Google AI Overviews, clicks and traffic impact: Unraveling the mystery
What's up with the Google AI Overviews click-through rates? Let's explore some math, sleights of hand and corporate miscommunications.
Topic: Search engine optimization
Driving traffic but not leads? How to win with SEO and CRO
Combining SEO and CRO forms a harmonious union. Explore these helpful tools and tips if you’re struggling to convert traffic.
Broad vs. deep expertise: How to decide which is right for you
Should you develop broad or deep subject matter expertise? Here are five tips to help you make the best decision.
Bing Search back online after 5-hour outage
Third-party search services that use Bing are also offline, including DuckDuckGo, ChatGPT Search, Copilot and more.
Google is testing special snippet treatment for Reddit search results
This will very likely lead to even more traffic sent by Google Search to Reddit.
SEO job listings down 37% in Q1 – bad omen or blip?
We're living through a disruptive moment due to AI – and more turbulence is expected in the SEO job market.
The myth of manufacturing author E-E-A-T
Most brands are getting author E-E-A-T wrong. Here's a pragmatic approach to leveraging and showcasing true subject matter expertise.
WordPress 6.5 gains lastmod date for sitemaps files
Google and Bing both encourage sites to include accurate lastmod dates within sitemap files.
So you’ve ‘won’ SEO – now what?
Learn how to defend your "moat," capitalize on your earned authority and avoid common pitfalls that can tank your hard-won SEO success.
Google Lens and Circle to Search gains more links, facts and AI Overviews
Not only are the search results more graphical, they have richer information for these more interactive ways of searching.
Shopping graph optimization: The future of ecommerce SEO
Optimize for Google's product entity database across sources like manufacturer sites and YouTube to stay visible in an AI-driven world.
Google CEO is ’empathetic’ to content creators Search has wiped out
Sundar Pichai calls this is a disruptive moment. He also avoids commiting to releasing data on AI Overview click-through rates and traffic.
Straight from the source: 2024 Search Engine Land Awards judges reveal what makes an application award-worthy
Submit your entry by Friday, August 30!
Has ChatGPT launched its Search product in stealth?
ChatGPT can now search the web to find current information, recent events or detailed answers that aren't in its training data.
Ex-Googler: Google’s AI projects are driven by ‘stone cold panic’
Google is afraid of being left behind and thinks the solution is to put AI in everything, a former Google says.
Niche blogging in the new Google reality: 5 strategies to thrive or die
Niche bloggers hit hard by recent Google updates have seen minimal recovery. Here's what to do instead of giving up.
How to generate SEO content ideas with the Value Proposition Canvas
Generate SEO content ideas that directly address your customers' jobs, pains and gains for more effective content marketing.
Navigating the AI wars: Winning SEO strategies for brands
See how AI is changing our quest for information, the key players in the AI wars and the attributes that will define the future of search.
Google adds two new Googlebot crawlers: GoogleOther-Image and GoogleOther-Video
Google said these new crawlers are to "better support crawling of binary data that may be used for research and development."
Google AI Overviews: More searches, less satisfaction
What happens when you let Google do the Googling for you, but Google can't find what Google is Googling for on Google?
How to run a successful site migration from start to finish
Moving to a new domain, changing your CMS or merging sites? Learn best practices for a seamless site migration that boosts search visibility.
How to reappeal a Google Business Profile suspension
Follow these steps to appeal your GBP suspension and increase your chances of getting reinstated on Google Maps and local search results.
How entity-based strategies can contribute to PPC success
Incorporate entities into your PPC strategy to expand keyword lists, optimize for quality scores and uncover new audience segments.
New Google Search AI features to help you plan, research and learn
New features include AI Overviews, multistep reasoning capabilities, planning capabilities, AI-organized search results, and a new Google Lens ask with video feature.
Google rolls out AI Overviews in US with more countries coming soon
AI Overview link cards get a higher click through rate than normal web search results but Google won't break out click data in Search Consoles for content creators.
Technical SEO tips to master Google core updates
Make sure your site checks all the technical aspects of SEO, including website structure, URL optimization, page speed, and crawlability.
How to build a custom GPT to redefine keyword research
Merge AI efficiency with SEO mastery. Create a custom GPT for unique data analysis, uncovering valuable keyword opportunities.
6 unpopular SEO opinions you need to consider
From prioritizing user experience to focusing on real marketing, dive into unpopular opinions on the evolving world of SEO.
Entity-oriented search: The evolution of information retrieval, explained
Learn how modern search engines use entities, context and knowledge graphs to truly understand queries beyond just matching keywords.
How to leverage social search for effective on-site optimization
Embrace the era of “search everywhere” by harnessing the potential of social search platforms for accelerated content optimization.
Google Search results without SGE jump to 65%, up from 25%
While the number of Google search queries without SGE results have significantly increased, SGE answers now take up less pixel space.
Information gain: Here’s what this new SEO ‘buzzword’ really means
Here's what information gain means for machine learning, Google patents and information foraging theory – and how to leverage it.
Google CEO on future of links, AI making Search quality worse
Sundar Pichai said links will always be an important part of Search and addressed complaints that AI-generated content is ruining Search.
Optimization beyond data: Design thinking for SEO
Elevate your SEO strategy by using a design thinking framework to create more impactful, user-centric search campaigns.
Online reputation management: Top 10 hurdles and how to overcome them
From dealing with generative AI to monitoring brand mentions across platforms, managing your online reputation requires a strategic approach.
Reddit eyes potential in search ads following Google traffic gains
Reddit sees advertising against over 1 billion monthly user searches as an untapped high-intent monetization opportunity.
Surviving and thriving in the new Google
Navigating March 2024 updates for content creation, link building, and SEO success
The SEO-UX paradox: Achieving visibility without sacrificing user delight
SEO doesn't have to undermine UX. Learn how to create user-centric experiences that resonate with users and satisfy search engines.