SEO content writing vs. content writing: The key difference
While SEO content writing and content writing differ, one is not better than the other. Here's why you need both to succeed in marketing.
Topic: Search engine optimization
How to write an effective About Us page (with 13 examples)
Learn best practices for creating an About Us page that tells your brand's story, connects with the audience, and builds trust.
This day in search marketing history: January 3
Why Google penalized Google Chrome, plus: DuckDuckGo launches Donttrack.us, Google challengers, Google newspaper ads and more.
This day in search marketing history: January 2
Google uses paid links and thin content to promote Chrome, plus: why people click on search ads, search quality raters guidelines and more.
This day in search marketing history: January 1
We launch This Day In Search Marketing History, plus: is Google evil tipping points, popular Search Engine Land articles and more.
Top 10 SEO expert columns of 2022 on Search Engine Land
Google Sheets, E-A-T, helpful content and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2022.
Top 10 PPC expert columns of 2022 on Search Engine Land
Excel formulas, Performance Max, RSAs and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2022.
SEO 2022 in review: E-E-A-T, ChatGPT, Search Essentials and more
SEO proved to be yet another challenging year with several big changes. Here's our recap of the year's most important SEO news and stories.
Google algorithm updates 2022 in review: Core updates, product reviews, helpful content updates, spam updates and beyond
Google introduced a brand new ranking algorithm this year, the helpful content update but pushed the same number of official updates in 2022 as it did in 2021.
Why SEO experts rarely share actual success stories
Curious about anonymized screenshots showing supposed SEO wins? Let's uncover why there seem to be more horror stories than successes in SEO.
Microsoft to go fully live with new Bingbot user-agent change in January 2023
After a couple years of testing, Microsoft said it will stop using the old BingBot user agent next month.
How the TikTok algorithm works: Everything you need to know
We read TikTok’s creator guidelines and newsroom documentation, so you don’t have to. Learn the lowdown on TikTok and how brands can use it.
Ranking data during the December 2022 Google helpful content update and link spam update
The data providers sent us data looking at the Google Search results over the last couple of weeks.
Google Search testing search in video
Google announced this as a pilot feature in India, but some in the U.S. are also seeing it.
Google says don’t expect a new core update by year-end
The holidays are approaching and SEOs are worried that we might get another core update by year end.
E-E-A-T and major updates to Google’s quality rater guidelines
The most important change to the QRG is the introduction of the letter E to the start of the popular acronym E-A-T.
Google doubles up on E with updated search quality raters guidelines (E-E-A-T)
Add an E to E-A-T with experience, expertise, authoritativeness and trustworthiness.
Top 5 search marketing trends and 3 must-haves for 2023
Here's a look at significant search, digital marketing and consumer trends, along with the must-haves for digital marketers in 2023.
Google Question Hub to close down
But will it be replaced by the Google Search Console "content ideas" feature?
Google releases December 2022 link spam update
This update is rolling out now for the next couple weeks, while the helpful content is still rolling out.
How to drive 10x more conversions with magnetic paid search offers
The best PPC optimization you can make is one you won’t find in the Google Ads interface, and it starts with a magnetic offer.
Google launches visual elements gallery documenting 22 elements on the Google Search results page
This new document explains the most common user interface elements of Google web search page.
After the content audit: 7 steps for improving content
A content audit is only useful if you take action on your findings. Take these post-audit steps to boost your content marketing efforts.
6 SEO considerations for a successful international expansion
Learn key SEO elements to consider when deciding whether going global and entering new markets is right for your business.
Search Engine Land celebrates its 16th birthday
Search Engine Land launched on this day in 2006. Today, we look back on a successful 2022 and look forward to an even greater 2023.
Content ideas may be coming to Google Search Console
This feature looks and feels a lot like the Google Question Hub.
JavaScript rendering and indexing: Cautionary tales and how to avoid them
The results of a JavaScript rendering and indexing experiment highlight some challenges of running JS-dependent content.
Subscribe with Google publishers may see an increase in clicks and impressions from Google Search
This started on December 5th, in the search performance report in Google Search Console.
3 SEO tools to build for your clients in Looker Studio
Creating technical SEO auditing, keyword research, and link building tracking tools is easy with Google Data Studio. Learn how here.
How to get Google featured snippets: 9 optimization guidelines
Here's a set of guidelines to follow when optimizing for the featured snippet – like using an “is” statement and defining the topic concisely.
Google Chrome adds 3 site search shortcuts
Adding @bookmarks, @history or @tabs into your Chrome address bar should help speed up your searches in these categories.
Google helpful content system update rolling out now (December 2022 update)
This update adds new signals and also brings the helpful content update globally for all languages.
Location pages in Google’s crosshairs after October spam update
Ranking drops and deindexed pages are plaguing service area business sites. Let's explore the potential cause and what local SEOs can do.
Google Search rolls out new search refinements for top bar filters with related topics
As previewed at the Search On event, now these new related topics options can show in the top far filter options.
Google brings continuous scroll to desktop search results
This is now rolling out for English / U.S. search results.
How to optimize underperforming content
Don't let stale or lackluster content drag down your SEO performance. Learn how to find content underperformers and ways to reoptimize them.
3 last-minute Amazon optimization tips for the holidays
Here's how you can optimize your Amazon product listings, attract last-minute shoppers and get a slice of the holiday sales pie.
In-house vs. agency SEO work: The pros and cons
Looking for a change in your SEO career? Can't decide between an in-house marketing or agency role? Here are the pros and cons to consider.
Google Discover performance reports improve accuracy
Google Search Console said click and impression data may appear to increase because of this update.
3 big reasons businesses can be thankful for SEO
As we head into the holiday season and a time of giving thanks, here are three reasons businesses can be thankful for SEO.