How to harness the power of brand mentions across the search universe
Tips to strategically engage with and foster organic brand mentions across various channels to boost your visibility and share of search.
Topic: Search engine optimization
Writing people-first content: A process and template
A guide to writing helpful, reliable, people-first content that helps promote your business while ranking highly on search engines.
How the Google-Reddit partnership impacts brand management
Dive into the impact of the Google-Reddit content licensing deal on brand perception and engagement, plus tips for managing reputation risks.
Search is evolving toward SGE, says Google CEO Sundar Pichai
Sundar Pichai believes Google can provide AI-generated answers while also helping users navigate to websites for information.
Best of SearchBot: Create a strategy to build high-quality backlinks
We asked Search Engine Land's SearchBot to create a backlink strategy to boost SEO and brand awareness for a financial advisory firm.
Ensuring quality in your SEO services: A checklist
From ensuring top-notch deliverables to demonstrating empathy with clients, use this checklist to improve the quality of your SEO services.
Bing Search tests removing cache link
This comes after Google Search officially dropped its cache link a couple of months go.
6 reasons why SEO audits seem like a waste and how to fix them
SEO audits are only a waste of time if you do them the wrong way. Get more SEO recommendations implemented by solving these six problems.
10 non-marketing books every SEO should read
Transform your SEO approach with diverse knowledge. Explore these non-marketing books that offer invaluable lessons.
Google AI overviews launch in UK
Google is also reportedly considering making some of its AI-powered search features only available to subscribers.
How to build a future-ready SEO strategy
Prepare your business for tomorrow's SEO challenges with insights on adapting to emerging trends, overcoming measurement hurdles and more.
13 questions to diagnose and resolve declining organic traffic
Is your site's organic traffic taking a nosedive? Use these questions to investigate and fix issues impacting your SEO performance.
60% of Perplexity citations overlap with top 10 Google organic results
With Perplexity referrals growing 40% month-over-month, new research looks at how SGE and Perplexity differ.
7 steps to scale your content creation process in the world of AI
Drive engagement and growth by crafting high-quality, AI-enhanced content that resonates with your audience.
5 underrated skills you need to be a good digital PR – and how to master them
Want to excel in digital PR? Learn the often-overlooked skills that separate exceptional digital PR practitioners from the rest.
Manual link building is more important than ever in 2024
Google is coming for sites that engage in spammy practices. Learn how manual link building could be the answer to reclaiming the SERPs.
7 must-know marketing attribution definitions to avoid getting gamed
Understand the real definitions of common attribution models and metrics to gain clarity on your marketing performance
How to use Google Gemini to improve SEO operational efficiency
From creating SOPs to managing cross-functional teams, find out how Gemini can help drive efficiency in your digital advertising endeavors.
Meta announces major audience targeting and insights update
Meta has rolled out new tools to help marketers target high-value consumers and understand their audiences better.
ChatGPT makes links more prominent
But it remains to be seen whether people will actually click on those links. Links are only available in the paid versions of ChatGPT.
Bulk product optimization: Tips and tools for ecommerce SEO
Optimize your ecommerce product pages' title tags, product copy and meta descriptions with the help of Excel, ChatGPT and Grammarly.
Advanced tactics to maximize the SEO value of user-generated content
Learn how to authentically engage audiences, gather insights and repurpose UGC to boost visibility and search performance.
Agile for SEOs: How in-house teams get projects prioritized
Here’s how the agile methodology can help in-house SEOs get their projects prioritized and implemented by cross-functional teams.
How schema markup establishes trust and boosts information gain
Learn how schema markup offers a potential cost-saving solution for Google while establishing trust in your content and improving visibility.
Google still has not announced a launch date for SGE
It can go live at Google I/O in May but likely not on queries with ads.
8 steps to maximize success during global site migrations
Ensure SEO is deeply integrated from the start, high-value URLs are preserved and monitoring occurs across all language/market sites.
Google changes definition of ‘top ads’
A Google spokesperson confirmed that the update was a 'definitional change' and would not affect performance metrics.
10 ChatGPT prompts for digital marketers
Get best practices for interacting with AI and learn how to leverage it to boost productivity, creativity, and strategic thinking.
YouTube warns creators not to delete videos
Hiding or removing content can negatively impact your channel's overall rankings.
5 reasons why rankings are lying and how to fix them
Don't be fooled by decent rankings that won't drive results. Learn five problems that could be hurting your SEO efforts and how to fix them.
App store optimization: 8 tips to leverage your SEO research skills
Adapt your SEO skills to optimize mobile apps for better discoverability and downloads in the Apple App Store and Google Play Store.
Mikhail Parakhin, head of Microsoft Bing Search and Microsoft Advertising steps down
This comes days after the company announced the new CEO of Microsoft AI, Mustafa Suleyman.
7 tips to improve your website speed in 2024
Learn what you can do to improve the page load time and Google Core Web Vitals of your website.
Instagram updates hashtag search to simplify account and post discovery
The platform rolled out the change to make it easier for users to find relevant accounts and posts in one place.
Local SEO in 2024: 6 simple ways to dominate local search
New to local search? Wondering where to start? Here are six tactics to help you kick off your local SEO campaign.
Google SGE a top threat to brand and product terms, study finds
Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time.
Bing Deep Search is officially live for all users
Microsoft announced Deep Search back in December, it went live for some users last month and is now officially live for all users.
Google starts testing AI overviews from SGE in main Google search interface
Some users who do not opt in to the Google Search labs SGE feature may see AI overview answers in the search results.
How to create local business content that converts
Establish your local business as the industry authority by being authentic in your content and connecting with your community.
Turbulence ahead: The wrath of the March 2024 core update is not linear
Examining the fluctuations and ranking changes we're seeing so far since Google started rolling out the March 2024 core update.