Upgrade your paid search strategy with Connected TV
Learn how CTV compliments a search strategy and allows search marketers to reach, retarget, and convert high-intent audiences.
Topic: Smart TV
LinkedIn introduces CTV ads for B2B campaigns
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads.
Disney announces Google partnership as it expands ad platform
Marketers using Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX.
Walmart is buying TV maker Vizio to boost ad revenue
The $2.3 billion deal will offer Walmart advertisers more ways to connect with potential customers.
Google TV: What you need to know about CTV buying in Google Ads
New Google TV ad placement in Google Ads unlocks CTV buying. Get an overview of the implications, pros and cons, and optimization strategies.
Microsoft expands enhanced conversions and ad targeting capabilities
Advertisers can employ these new tools to optimize campaigns more effectively, resulting in improved performance and ROI.
Prioritize compliance for marketing success
In this webinar, learn how to set the stage for your new era in campaign excellence.
Could happy advertisers be the key to connected TV success?
As streaming networks and other CTV platforms enhance their advertising technologies, they could kill two user experience problems with one stone.
Cracking the code on accurate attribution for connected TV
The dark ages of TV attribution are over. Today’s marketers shouldn’t settle for less than full transparency from their CTV platforms.
6 Microsoft Audience Ads product updates
The latest product developments aim to help advertisers create more engaging campaigns that serve higher-value audiences.
Microsoft Advertising launches new video ad product
'You can get started in just a few clicks, there are no long onboarding processes, no set-up fees, and it's simple to optimise.'
YouTube pilots longer, less frequent ads on TV app
The platform is also trialling a new ad countdown timer, which is set to replace the 'video will play after ads' message.
YouTube is removing individual ad controls on new videos
The platform will use automation to decide which ad types to serve on new videos.
CTV ad spend hits record-breaking $1 billion in June
Ad intelligence provider Vivvix (Kantar) forecasts continued growth in CTV and other digital platforms like YouTube.
Ad spend up across Google, Meta, Amazon, Walmart in Q2
Fashion brand Temu has taken the industry by storm with its unexpectedly strong performance, creating competition for companies like Walmart.
The omnichannel magic of connected TV
How CTV supercharges existing marketing efforts across the advertising board.
Repetitive ads ‘damage brand reputation and purchase intent’
A new study is warning marketers to ensure they only work with partners who have technology to control ad frequency.
YouTube to offer unskippable 30-second ads on connected TV
YouTube is the most popular streaming service on TV screens in the U.S., with an estimated 150 million unique viewers.
U.S. paid search spend forecast to hit $110 billion in 2023
Within search, retail media networks (RMNs) are a rising star – it is projected to be near $30 billion in spending this year.
Microsoft’s integration with Roku reveals increased engagement across CTV and search
Microsoft estimates that exposure to Roku ads leads to a nearly 18% increase overall in click-through rate on the Audience Network.
Connected TV’s results transcend the TV screen
Why CTV is an important part of any search strategy.
TikTok, Facebook and beyond: Driving ROAS outside of Google and Microsoft
Turning to some of the newer social media and advertising platforms can help brands activate more full-funnel digital strategies.
Google introduces Ads Data Hub for Marketers and Measurement Partners
The cloud-based, privacy-first measurement solution is evolving into two different dedicated platforms.
3 new YouTube streaming, shopping, and audio features
Audio, shopping, and prime positioning during key moments are new ways YouTube is trying to give advertisers more targeting options.
Walmart is expanding their self-service Marketplace platform
Walmart Marketplace sellers, previously on a three-day enrollment process, can now register immediately.
The search marketer’s guide to connected TV: best practices for making the jump
CTV ads are exploding in popularity due to the ease of creation and precise targeting options. Follow these five best practices to make the most of your campaigns.
Google adds additional CTV buying options in Display & Video 360
Google's three new features should help advertisers using CTV reach and measure the right audiences.
Netflix, Microsoft partner for ad supported subscription plan
The partnership was announced today as part of Netflix's strategy to drive revenue and offer a lower-cost streaming tier.
Google releases several Ads Manager updates
The updates cover new features and updates around reporting, network settings, and inventory.
YouTube ads are the breakout star of Google’s Q3 earnings report
While shoppers are returning to physical stores, the company’s also seeing 'strong growth in local shopping queries' at the same time.
Yelp Audiences allows advertisers to reach Yelp users off the platform
Targeting is based on the user’s purchase intent on Yelp and ads do not have to lead back to Yelp’s platform.
Streaming is surging, and so are data collaborations
TransUnion's new partnership with Blockgraph supports precision ad targeting while protecting viewer privacy
Connected TV strategies to capture New Year’s resolution shoppers
The “New Year, New You” shoppers are coming -- here’s what you need to be ready for them on Connected TV.
How to kickstart your channel on Roku and stand out: A comprehensive guide
Read how to start your own Roku channel from scratch: the main methods, pitfalls and promotional techniques.
CTV and B2B: 3 reasons why Connected TV advertising is primed for B2B
Combined with its targeting and measurement capabilities, CTV’s ad experience should make it a go-to for B2B marketers looking to stand out.
5 tips for adding connected TV to your holiday ad strategy
With streaming TV time at record levels, you can’t afford to leave Connected TV ads out of your holiday game plan.
Traditional media suffer as digital ad spend grows in 2020 forecast shows
Paid search and social are the big winners of shifting budgets.
How connected TV measurement proves its performance marketing potential
Proper measurement on CTV not only shows its value over linear TV advertising, it showcases its performance marketing bonafides
COVID is accelerating TV advertising’s transformation into an addressable medium
"They come for the targeting and stay for the attribution," says Simpli.fi's CEO about CTV.
Facebook Ads boycott: What will be the measure of success?
Claiming the advertiser boycott as a success or failure won't likely be clear cut.