Perplexity expands publisher ad revenue sharing program
Perplexity's expansion includes some major news outlets, though concerns over content use and transparency remain.
Topic: The New York Times
Why is this ranking on Google?
Learn why keywords aren't everything and how user behavior, machine learning, intent and more shape modern SEO.
Google’s Top stories looks broken: Are news publishers to blame?
International publishers are overtaking local news brands in Google's Top stories, raising questions about search relevance.
Google Search resolves indexing bug that lasted several hours
The issue affected indexing in Google Search and impacted new content published across both large and small publishers.
Google’s documentation leak: 12 big takeaways for link builders and digital PRs
Links still matter – and relevancy matters a lot. Here are even more learnings that could change how you approach link building or digital PR.
Meta will sunset CrowdTangle in August
Advertisers and publishers will need to seek alternative platforms as CrowdTangle will no longer be available after August 14.
Report: Reddit signs AI content licensing deal with Google
Reddit's Google Search visibility has exploded in recent months. Now the companies have struck a content licensing deal. Coincidence?
Generative AI to create content: To use or not to use it?
Explore the ethical concerns, SEO considerations, and the role of human oversight in using AI for content generation.
404 pages: Best practices and examples from 50+ brands
Check out real-world examples and FAQs to help you create useful 404 pages that align with UX best practices.
TikTok is restricting hashtags in Creative Center
The functionality of some hashtag links has been disabled, potentially affecting the precision of trend popularity measurements.
SEO year in review 2023: The year of generative AI
It was one of the biggest years of change in search and SEO history. A recap of Google SGE, ranking revelations, Bing Chat and more.
Google Search is investigating reports of delayed indexing issues
Google said it is "working on identifying the root cause" that is affecting a "small number of sites."
How Google Search and ranking works, according to Google’s Pandu Nayak
Learn how indexing, algorithms, deep learning systems, human raters, click and query data, and more shape Google's Search results.
LinkedIn rolls out performance measurement and Document Ads enhancements
The upgrades have helped some marketers increase CTR and attributed conversions while lowering cost per action.
X’s key advertisers aren’t pausing campaigns – they’re walking away
Experts predict that the Elon Musk-owned platform will lose as much as $75 million in ad revenue by the end of the year.
Number of websites blocking Google-Extended jump 180%
The New York Times, Yelp and 22 Condé Nast properties are among those who have chosen to block Google-Extended so far.
How to ‘un-ruin’ the internet: The ultimate guide for SEOs
Amid unfair industry blame for the failings of the modern web, we aim to challenge stereotypes and spotlight real individuals in SEO.
Report: Generative AI violates copyright law, rights of news publishers
News publishers are concerned that AI answers will replace Search traffic, leading to less revenue, lost jobs and other damages.
How SEOs can successfully collaborate with web developers
Find out how an agile mindset, proactive communication and shared learning can transform your working relationship with developers.
Google Ads turns 23: A look back at the biggest changes and advances in search
A lot has happened this year, from new ad products and the retirement of attribution models to ads on SGE and the antitrust trial.
Unlocking business success with the power of data management
Dun & Bradstreet's SVP, commercial operations, explains why simplification is vital to attaining winning business outcomes.
White hat link building strategies that work in 2023
Discover how quality links can elevate a website's credibility and boost rankings with no shortcuts – just straightforward strategies
Data-driven success lies within the power of simplicity
Dun & Bradstreet's SVP, commercial operations, explains why simplification is vital to attaining winning business outcomes.
Meta may remove ads on Facebook and Instagram for subscribers in Europe
The company is exploring ad-free versions of its apps in response to the EU's impending Digital Services Act.
Data and AI ignite real-time customer conversations and tangible business results
Dun & Bradstreet's SVP of sales and marketing reveals why data is the key to innovation and success.
Dozens of big brands have blocked GPTBot, OpenAI’s new web crawler
At least 15% of the top 100 websites and 7% of the top 1,000 websites are blocking GPTBot, a new analysis finds.
X referral traffic falls for publishers like BuzzFeed, Reuters, CNN
X, formerly known as a reliable traffic source, has sent less traffic to large and small publishers over the past five years.
Improving or removing content for SEO: How to do it the right way
Here's a step-by-step process for determining whether you should improve or remove older content – and how to do it.
Let data be the biggest driver behind your advertising strategy
Dun & Bradstreet's SVP of digital audiences discusses why B2B and B2C buying behaviors have changed and why accurate data is the key to staying ahead.
New York Times: Don’t use our content to train AI systems
Many large language models are trained using website content without permission – and some brands are demanding compensation.
The future of CX depends on innovative generative AI and data insights
Dun & Bradstreet's CMO discusses the elements that make up the best possible customer experience.
Twitter’s U.S. ad revenue drops 59%
Major advertisers have abandoned or reduced their spending on the platform. Can new Twitter CEO Linda Yaccarino turn things around?
Where is the buyer’s journey headed?
Learn how intelligence informs sellers through the ever-changing buyer journey on The MarTech.org Podcast.
Google Search to become more “visual, snackable, personal, and human”
With Google I/O around the corner, we are all expecting big news from Google on how Google Search will change - here are some reported leaks on that news.
Search the 15.7 million websites in Google’s C4 dataset
Now you can find out whether data from your website helped train large language models that help power Google Bard.
Google planning new search engine while working on new search features under Project Magi
Project Magi will help searchers complete transactions while incorporating search ads on the page.
Microsoft’s vision for a prosperous content ecosystem in a generative AI world
Microsoft may share revenue and provide enhanced links to participants in its Start program.
Conversational AI ‘absolutely’ coming to Google Search, says CEO Sundar Pichai
Chatbots don't pose a threat to Google’s search business – they offer an even bigger 'opportunity space,' according to Pichai.
Who’s verified? Who’s not? Who knows, it’s Twitter
Several search marketers and brands will soon lose their verified account status on Twitter unless they pay for Twitter Blue.
Google updates Bard to improve math, logic responses
Google said Bard can better understand and respond to prompts for multi-step word and math problems. Coding is coming soon.