Google is not about blue links, says ex-CEO Eric Schmidt
Calling AI 'underhyped,' Eric Schmidt believes Google will be able to monetize AI answers and improve advertising.
Topic: Search engine optimization
Report: 64% of technical SEOs believe AI isn’t a job security threat
However, SEOs view Google SGE as a threat. Also, AI is impacting SEO planning and roadmaps for brands and agencies.
Unpacking Google’s 2024 E-E-A-T Knowledge Graph update
Learn how Google is rapidly building its Knowledge Vault and why establishing a strong, E-E-A-T-backed presence is crucial for SEO success.
Google hides search results count under tools section
Is the results count one step closer to fully going away?
How an ecommerce site increased commercial monthly organic traffic from 37K to 210K
Key tactics for driving ecommerce SEO success, from targeting high-search commercial keywords to earning brand mentions through digital PR.
Google begins enforcement of site reputation abuse policy with portions of sites being delisted
Sites like CNN, USA Today, LA Times and others are seeing their rented subdomains and subfolders dropping in rankings after they were hit by manual actions.
Google disavow link tool will go away at some point
John Mueller said, "At some point, I'm sure we'll remove it," referring to the disavow link tool in Google Search Console.
How to avoid an SEO disaster during a website redesign
Avoid the costly mistake of losing all your SEO progress after a website overhaul. Here's how to protect your SEO assets during a redesign.
3 key observations about the Google March 2024 core update
Uncover the unique characteristics of the March 2024 core update, from its prolonged rollout to its heavy-handed impact on certain sites.
Effort shaming: Balancing work ethic and burnout in marketing
Here’s how to foster a healthier work culture that values both mental well-being and individual motivations.
Small review site lost 91% of its Google traffic to affiliate-focused SEO content
Google's search results are dominated by big brands. SEOs for smaller sites are complaining. It's like 2003 all over again.
7 ways to use the ‘inspect element’ tool for SEO
Learn how to use this browser tool for SEO tasks like link analysis, code troubleshooting, schema validation and more.
Did Google really lose search market share to Microsoft Bing in April?
Google lost search market share in the U.S., North America, globally and more regions. Meanwhile, Bing and Yahoo grew. Is the data accurate?
Reminder: New Google Search reputation abuse policy starts soon
Google's new Search spam policy related to reputation abuse (or parasite SEO) will take effect in just a few days, after May 5.
The future of SEO in an AI-powered world
As generative AI grows, how will users' search behaviors change and what does it mean for optimizing content?
Optimizing for INP, the new Core Web Vitals metric
Here’s what you need to know about Google’s new Core Web Vitals metric and how to optimize your site's responsiveness.
Study: 56% of Google’s top three positions are held by ccTLDs
An analysis of 1.7 million SERP positions and over 20,000 keywords across 15 markets uncovers global trends in Google’s SERPs.
Google March 2024 core update rollout is now complete
The first core update of 2024 finished rolling out on April 19 - this was a pretty big one but it overlapped with other big changes leading to a 45% reduction in unhelpful content.
Google CEO says AI overviews are increasing Search usage
Satisfaction with the AI overviews is increasing and Google will continue to evolve the experience this year, according to Sundar Pichai.
6 things you should do after a Google core update rollout completes
A step-by-step guide on how to analyze and respond to Google's core algorithm updates, from assessing the impact to planning for recovery.
How to launch a product-led SEO strategy
Five practical tips for transitioning from a keyword-focused approach to a customer-centric and product-led SEO strategy.
Google Publisher Center to stop allowing you to add publications
Instead, Google will automatically add eligible publishers and will eventually remove those publishers not eligible.
Is optimizing for one specific keyword an outdated SEO practice?
Explore when a narrow keyword focus works vs. a broader topic/intent-based SEO strategy to reach more qualified traffic.
Head of Google Search demands urgency as growth slows
Google Senior VP Prabhakar Raghavan blames increasing competition, costs and regulation for a 'new operating reality'.
3 ways to target your PPC competitors’ audience
Boost your PPC audience targeting with this action-based strategy. Learn how to reach your competitors' customers who are primed to convert.
Best of SearchBot: Create a recovery strategy for a site hit by a Google core update
We asked Search Engine Land's SearchBot to create a recovery plan for a website that lost its rankings following a Google core update.
TikTok SEO: The ultimate guide
Optimize for TikTok, the fastest-growing social search platform dominating Gen Z. Gain an edge with these hashtag, keyword and content tips.
6 vital lenses for effective keyword research
Don't fall into the trap of haphazard keyword research. Here’s how to go beyond basic metrics to identify keywords you can actually rank for.
How to adapt your marketing for the new era of data analytics
Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision.
Structure, consume, learn and retire: Google’s pattern of learning
Google's cyclical process of giving us capabilities only to later remove them, seems to be a core part of its strategy.
How to fix a huge traffic drop after rebranding
Bounce back from a post-rebrand slump and regain branded and non-branded traffic through technical SEO, affiliate promotions and more.
5 alternatives to the missing Page Timings report in GA4
Google Analytics 4 doesn’t have a Page Timings report, so how can you monitor which pages are slow on your site?
Dominate search results with your SEO dream team
Discover how a well-structured team can overcome and outperform unpredictable algorithm updates.
Brave Search unveils AI answer engine
Brave's new Answer with AI features uses large language models to generate answers to queries directly in the search results.
How to survive the search results when you’re using AI tools for content
Avoid the pitfalls and enjoy the benefits of AI content creation. Adopt a collaborative approach that blends technology and human expertise.
Google Discover optimization: A complete guide
Improve your visibility on this powerful recommendation platform through content quality, relevance and technical enhancements.
Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.
Oh, Brother: The Verge games Google again for ‘best printer 2024’
The tech rag used Google Gemini to produce the majority of a satirical product review, pointing out that it shouldn't rank. Yet it does.
4 under-utilized SEO research approaches to tackle in 2024
Explore four essential SEO research initiatives to prioritize in 2024 for sustainable, data-driven performance.
What to do when Google changes your GBP information
Learn how to effectively manage and protect your Google Business Profile from unexpected updates by Google.