is taking its case to France’s highest administrative court. Bing launches UET Tag Helper, a troubleshooting […]

SearchCap: Gboard SEO, Google PLAs & Project Tango

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Product Listing Ads officially launch in Image search, among announcements for retailers May 16, 2016 by Ginny Marvin New features for Local Inventory Ads and an update on Purchases on […]

SearchCap: Google mobile friendly, Search Console update & Bing Ads bans

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s mobile-friendly algorithm boost has rolled outMay 12, 2016 by Barry Schwartz The new Google mobile-friendly algorithm is supposed to give an additional ranking boost for mobile-friendly websites in the mobile […]