Topic: Search engine optimization

This day in search marketing history: February 3

How Google uses AI in search, plus: an unconfirmed Google algorithm update, Amit Singhal leaving Google, bad ads and more.

Sundar Pichai confirms Google is working on AI search feature users can “engage directly with”

In the Google Q4 earnings call, Sundar Pichai confirmed the company's plans to deliver ChatGPT like features.

Why SEO should be a product

Treating search engine optimization as a product means dedicating ample resources to growing organic traffic and revenue. Learn more here.

This day in search marketing history: February 2

Google's revamped Partners program, plus: Bing again denies copying Google results, YouTube using Amazon's algorithm and more.

SMX – Speak

ChatGPT Plus launches, it costs $20 a month

OpenAI said users can access the paid version of its popular ChatGPT service during peak times and get faster responses to prompts.

Google testing new search design with AI answers over organic results

We may have gotten our first preview of at what chatbot-style Google desktop search results will look like later this year

Microsoft Bing to rely more on lastmod date in XML sitemap files for crawling

Microsoft also released some interesting stats on lastmod dates in XML sitemap files.

Google Search Console Video indexing report gains video impressions overlay and sitemap filter

Google has upgraded the video indexing report to help your videos perform better in search.

What is PPC – Pay-Per-Click marketing?

This helpful guide will walk you through how PPC marketing works, why it's important, popular ad platforms, types of PPC ads and more.

This day in search marketing history: February 1

Bing accused of copying Google's search results, plus: Microsoft tries to buy Yahoo, about this result, fake locksmith issues and more.

OpenAI launches new tool to detect AI-generated text

This new web-based AI Text Classifier tool predicts how likely it is that text was written by a human or AI.

LinkedIn now lets you add an SEO title and description

Publishing articles on LinkedIn? Now you can customize how your SEO title and description will appear in search engines.

Internal linking for ecommerce: The ultimate guide

Learn nine best practices for internally linking pages on ecommerce websites, plus examples of ecommerce SEO done well.

This day in search marketing history: January 31

Google releases URL Inspection Tool API, plus: AdWords IF functions, Page Speed Update confusion, local paid inclusion and more.

Yandex scrapes Google and other SEO learnings from the source code leak

Yandex isn't Google, but there is a lot SEOs can learn about how a modern search engine is built from reviewing this codebase. 

9 tips to get the full SEO benefits of long-tail keywords

Using long-tail keywords can be powerful and effective for SEO. Learn why it’s important to use them strategically – and how to do it.

How to write a listicle (with 6 examples)

While writing listicles can be straightforward, you can make them more engaging and attention-grabbing by following these tips.

This day in search marketing history: January 30

Jumpshot shuts down, plus: Google publishes featured snippet guide, Universal Search expands, local reviews in Google search and more.

This day in search marketing history: January 29

Google penalizes a link network, plus: paid search spending, Google warns about article directories, Yelp ratings in Google AdWords and more.

This day in search marketing history: January 28

Featured snippets introduced, plus: Hamlet Batista passes away, Google buys DeepMind, Google ad labeling and more.

Yandex ‘leak’ reveals 1,922 search ranking factors

SEOs have already started analyzing Yandex's search ranking factors, which include PageRank and several other link-related factors

Where should you spend your SEO budget?

Backlinks? UX? Content? When determining where to invest your SEO budget, you must put a premium on tasks that move the needle.

Moving on from search engine optimization to search optimization

Our search campaigns should focus on overall visibility on the web rather than only giving importance to traditional search engine results.

This day in search marketing history: January 27

Google AdWords API launches, plus: PAA vs. featured snippets, Google hiring an SEO, Expanded Text Ads findings and more.

This day in search marketing history: January 26

LinkedIn Ads launches, plus: holiday retail insights, crappy results, Google Panda 3.2, sitemap testing, DuckDuckGo and more.

Resolve to get SEO done in 2023 – Here’s how

This year, overcome common obstacles to search success and get SEO done right with these five resolutions.

This day in search marketing history: January 25

Google defuses miserable failure, plus: Topics API replaces FloC, value-based bidding, average search ranking position and more.

Top video marketing trends for 2023 and beyond

Learn why vertical video is the future of advertising, plus tips for getting ahead with TikTok, Reels and Shorts in your toolkit.

Google updates image SEO best practices and Google Discover docs

The title and link elements are most important for RSS feed follow in Discover and Google parses img elements within other elements.

Understanding quiet quitting in SEO – the silent exodus

By prioritizing the needs and well-being of your team, you can create a work environment that is conducive to success and retention.

Yoast SEO version 20 with a new interface for settings

Today, Yoast SEO is rolling out a large update that revamps the user interface.

This day in search marketing history: January 24

Google Ads experts managing your campaigns, plus: favicons, Google organic search CTRs decline, Bing Ads Automated Imports and more.

How to write a checklist article: A 5-step checklist

A checklist for writing a checklist? Why not. Learn how to master this content type, including how to tie your article to a keyword for SEO.

This day in search marketing history: January 23

Expedia buys Travelocity, plus: Don't Be Evil tool, semantic search, Position 6 penalty, unlimited site exclusions and more.

This day in search marketing history: January 22

Google deduplicates featured snippets, plus: Facebook and Twitter signals, blacklisting domains, Wikipedia nofollows links and more.

This day in search marketing history: January 21

Google explains the core algorithm, plus: indexifembedded, Google sets sights on content farms, trademarketing SEO and more.

Is AI-written content replacing cheap old content farms?

Red Ventures' use of AI to write cheap content that ranks well in search sure sounds like the old content farms Google Panda wiped out.

Google search will debut chatbot features this year

Google has put A.I. 'front and center' and sought help from founders Larry Page and Sergey Brin on their A.I. strategy.

This day in search marketing history: January 20

Matt Cutts forks guest blogging, plus: Semrush buys Backlinko, ranking factor study, a Google search quality rater interview and more.