Why most B2B buying decisions happen on Day 1 – and what video has to do with it
86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand.
Topic: Search engine optimization
Google & Bing don’t recommend separate markdown pages for LLMs
This is a heated debate now, but it seems that the major search engines are not recommending this "strategy."
Google releases February 2026 Discover core update
Google’s Discover core update prioritizes locally relevant content based on a user’s country while reducing sensational and clickbait content.
Google Ads no longer runs on keywords. It runs on intent.
If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and PPC strategy.
Google says AI search is driving an ‘expansionary moment’
AI-powered search is driving record engagement and ad growth, as executives say new experiences are adding usage, not replacing queries.
How AI is reshaping local search and what enterprises must do now
AI now mediates how customers discover and choose local services. Learn how AI systems evaluate trust, data quality, and relevance.
Why SEO teams need to ask ‘should we use AI?’ not just ‘can we?’
Automation can save SEO teams time—but at what cost? Explore where AI boosts speed, where it erodes trust, and how to protect real authority.
Google may be cracking down on self-promotional ‘best of’ listicles
SaaS brands saw 30–50% visibility drops after heavy use of self-ranked 'best' pages, possibly signaling stricter Google review trust signals.
What higher ed data shows about SEO visibility and AI search
Search behavior has evolved, but many SEO strategies have not. New research reveals what’s actually working to build visibility in AI search.
Inspiring examples of responsible and realistic vibe coding for SEO
Learn vibe coding: Use AI tools to build apps without coding. This guide covers setup, limits, risks, and SEO tool examples to inspire your own projects.
LinkedIn: AI-powered search cut traffic by up to 60%
LinkedIn says Google’s AI Overviews cut non-brand B2B awareness traffic, forcing a rethink of how discovery works.
7 digital PR secrets behind strong SEO performance
As informational search declines, digital PR is driving authority, relevance, and high-intent results in SEO. Here’s how it works.
Why most SEO failures are organizational, not technical
SEO performance often degrades months before traffic drops. The cause is usually hidden in decision rights, ownership, and process.
OpenAI quietly lays groundwork for ads in ChatGPT
ChatGPT’s hidden ad infrastructure signals a near-term launch of high-intent ads that could directly compete with organic answers.
Human experience optimization: Why experience now shapes search visibility
Search performance is shaped by engagement, trust, and post-click behavior. HXO connects SEO with UX, CRO, and brand signals.
Ads in ChatGPT: Why behavior matters more than targeting
ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work.
Advanced ways to use competitive research in SEO and AEO
Learn how to combine SEO and AEO competitive research to uncover demand, shape positioning, and influence AI visibility before the click.
What 2 million LLM sessions reveal about AI discovery
From finance to SaaS, different LLMs win different jobs, which is why a single-platform AI strategy won’t work in 2026.
7 custom GPT ideas to automate SEO workflows
How custom GPTs can be used in SEO, with example prompts for planning, analysis, reporting, and technical work.
Is SEO a brand channel or a performance channel? Now it’s both
AI Overviews and zero-click SERPs have broken the traffic model. SEO ROI now depends on brand strength, not just rankings.
How to optimize for AI search: 12 proven LLM visibility tactics
A roundtable of SEO’s most trusted voices explains how LLMs really surface brands, why shortcuts fail, and what's working now.
1/3rd of publishers say they will block Google Search AI-generative features like AI Overviews
42% said they would not block Google and 25% are still unsure.
When search performance improves but pipeline doesn’t
Strong rankings and traffic can mask post-click breakdowns. These breakpoints show where intent, conversion, and measurement fail.
How to find great writers (and other content marketing struggles)
You get what you pay for in content. Here’s how to find great writers in 2026, from job boards to LinkedIn and beyond.
AI local visibility is up to 30x harder than ranking in Google: Report
Data shows AI assistants recommend only 1% to 11% of locations, revealing a massive gap between Google rankings and AI visibility.
AI recommendation lists repeat less than 1% of the time: Study
AI recommendations vary widely, even when prompts are identical. New data shows intent is consistent, but position tracking is mostly noise.
The future of search visibility: What 6 SEO leaders predict for 2026
AI search now handles discovery, decisioning, and transactions. Here’s what that means for SEO strategy in 2026.
Google searches per U.S. user fell nearly 20% YoY: Report
Datos data signals a tougher discovery era as AI cuts repeat searches, concentrates traffic, and leaves publishers with fewer opportunities.
How to optimize video for AI-powered search
Learn which video signals AI relies on, and how visuals, audio, transcripts, and schema shape search visibility and brand accuracy.
Google may give sites a way to opt out of AI search generative features
You may soon be able to tell Google to not use your content for AI Overviews, AI Mode and other search AI features.
Bing Webmaster Tools testing new AI Performance report
Sadly, it does not show you clicks, so you still have no idea what your click-through rate is from AI search results.
Google AI Overviews follow up questions jump you directly to AI Mode
This will result in less traffic to your site and more traffic to Google's AI Mode. Plus, Gemini 3 is now powering all AI Overviews globally by default.
Yahoo debuts Scout, an AI search and companion experience
Yahoo Scout is Yahoo's come back to search, using AI, its massive network and data to give you a more fun AI search experience.
What this Google rank checker does
Track positions, monitor changes over time, and see how your site performs in search results.
How to train in-house LLMs on your brand voice
Learn how to teach your in-house AI to write in your brand voice, with step-by-step guidance and free prompt templates to get started.
From searching to delegating: Adapting to AI-first search behavior
As AI replaces clicks with answers, user engagement moves deeper into the funnel. Here’s how SEO and content strategies must adapt.
Why first-touch analytics matters more than ever for SEO in 2026
AI-driven search is breaking last-touch attribution. First-touch analytics reveals SEO’s role in discovery, influence, and revenue.
A smarter way to approach AI prompting
Prompts describe tasks. Rubrics define rules. Here’s how rubric-based prompting reduces hallucinations in search and content workflows.
What 75 SEO thought leaders reveal about volatility in the GEO debate [Research]
AI search sentiment is positive, but consistency isn’t. Data shows why volatility – not acronyms – is the real risk.
How to explain flat traffic when SEO is actually working
AI Overviews are reshaping organic attribution. Learn which metrics matter now and how to clearly communicate SEO impact to stakeholders.