Nearly two-thirds of online publishers saw lower CPMs in early May
Though they're ticking back up, decreased CPMs are still a buying opportunity.
Topic: Smart TV
YouTube Select: YouTube’s new premium advertising program adds connected TV targeting
Brand advertisers will be able to target TV screen viewing for the first time.
SearchCap: Google Ads click share, shopping ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: For retail advertisers, Shopping ads continue to overshadow text adsFeb 12, 2019 by Ginny Marvin Fourth-quarter reports from Marin and Merkle highlight the importance of Shopping ads for merchants’ search advertising […]
SearchCap: Amazon’s record-breaking holiday season, Google My Business updates, more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Amazon had a record-breaking holiday season, here’s how advertisers managed it Jan 22, 2019 by Melissa Reilly The holiday season brought improved Sponsored Brand ad copy approval times but policy enforcement […]
YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan.
For GDN, YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be reported via the API as well.
SearchCap: Google simplifies targeting controls, Google headed back to China & more stories not about Google
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Join SiriusDecisions and Openprise for ‘Key Marketing Ops Capabilities to Boost Revenue’ Aug 2, 2018 by Digital Marketing Depot While many marketing and sales teams have adopted new methodologies like the […]
All the right marketing technology for advanced TV media buying
Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer journey. For creatives, it may be having the team and tools to conceptualize and generate impactful experiences. And for media buyers, it may be the ability to take a single media plan […]
Android TV Shows Knowledge Graph Search Results
Google’s just announced Android TV is a significant improvement over the original Google TV. It doesn’t require a game controller or bulky remote to work (though a game controller can be used for Google Play Games). And you can search for content with your voice. The UI is simple and much more intuitive than Google […]
Google’s Android App Updated With Google Now Improvements
Google has pushed out an update to its search app for Android devices that includes some improvements to Google Now cards among other things. The updates are available to Android 4.1+ users. They include immediate updates to the flight- and sports-related Google Now cards, which previously were updated every 15 minutes. Google says the public […]
YouTube Is The Real “Google TV”
Google TV, the company’s much-hyped “Connected TV” effort that brought together Sony, Logitech and Dish Networks, has failed to deliver on its promise — at least so far. While sales figures haven’t been released the public isn’t biting, it would appear. Google TV (the product) may ultimately join the ranks of Google Wave as an […]
Why You’re Still Waiting For Hulu Plus On Google TV
Nearly three months after Google TV hit the stores, Hulu Plus has yet to come to the service. Is the technical development really taking that much time? No. It seems more like Google and Hulu are still working out a partnership deal. Hulu Works For Samsung TVs Last week’s Consumer Electronics Show got me thinking […]
Report: Logitech Revue Paused, More Trouble In Google TV Land?
Last Friday a report appeared, citing the usual “anonymous sources,” that asserted Logitech asked one of its suppliers to “temporarily suspend shipments of [its Google TV] Revue set-top boxes for the period from December 2010 to January 2011 waiting for Google to complete updates or to launch a new version of its software for Google […]
Programming Your DVR Made Easy: Google TV, Dish & The Logitech Revue
Google TV has taken its share of lumps since it launched in October, but it shines bright in one particular aspect, making it simple for Dish Network subscribers to find shows and program their DVRs. Below, a look at Dish integration, as well as some hands-on with the Logitech Revue version of Google TV.
Google TV: Snatching Failure From The Jaws Of Success?
When I first saw Google TV at the Google developer conference in May I was impressed. Google appeared to have created a powerful new combination of TV and web — and a new market for itself — built on the Android OS. But since that time the company has very publicly stumbled, getting blocked by […]
Roku + Hulu Plus = Pretty Awesome
Last week, the Roku player gained support for Hulu Plus. I’ve been trying out the combo for the past few days, and it’s pretty awesome. It further fulfills the promise of streaming TV content from the internet and back to your TV in the way that Google TV hasn’t.
Boxee Box: My First Day Review & Impressions
As part of my Life With Google TV series, I’ve been looking at other internet-to-TV devices. Previously, I reviewed Roku. Next up? The Boxee Box. If you’re already a fan of the Boxee software service, the device might be worth it. However, it left me underwhelmed. That may improve when Netflix & Hulu Plus support […]
Roku: My First Day Review & Impressions
Until recently, I’d never heard of Roku, a little box that makes it easy to download TV shows and movies through the internet, for viewing on your TV. But as part of my Life With Google TV series, I’m looking at other internet-to-TV devices. Roku is pretty cool, and a no brainer for anyone who […]
Life With Google TV: Watching, But Not Finding, Free Caprica Episodes On The Web
My Life With Google TV series continues. Yesterday’s test: how well could Google TV locate free (and legitimate) episodes of Caprica on the web? Answer: not very well. But once I found them the old fashioned way, Google TV did make it pretty easy to watch them on the “big” screen of my TV, versus […]
Life With Google TV: My First Day Review & Impressions
Google TV has finally arrived, not just for pre-order but as an actual device you can get in a retail store. And so I did, hitting Best Buy yesterday and walking out with a Sony Blu-ray player that is Google TV-capable. Here are my impressions, after my first day — well, first evening — with […]
Playing With YouTube Leanback On Google TV: Nice!
Today at YouTube, I had a chance to play briefly with YouTube Leanback, best described as a way to channel surf YouTube on your regular TV. It was pretty cool. Here’s my quick impressions and a short video of it in action. I tested out Leanback on one of the new Sony televisions that are […]
From Apple To Google TV: A Quick Overview Of Six “Connected TV” Offerings
While many people are focused on the recent launch of Google TV, there are a range of existing alternatives for people who want more than just TV on their TVs — or who may what to “cut the (cable) cord” entirely. The chart below offers a short overview and comparison of the major providers and […]
Google TV Comes With Twitter, Netflix & More
The Internet is buzzing about the latest Google announcement about Google TV. Google shared with us their content partners for Google TV and their new web site for Google TV at google.com/tv. The content partners and providers include Twitter, Netflix, the New York Times and USA Today, VEVO, Pandora and Napster, blip.tv and their very […]
Google: We’ll Put Ads In TV Search Results
A Wall Street Journal article this morning reviews the state of so-called connected TV, which used to be called IPTV. All the big search players have initiatives going. According to the article Google has told ad executives at major agencies that it will put ads in Google TV SERPs: The Internet giant has told ad […]
I Want My GTV: Will Google TV Soar Or Sink?
Notwithstanding the glitches, the demo last week was impressive: the seamless blending of TV and web content, the beautiful UI, the smooth search and browse capabilities. Now, a few days after the heady discussion and CEO briefings at Google’s I/O developer conference, we can reflect a bit on what the outlook might be for this […]
FAQ: What We Know So Far About Google TV
It’s very had to overstate the potential impact of Google TV (GTV) announced today. While there have been numerous efforts to put the internet on TV in the past (including Apple TV), none have really succeed with mainstream consumers. This may be the first Web-TV integration that has that potential.
Why Google TV Might Threaten The iPad
I tweeted that the release of Google TV might let Google leap over the iPad. What? How’s that? Some people tweeted questions back, so I thought I’d expand a bit more. One of the biggest things to me about Google TV is that it will allow people to run Android apps on their televisions. It […]
Live Blogging Google I/O: Day 2 Keynote: Android News & Google TV Announced
It’s Day 2 of Google I/O, Google’s annual developers conference. The morning keynote gets underway at 8:30AM Pacific. What to expect? How about Google TV? An Android Tablet? TechCrunch found evidence that’s what we may be hearing about. We’ll see shortly. My liveblogging begins, below. Those at home can also watch live. I/O sessions are […]
Google TV Platform In Testing, Says New York Times
Following up initial reports that came out last week, the New York Times offers more details today about Google’s plans to gain a stronger foothold in our living rooms via what the paper is calling Google TV. Postscript: See this article, FAQ: What We Know So Far About Google TV, for more information about the […]
Why TV, Traditional News & Yahoo Might Yet Benefit From Social
I’ve just had a rather surreal afternoon, having been asked (at very short notice) to appear on Channel 4 News (the main news show on one of the UK’s 5 terrestrial broadcasters.) I was invited on the program to to discuss Rupert Murdoch’s reported plans to link up with Bing at the same time as […]
Yahoo – But Not Yahoo Search – Headed To TV
Yahoo is making a move onto television screens with the Yahoo Widget Engine (YWE), but its first iteration won’t include a Yahoo search box. The Yahoo widgets are Internet-based applications that can be used on Internet-connected TVs and controlled with the TV’s remote control. Samsung has just introduced a TV that integrates the Yahoo Widget […]
Google & YouTube TVs Powered By Panasonic
Matsushita’s Panasonic, Google To Work On Internet-Ready TVs from SmartMoney reports Panasonic is working with Google to make TVs that display internet content. Matsushita Electric Industrial, the company behind Panasonic, said the TVs will enable users to browse and watch YouTube videos from their TVs. The announcement was made at the Consumer Electronic Show yesterday […]