How to onboard an SEO agency the right way
Setting up a successful partnership with a new agency requires effort. Lay the groundwork for outstanding SEO results with these tips.
Topic: Search engine optimization
4 keys to SEO and PPC collaboration in 2024
Organic and paid search teams must collaborate closely on strategy, funnel alignment, education and cross-platform learning to succeed.
Google March 2024 spam update done rolling out
The spam update took nearly 15 days to complete. Google's core update is still rolling out, so we're not done yet. Remain seated and buckled.
Un-silo your PPC campaigns: 4 tactics for more cohesive marketing
Align your PPC initiatives with broader marketing strategies with these four tactics for harmonizing campaigns across channels.
Teaching writers when and how to use generative AI to create helpful content
Dive into a framework for teaching writers to use AI tools effectively while preserving expertise, factual accuracy and audience needs.
The two parts of E-E-A-T Google hasn’t told you about
Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy.
Google promotes Liz Reid to head of Search
Cheenu Venkatachary is also replacing Pandu Nayak as lead of search quality and ranking. Cathy Edwards is moving to the Long-term Bets team.
SEO planning: Your one-page SEO plan
Execute effective SEO campaigns and improve your results with the help of this simple one-page SEO plan.
Google to replace perspectives filter with forums filter
The perspectives carousels, clusters and traditional web page listings will remain.
Link devaluation: The hidden threat of SpamBrain
Learn why buying links could be a recipe for disaster as Google tightens its grip on spammy SEO tactics.
3 underutilized Google Search Console reports for diagnosing traffic drops
Decode your website's traffic declines with GSC's detailed reports, covering device segmentation, search appearance and crawl stats insights.
Google SGE could cost publishers $2 billion in ad revenue
The Search Generative Experience could cause search traffic to drop by up to 60%, leading to a decrease in digital ad revenue.
Google’s March 2024 core update: 5 things you need to know
Google's March 2024 update is a game-changer, with many sites impacted by algorithmic changes and deindexed from Google Search.
How to identify and rank for ‘hidden gems’ in SEO
With Google's increasing focus on surfacing first-hand knowledge and personal perspectives in search results, optimizing for "hidden gems."
SEO testing: Shifting from reactive to proactive strategies
Explore a systematic framework for SEO split testing. Learn how to identify, prioritize and execute tests effectively.
TikTok launches Search Insights to help creators identify trending topics
Creators can use this information to adjust their content strategy based on what their audience is interested in to boost engagement.
Best of SearchBot: Create a blog content strategy to boost SEO
We ask Search Engine Land's SearchBot for tips on choosing blog topics that will boost a website's visibility in Google search results.
Are we becoming less curious about SEO?
There was a time when SEOs loved to second-guess Google algorithms. What happened?
5 tips to make your B2B content more human
B2B doesn't mean boring. Learn how to craft content that speaks to the human behind the business transaction with these five actionable tips.
Google updates its page experience docs to clarify ranking signals
Core Web Vitals are a ranking signal but not other page experience signals.
Microsoft Ads introduces faster and easier access to performance data
Insights Navigator offers quick access to your campaign performance data for swift responses to market changes.
What we’re seeing a week into the Google March 2024 core and spam updates
Ranking volatility hit on Friday and Saturday, with limited reversals on Monday after a storm of manual actions last Thursday.
Internal link building for an E-E-A-T-focused content strategy
Maximize your website's E-E-A-T signals through strategic internal linking within a well-structured pillar-cluster content model.
Entity-based competitor analysis: An SEO’s guide
Here's how a competitor entity analysis can help you pinpoint content opportunities and build topical authority to stay ahead of competitors.
AI-powered content management: How to make your workflows more efficient
Learn how AI transforms content management by streamlining workflows, personalizing content and optimizing performance.
Google Interaction to Next Paint coming to Core Web Vitals this Tuesday
Don't confuse this with the Google Core Update - they are two very different things.
Google issues search ranking penalties through manual actions
Check your properties within Google Search Console for manual actions to see if your were impacted.
Climate change SEO survey: Making the web more sustainable
Uncover the link between SEO and environmental sustainability and how SEOs can aid in shaping a greener digital landscape.
Google Search Console recipe rich result report adds two new properties
Google added recipeInstructions and recipeIngredient and thus you may see an increase in warnings for recipe items.
How to improve site performance with user testing
Gather insights from your target audience about their experience, pain points and expectations to inform your SEO and content efforts.
Google Search turned off some event rich results
Google says you may see a drop in clicks and impressions for your event search appearance reported metrics in your performance report.
13 ways SEO and social media teams can work together
Bridge the gap between SEO and social media for boosted visibility and engagement. Learn how collaboration can amplify your presence online.
Bing Webmaster Tools gains new IndexNow Insights & top SEO insights report
IndexNow now reached 2.5 billion submitted URLs and accounts for 17% of its clicked on web search results.
Google releasing massive search quality enhancements in March 2024 core update and multiple spam updates
The Google helpful content update is now part of the core update; all of this leading to a 40% reduction in unhelpful content within search.
Google unveils major changes to ensure Digital Markets Act compliance
Google announced changes to Search results, screen choices, and consent measures ahead of the DMA's rollout this week.
Why information satisfaction is key to Google’s ranking algorithms
Learn about information satisfaction or IS, a key metric in Google organic search rankings, and how to apply it to your business.
Repurposing content with AI: Streamlining blog roundups and skyscraper posts
Learn an AI-assisted approach to content repurposing, enabling you to efficiently create blog roundups and skyscraper posts.
A/B testing and SEO: How to navigate pitfalls and maximize results
Discover how to maximize the ROI of both A/B testing and SEO. Navigate common pitfalls at the intersection of testing and SEO.