Google’s 2010 and 2018 page speed algorithms were replaced by core web vitals
Yep, it is all about the Page Experience update and core web vitals when it comes to Google's ranking alogrithms.
Topic: Search engine optimization
10 spooky SEO tactics to axe in 2023
Give the axe to these horrifying SEO schemes and you will have a better chance at competing in the search results.
5 things your Google Looker Studio PPC Dashboard must have
Set yourself up for more success. Learn how to take your PPC dashboard from good to great using Google Looker Studio.
13 essential SEO skills you need to succeed
Critical thinking. Problem-solving. Persistence. These are just three critical SEO skills. Discover 10 more here.
Crawl efficacy: How to level up crawl optimization
Crawl budget is a vanity metric. Your goal should be to guide Googlebot in crawling important URLs fast once they are published or updated.
Google search study: 25.6% of desktop, 17.3% of mobile are zero-click
Is Google stealing all those zero-click searches for themselves? No. In fact, many are a result of query refinement from searchers.
Marketing leadership: The dangers of ego
Confidence is an important leadership trait. But when it crosses egotistical behavior, it harms the team and limits leadership effectiveness.
Google Search Console mislabeled structured data errors as errors
This was a reporting issue only and did not impact the Google search results.
How to do a content audit as painlessly as possible
Get a clear view of how your content helps (or hinders) your business goals. Here's a step-by-step guide for doing a content audit.
Google October 2022 spam update done rolling out in less than 48 hours
The update started on October 19th and was completed less than two days later on October 21st.
Google penalties, manual actions and notifications: A complete guide
Learn all about on-page and off-page guideline violations, what Google's messaging means, and how to get a Google manual penalty removed.
Google releases October 2022 spam update
This is a global update that may take several days to fully roll out.
7 tips to turn Google’s Search Essentials into strategy
Building an SEO strategy around the Search Essentials documentation gives you the best chance to boost your clients' Google performance.
Search Engine Land Awards 2022: And the winners are…
Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO in PPC in 2022.
What is a content audit?
Here's what you need to know about content audits, why and when to do one, and tips and tools for getting started.
What is Google’s Looker Studio and how you can use it
Looker Studio lets you create branded data visualization reports and dashboards. Here's everything you need to know to get started.
4 advanced ways you’re not measuring SEO effectiveness – yet
Measure SEO impact beyond basic traffic and keyword ranking. Learn how your efforts are driving actual business outcomes with these metrics.
Google replaces its Webmaster Guidelines with Google Search Essentials
Google has done a full refresh of its old Webmaster Guidelines, simplifying them and removing the term "webmaster."
Search Engine Land Awards 2022: Complete finalists list
We're excited to announce the nominations for this year's Search Engine Land Awards. And our first two winners!
Google adds more example categories of sites that may be impacted by the product reviews update
Three new examples were added to the how to write product reviews Google help document.
9 big risks of cheap SEO
Know what you might be getting into before engaging with a cheap SEO provider. Here are warning signs to watch for and situations to avoid.
How to complete a website shutdown with a split migration
Shutting down a website is easy. But having to do it along with redirects can get complicated. Here's what you can do about it.
8 simple steps to optimize your WordPress site for SEO
Improve WordPress performance with this quick guide.
9 important features of enterprise SEO platforms
Want to grow your company's organic search visibility and revenue? These are some must-have features of an enterprise SEO platform.
Conversion Rate Benchmarks
Last updated January 2025 In Q4 2024, the average Conversion Rate was 4.8% (averaging across all countries, platforms, and industries) according to our research. This overall average benchmark is limited in its usefulness. To find results more relevant to yours, use our Conversion Rate Benchmark Tool to check the performance of your channels against thousands […]
TikTok releases Photo Mode and 7 new editing tools
The new editing and photo tools give creators more freedom over the content they post. But the updates aren't quite original.
How to choose an enterprise SEO platform
Here's what you need to know to help your organization choose the right enterprise SEO platform for your business needs and goals.
Google review guidelines say discouraging negative or selectively soliciting positive reviews is not allowed
Google is now being very explicit about this in their guidelines, so be careful.
Google Analytics v3 Search Console report currently not showing query data
The data is showing in GA4 and in Search Console but not in Universal Analytics 3.
How to choose an enterprise SEO platform
Understanding your current marketing processes, knowing how to measure success and beingable to identify where you are looking for improvements are all critical pieces of the SEO platformdecision-making process. In this guide you will learn: 5 key benefits of enterprise SEO platforms About enterprise SEO platform pricing and contracts How to make an informed purchase […]
Google Search Console data logging issue on September 21st
Some data may be missing in the search performance report, Google is working on restoring some of the data.
The modern search landscape: How and where to reach your target audience
Today's web users go beyond traditional search engines to search. Learn about the platforms that should be on every search marketer’s radar.
25 tips to optimize your content for people and search engines
Content optimization today should combine a user-first approach with a good grounding in SEO. Here's how to get the right balance.
Technical SEO testing: How Googlebot handles iframes
Here are some test scenarios that may lead Google to index the content inside an iFrame, while assigning that content to its parent URL.
Enterprise ecommerce SEO: Why good technology can’t fix a bad process
Enterprise ecommerce SEO should be strategy-oriented. And yet, that's rare to find. Here's how to overcome the industry's challenges.
How to build a disruptive marketing campaign
The way customers view, interact and accept brands is evolving. Here's how businesses can utilize disruptive strategies to boost their marketing efforts.
What is semantic search: A deep dive into entity-based search
Semantics = theory of meaning, yet most define semantic search with a focus on intent. “Meaning” is not the same as “intention.” Learn more.
9 new Google search features and tools for shopping
The announcement was made during the annual Search On event and includes several new ways for users to engage with their preferred brands.
SEO is math
Looking to prove the value of SEO? Put math behind your budget asks by measuring the traffic potential for an SEO investment.
How to turn your Google Business Profile into a revenue-generating channel
An enhanced GBP can drive more traffic, leads and sales to your local business. Focus on these areas when optimizing your Business Profile.