If you're a large publisher, you may be wondering if -- and how -- featured snippets are affecting your organic search traffic. Columnist Glenn Gabe explains his process for identifying and measuring the impact of these direct answers in search results.
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Device Launch Campaigns: Key Insights For Online Advertising Success About to launch your first device-specific paid search campaign for smartphone, tablet, wearable, or something else entirely? If so, columnist John […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wywy Lets Advertisers Sync Search Bidding With Television Campaigns eHealth.com is first to boost Google AdWords bids in the minutes after commercials air. Google Now Indexing 466% More Tweets, Still Favoring […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Microsoft “Three Generations” Campaign Packs Emotional Punch Microsoft has a long and checkered history when it comes to product advertising. Perhaps you recall the cringeworthy yet bizarrely compelling “Bing Goes […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Search Testing Google Powered Search Results Yahoo confirms they are testing supplementing other search ranking providers, including Google, to power Yahoo Search. 24/7 Bidding: Going Mobile With 100% More Shopping! […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Signs Deal With Oracle To Attract New Users Via Java Installs Yahoo hopes to repeat the success of last year’s Mozilla Firefox partnership, which grew its search share in the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Sending Searchers To Nonexistent Videos Can’t find that video that Google listed in your results? It’s not you. It’s Google. Why Don’t My Leads Convert? – June 30 Webcast Ideas […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Want To Speak @ SMX Milan? Here’s How The agenda is complete, and we’re now accepting submissions to speak at Search Marketing Expo – SMX Milan 2015. To increase the odds […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: FIFA Women’s World Cup Results Are For Android-Only Want scores in the FIFA Women’s World Cup? On Android, Google makes it easy. For desktop & iOS, it’s doing nothing special […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Canadian Appeals Court Orders Google To Censor Globally Ruling comes in same week that France demands that Google institute worldwide censorship. VIDEO: WebCertain TV Gets The Scoop On The Search Engine […]
You know that a certain keyword is performing really well for you, but you're only getting so much traffic. Columnist Tom Demers shares tips for wringing more visitors out of a profitable keyword.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Periodic Table Of SEO Success Factors: 2015 Edition Now Released Three new elements join the table: Vertical Search, Direct Answers & HTTPS. Mobile & Structured Data among factors that get […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps Breakthrough: Search And Navigation Without A Connection Google continues to add features and capabilities that keep its maps that much ahead of the competition. Coming out of I/O yesterday […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Dimensions Tab Now Features Both Ad Group & Campaign Detail Reports Quickly assess settings and performance across campaigns and ad groups. Coming Soon: “Now On Tap,” An Expanded Version Of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why You Should Be Using Google Analytics Smart Lists For Remarketing Are you using Smart Lists in your remarketing efforts? Columnist Rebekah Schelfhout believes you should consider doing so if you’re […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps Lists The White House & Howard University For Racists Terms Where previous Google Maps hacks were arguably playful, this is ugly. Google: We Are Trying To Update The Data […]
Columnist Tom Demers provides a guide to incorporating valuable SEO keywords into compelling content that will get linked to, get shared, and be able to rank for your target terms.
We SEOs can sometimes get a bit overzealous when disavowing links. Columnist Glenn Gabe outlines his process for carefully reviewing your disavow file to ensure that strong domains haven't been added in error.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: IAB: Search Was 50% Of US Digital Ad Spend In 2014, Desktop Still Bigger Than Mobile Search was $24.6 billion of digital ad spend last year. Desktop outpaced mobile search spend […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Web History Adds Download Option & Drops Filter Options Google makes two large updates to Google Web History, you can no longer filter the results but you can now export […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Panda & Penguin Lack Real-Time Updates, Despite Google’s Past Statements Google had given statements that its Panda and Penguin anti-spam fighting filters were running constantly. Now it says there’s still […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google To Launch Search Service To Connect Searchers To Home Service Providers BuzzFeed reports Google will launch a new service to connect searchers with local plumbers, electricians, contractors and other […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook Post Search Is Finally Coming To Android Devices Facebook’s updated search product was launched for iOS, web and mobile web in December. It’s still only available for users of the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Consider Interstitials When Mobile-Friendly-ing Your Site For Google Columnist Mark Munroe explores an element of mobile SEO that may not have occurred to some webmasters. Everything You Need To Know About […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Steady Gains In Paid Search Location Tracking A Win-Win Over the past year, Google has greatly improved its ability to track user locations at ever more granular levels. Columnist Andy […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Click-to-Call Deep Dive: Best Practices from Search Experts – April 16 Webcast Tips for search marketers trying to turn mobile callers into customers. Google’s PAC-Maps Gets April Fools’ Ball Rolling Early, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Moz Open Site Explorer Adds Spam Analysis For Risky Links Popular SEO tool software company, Moz, launched a spam analysis feature within their link analysis toolset. 10 Practical Tips For Using […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Advertisers Reporting Big Google AdWords Quality Score Declines Issue appears to be affecting accounts globally. Google has now announced a fix is rolling out. They Fooled Us All: Why Google May […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What’s The State Of Link Building For SEO In 2015 & Beyond? The rules regarding link building are seemingly always changing, so columnist Jayson DeMers lays out thoughts about what’s safe, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Tests New “Favorites” Feature That Lets Users Bookmark Images Still in beta, the new feature is available only for users signed in to their accounts on a desktop. AdWords Search […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Mobile Multi-Colored Line Separators Now Live Google seems to be rolling out the new mobile interface where they show Googley colored line separators in the mobile search results. Taming The […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: YP Launches New Local Search Marketplace For National Advertisers Once dismissed as the exclusive concern of small businesses, brands and national advertisers are recognizing the importance of location data and local […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study: Google Now Displays Rich Answers For 19.45% Of Queries Rich answers are now displaying for targeted queries at a rate of 19.45% for targeted queries, according to a new study […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Tests “Chat” Button In Local Business Box Google is testing showing a live chat button in the local search box within the web search results for some businesses. No […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Mobile Search Put Publishers’ Content In Carousels Now users can quickly scan topic-based content from single sources on mobile devices. Bing Offers Link To Order Food Online From Your Favorite […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Introduces Rich Medical Content Into Knowledge Graph Users will soon see deeper health information for more than 400 conditions. 5 Trends That Will Transform Your Agency Pitch- February 12 Webcast […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Gemini Gaining Mobile Search Share, But Not At Google’s Expense, Yet A criticism of the Yahoo Bing partnership is that the two have merely traded market share rather than cut […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Senior VP Of Knowledge, Alan Eustace, To Retire Google loses another senior vice president and world record holder, Alan Eustace. Free Trip To SMX – Win The Biggest Search Geek […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Big Digital Marketing Resolutions For 2016 According to columnist Alistair Dent, it’s too late to plan for this year — so get a head start on planning for the next. 5 […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Maps Shows Super Bowl Spirit With New Venue Map, Streetside & Hi-Res Venue Imagery Recent image updates show University of Phoenix Stadium being prepped for Sunday’s Super Bowl. Quality Content […]