H1 tag best practices: Definition, strategy, and examples
Try these H1 best practices to maximize your website's SEO effectiveness. Learn practical tips, get inspiration, and see compelling examples.
Topic: Squarespace
SpyFu guide: How to get the most out of this SEO tool
Master SpyFu with Backlinko's comprehensive guide. Uncover your competitors' strategies, keywords, and ad campaigns with ease.
The five infrastructure gates behind crawl, render, and index
Where do AI systems lose confidence in your content? Discovery, selection, crawling, rendering, and indexing hold the answer.
MOFU keywords: Your secret shortcut for converting prospects into purchases
MOFU keywords bridge awareness and purchase. Learn how to find and use them to educate prospects, build trust, and guide them toward conversion.
Retargeting: How brands stay top of mind after you bounce
Learn what retargeting is, how it works, and why it drives conversions. Explore top strategies, real-world examples, and tools to boost ROI.
How to fix the ‘Server error (5xx)’ error in Google Search Console
Learn how to fix the 'Server error (5xx)' error in GSC by improving content quality, site architecture, and more.
How to make a website for a small business
How to build a website for a small business: 1) Choose a platform, 2) Pick a domain, 3) Design your site
Top 10 PPC news of the year 2024 on Search Engine Land
Third party cookies, new GA4 dimensions, major Google Ads glitch and more. These news updates got the most pageviews on Search Engine Land in 2024.
Google Business Profile websites are now redirected to Google Maps
Eventually these redirects will go away and the website URLs will lead users to a dead end.
Who won: Measuring the most effective Super Bowl 2024 Ads
Learn the top Super Bowl ads according to metrics like emotional impact, brand awareness, and engaged-view conversions.
Google revamps SEO Starter Guide to focus on a starter audience
The Google SEO starter guide also has been significantly cut down and shortened. Here's what's changed and why.
Google is shutting down websites made with Business Profiles
Businesses wanting to maintain their online presence will need to rebuild their sites using an alternative platform.
YouTube year in review: The top 10 ads of 2022
YouTube has been a major player in marketing for a while, and this year was no exception.
Changing URLs for SEO reasons: When is it OK?
Google’s John Mueller warns not to change URLs for SEO reasons. Is he right? It depends, of course. Here are some exceptions.
The cost of ignoring website accessibility
Non-compliant sites are vulnerable to lawsuits, but SEOs can help protect them by advocating for accessibility, which can serve both differently-abled audiences as well as your business goals.
Video and vertical-based product ads pilots arrive on Microsoft Audience Network
Disclaimers in ads, third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected product offers were also among Microsoft Advertising’s September announcements.
Analysis of SMB site builders finds connection between vendor and rankings
WP Engine, Squarespace perform well, market-leader Wix does not.
Apple News, Google News, Google Newsstand: What marketers need to know
What they are, how they work and how to optimize for Google News and Apple News.
Ask an SMXpert – Significant changes to local search
Looking for a way to maximize local ads or geotargeting? SMXperts Dana DiTomaso, David Mihm and Andy Taylor share valuable tips and advanced tactics to help you succeed in local search.
SearchCap: AdWords interface changing, manual penalties & link building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Old AdWords interface will be phased out by year-endMay 7, 2018 by Ginny Marvin Google will notify advertisers ahead of the final switch to the new AdWords experience. Link building is […]
Google has explained how you can remove your AMP content from Google search
Not that Google wants you to take these steps, but if you really wanted to drop supporting AMP on your site, here is how to do that.
SearchCap: Google AdWords shopping ads, HERE & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Feed your search marketing obsession at SMX AdvancedApr 6, 2016 by Search Engine Land For 10 years, search marketers have purchased every ticket available for SMX Advanced. Don’t miss your only […]
SearchCap: Google AMP, knowledge graph & auto ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds share feature to Knowledge Graph panelMar 30, 2016 by Barry Schwartz Google now lets you share a Knowledge Graph panel on social via Facebook, Twitter, Google+ and more. Google […]
SearchCap: The Day In Search, July 25, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Yandex Q2 2013 Revenue Up 35% From This Time Last Year Russian search engine giant Yandex released its Q2 2013 financial results today, reporting revenues at RUR 9.2 billion or $281.2 […]