Topic: The Guardian

Google Named Top Global Brand — Again

Millward Brown, a unit of mega ad agency WPP, has named Google the world’s top brand in its annual “Top 100 Most Powerful Brands” survey (report available here). The Guardian UK also covers the study. Millward Brown calculates the ranking based on corporate earnings, consumer survey data, projected future growth, and a host of subjective […]

Google Tests More TV Ads With AdWords Integration

Google Integrates TV Ads Into Adwords Platform by Pinny Cohen shows screen captures of AdWords reports with TV ad integration. Pinny said that Google sent out more invitations for AdWords advertisers to test out TV ads within the Google AdWords system. The features you get with Google TV ads include:

PPC

A Bad Month For SEO’s Reputation

We seem to be going through another wave of "SEOs are scumbags" incidents, and I find myself with little energy to push back against them with yet another defense of the industry. It’s not that SEO doesn’t deserve better treatment. It’s just that I feel anything I could say, I’ve said before — as have […]

SEO

Yahoo Seeks To Boost Europe Operation With New Hire

According to the Guardian, Yahoo has named former BlackBerry and Orange executive Kristof Fahy to be vice president of marketing for Europe. Fahy is a seasoned executive facing a challenging time for Yahoo, which has properties across Europe that are performing in an uneven fashion. The article goes on to say, “poorly performing parts of […]

Google’s PageRank Update Goes After Paid Links?

Seems like there is a PageRank update taking place now that seems to be impacting sites that sell links. Can’t say that we were not warned about this. Danny Sullivan wrote Official: Selling Paid Links Can Hurt Your PageRank Or Rankings On Google over two weeks ago, and now it appears many sites are getting […]

Another ‘Google is Big Brother’ Story

Here comes another story from The Guardian: “Google as friend or Big Brother.” It really doesn’t lead anywhere except to raise all the familiar questions and speculation: “Google acts as its own policeman, prosecutor, judge, jury, and executioner, and you have no right of appeal. The best you can do is suck up to Google […]

Google Endings Commission Payments In Europe, Middle East & Africa

Back in September 2005, Google announced an end to commission payments to agencies in Europe, the Middle East and Africa, replaced by "Best Practice Funding." That was to me simply still paying commissions, only under a different name and a more standardized pan-European rate. Now even Best Practice Funding is going away. Google to end […]