Google doesn’t want you to create bite-sized chunks of your content
Despite what you think works well for LLM and AI Search mentions, Google said this is not a long-term strategy.
Topic: Search engine optimization
YouTube is no longer optional for SEO in the age of AI Overviews
As search shifts to AI-driven answers, YouTube is becoming key source material. Brands that underinvest in video risk losing visibility.
Google’s John Mueller on SEO vs. GEO: Focus on audience behavior
AI isn’t going away, but Mueller says strategy beats semantics. Focus on how users really find and engage with your site.
Where affiliates can get traffic beyond Google search
As organic search sends fewer visitors to publishers, affiliates are finding traffic through communities, courses, and partnerships.
7 hard truths about measuring AI visibility and GEO performance
From probabilistic answers to off-site signals, AI visibility works differently than SEO. These seven truths explain how and why.
Google Ads for niche markets: What actually works in 2026
Niche markets don’t generate enough data for standard Google Ads playbooks. Learn how to use signals and automation when search volume is low.
3 pillars of AI-era SEO for regulated industries
From E-E-A-T to structured data and accessibility, here’s how regulated industries must adapt SEO strategies for AI-driven search.
37% of consumers start searches with AI instead of Google: Study
Traditional search frustrations are pushing users toward AI first, forcing brands to stay visible and credible in both places.
AI displacing traffic? Time to leverage your most undervalued channel.
AI is reshaping search visibility. Learn how to reclaim reach by activating owned audiences and turning email into a scalable growth engine.
Help us shape SMX Advanced 2026. You could win an All Access pass!
Tell us what you want to learn about and who you want to hear from at SMX Advanced taking place June 3-5 at the Westin Boston Seaport.
How to use LinkedIn targeting in Microsoft Advertising
Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.
How to earn brand mentions that drive LLM and SEO visibility
LLMs look beyond backlinks to context and co-occurrence. Here’s how brand mentions shape AI search rankings – and how to act on them.
A 90-day SEO playbook for AI-driven search visibility
Answer-first content, structured data, and authority signals shape AI-driven search. This 90-day plan explains how to put them into practice.
Google tests blue Send button that replaces AI Mode in the search box
As you type your query, the AI Mode may disappear and show you a blue Send button in the Google Search box.
The complete guide to topic clusters and pillar pages for SEO
Learn how topic clusters outperform keywords—boost authority, engagement, and rankings with proven frameworks built for today’s AI-driven search.
Spam traffic in GA4: How to detect, filter & prevent it
Learn how to identify, filter, and prevent spam traffic in GA4. Fix corrupted analytics, protect data quality, and make better SEO and marketing decisions.
Debating SEO vs. GEO misses the point: How to think in terms of visibility
The SEO vs. GEO debate is a distraction. As discovery fragments across Google, ChatGPT, and social platforms, brands need unified visibility measurement — not separate strategies.
Top 10 PPC expert columns of 2025 on Search Engine Land
PPC vibe coding, CPC inflation, critical PPC tactics, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2025.
Google December 2025 core update rollout is now complete
This is the third core update of 2025 and it took over 18 days to complete.
Google algorithm updates 2025 in review: 3 core updates and 1 spam update
Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.
Top 10 SEO expert columns of 2025 on Search Engine Land
AI optimization, llms.txt, the end of the web, and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2025.
Top 10 SEO news stories of 2025
SEO vs. GEO. AI Mode expands. AI Overviews kill clicks. Goodbye, num=100. These were among the most popular and biggest SEO stories of 2025.
Google core updates: What they mean and how to recover
Learn how Google’s core updates impact rankings, content quality, and visibility — plus key steps to diagnose losses and recover stronger.
AI’s impact on search isn’t a secret (How to talk to execs about the new era of search)
Organic traffic is falling as AI reshapes search. Here's how to brief leadership with data, reset expectations, and adapt your SEO strategy for AI visibility.
Featured snippets: How to win position zero
Learn how to optimize for featured snippets with structured content, query matching, and semantic formatting to boost visibility, authority, and zero-click reach.
The complete guide to SEO breadcrumbs
Learn how breadcrumbs improve UX, site structure, and rankings. Discover SEO benefits, schema markup, and implementation tips to boost visibility.
How vibe coding is changing search marketing workflows
As Google’s AI Overviews answer more queries directly, vibe coding gives marketers a way to create interactive experiences AI can’t replace.
What successful brand-agency partnerships look like in 2026
Agency roles differ by company size, from execution-first to integrated partners. Here’s how to align structure and accountability.
SEO debugging: A practical framework for fixing visibility issues fast
Learn how to debug SEO issues fast—crawl errors, rendering problems, indexing blockers, ranking drops, and SERP shifts—using a structured diagnostic framework.
AI search is growing, but SEO fundamentals still drive most traffic
AI is changing search, but traditional SEO still drives most traffic. Real-world data shows which tactics continue to perform.
Google expands Performance Max channel reporting to MCCs
Google's latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs across channels.
Why Google is deleting reviews at record levels
Reviews are disappearing faster as moderation systems, industry risk, and geography shape which reviews stay visible.
Image SEO for multimodal AI
Images are now parsed like language. OCR, visual context and pixel-level quality shape how AI systems interpret and surface content.
How to build search visibility before demand exists
Search demand forms before keywords appear. See how Exploding Topics, social search, and PR support early authority building.
Google sues SerpApi over scraping and reselling Search data
Google accused SerpApi of 'circumventing security measures protecting others’ copyrighted content that appears in Google search results.'
Googlebot fraud (Fake crawlers, bot abuse & how to protect your site)
Learn how Googlebot crawls, renders, and indexes your site. See every crawler type, how crawl budget works, and the technical fixes that improve visibility.
Microsoft Bing explains how duplicate content hurts AI search visibility
Duplicate or similar content on your site makes it hard for AI search engines to interpret your intent signals.
Your next customer might not be human: Designing journeys for people and AI agents
AI agents increasingly filter options and shape shortlists before people ever engage, shifting where visibility and influence are earned.
Google vs. publishers: What the EU probe means for SEO, AI answers, and content rights
An antitrust case puts AI Overviews, opt-outs, and zero-click visibility under scrutiny amid growing debate over content use and attribution.
From SEO to GEO: How marketing leaders stay visible in AI-driven search
Here are four ways to evolve your SEO strategy and boost visibility in AI-powered search.