35 up-to-date ecommerce statistics
To help you learn about the dynamic landscape of online shopping, we’ve curated a list of recent ecommerce statistics to know.
Topic: United States Census Bureau
How persuasive content taps into human psychology
TikTok Shop creators understand the psychology that drives action. Here’s how to apply the same persuasion principles to written content.
March 2026 Google core update more volatile than December — here’s what changed
Nearly 80% of top results shifted as Google’s latest update hit aggregators and boosted brands, official sites, and data-rich sources.
87% read AI search summaries, 84% shop with AI: Survey
Americans are turning to AI for search and shopping – using summaries for answers, fact-checking links, and making purchase decisions.
SEO personas for AI search: How to go beyond static profiles
Static personas are obsolete. Build data-rich profiles that help your content surface in AI-driven search.
2023 Salary & Career guide: How much search marketers make
Learn the average search marketing salary ranges, plus what most impacts compensation (and what doesn't) in this Search Engine Land survey.
You can report indexing issues directly to Google now; Plus, in-person events back in 2022; Thursday’s daily brief
Google updates in-SERP travel planning tools as well
Holiday 2020 is do or die for many SMBs
Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021.
E-commerce explodes: 45% growth in Q2
While many retailers flounder, some omnichannel merchants are killing it online.
Use Holiday Search Data To Prep Your SEM Campaigns For The Upcoming Season
What are people searching for and when are people searching on Thanksgiving, Black Friday, and Cyber Monday?
SearchCap: The Day In Search, July 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases Google has quietly updated the link schemes document under their Webmaster guidelines to add large-scale guest posting, […]
Google “Opens The Kimono” On How It Builds Maps
The Atlantic published an article about what Google calls “Ground Truth,” its allegedly top-secret map-development process. As the name implies, the idea is to create digital maps that more accurately reflect the ground truth of the real world vs competitors’ offerings. The trigger for the article is undoubtedly Google’s desire to expose the complexity, layers […]
Today on Google+: Changes Promised This Week, Gmail Integration Promised & Cartoons!
Below is today’s top news relating to Google+, as reported on Search Engine Land and from other places across the web. Problems & Changes Changes Are Coming To Google+ – From ComputerWorld, a report that the many Google+ criticisms are making their way to top Google execs, and that changes will be rolled out this week. […]
With ‘Millions’ Of Users & Growing, Google+ Set To Power All Google Products
With the Google+ user base already in the millions and growing, Google is planning heavy investments in it and will eventually use Plus as the infrastructure behind all of the company’s products. Speaking to reporters this week in Idaho, Executive Chairman Eric Schmidt said Google is pleased with the early response to Plus and is […]
Google Adding Local Product Data To Place Pages
Since early 2006 I’ve been writing about the “offline future of online shopping.” And since that time a collection of startups has been working, mostly under the radar, to bring real-time local product inventory data to the internet. In November of 2010 Google joined that effort with local product search. Now when you do a […]
U.S. Census Findings Count For Local Search Marketers
Talk of the 2010 U.S. Census is heating up on the web – as local information starts to trickle out – with discussion about what national and local census figures mean for everything from politics to the Superbowl. For local search companies and marketers, the U.S. Census delivers valuable information that helps us understand who […]
Google Making Location More Obvious, Prominent
I’m not seeing it exactly but Google has said the company is making location more “transparent” or more obvious to users so that they can control it and, presumably, offer better location information to Google for an improved overall experience. From the Google Public Policy Blog: Today we’re moving your location setting to the left-hand […]
Sunrise, Florida, Reemerges From Google Maps’ Bermuda Triangle
The city of Sunrise, Florida, is back on the map. On Google Maps. It mysteriously vanished more than a month ago, making it impossible to find anything in Sunrise via a Google search. Some local businesses have reported significant declines in online sales. The city’s mayor, after contacting Google and failing to get a call […]
Could CafeMom Become Yahoo’s Long Sought Social Network?
AllThingsD is reporting that Yahoo is negotiating with mom-oriented social network CafeMom for a potential $100 million acquisition — the price Yahoo recently paid for Associated Content. Yahoo has of course tried to buy other companies unsuccessfully in the past (most recently Foursquare, according to rumor) so it’s not clear it will happen. But this […]
Google Adds Public Data Search Tool To Labs
Google has announced a new tool called Google Public Data Explorer that’s now available in Google Labs. The tool is a follow-up of sorts to last year’s announcement that a limited amount of public data would be used in response to certain Google.com search results. The Data Explorer tool includes data from the original three […]
Yahoo Launches Mobile Site En Español
Yahoo has smartly launched a Spanish Language version of its mobile homepage. The company cites Census data that reflect a population of 46 million Hispanic people in the US. Yahoo also cited comScore data that show tremendous mobile internet growth among Hispanics, which is “outpacing that of all other groups, with 88% of Hispanics consuming […]
Report: Most People Don’t Want Online Tracking Even If It Means Relevant Ads Or Savings
Get ready marketers: a credible new report with sweeping implications from the University of Pennsylvania and UC Berkeley is likely to be the nail in the coffin of self regulation of online advertising. Specifically I’m talking about behavioral targeting, which largely concerns online display advertising but does marginally touch search at Yahoo and Google. The […]
Google Launches Public Data Search & Charts During Wolfram Alpha Demo
During the Wolfram Alpha demonstration today, the Google Blog announced the launch of their own structured data search feature that allows you to find and compare public data. Searches such as [unemployment rate new york] will now bring up a quick answer that looks like this: Clicking on the result will take you to a […]
5 (More) Search Tools You May Not Know … But Should
How would you like to track hot news geographically? Or see where social conversations are happening on a map? Maybe you’d like to find businesses that are open 24 hours a day, or research keywords on a state-by-state basis. If so, read on for a look at five search tools you may not know about, […]
Small Businesses Struggle With Search Marketing
Microsoft just released results of a survey of 400 small businesses (SMBs) that shows they continue to struggle with search marketing (how to think about it, how to do it). This is consistent with what I and others have observed about the majority of SMBs, even those with websites.
Top Causes Of Errors In Online Mapping Systems
Two years ago, my brother was getting married, and he had asked me to help design his invitations and the maps showing how to get from the church to the restaurant where we were holding the rehearsal dinner. I used to be a professional cartographer, so making a map was not a problem, particularly since […]
Online Moms: Where Local, Social, And Vertical Worlds Collide
Not long ago I had an appliance repair person to my house in the San Francisco Bay Area to fix my clothes dryer and, while he was at it, my dishwasher, which was stopping in the middle of cycles. I had used the Internet to find his company; however, he didn’t once ask me how […]
Local Search Is About Products Too, Not Just Restaurants And Plumbers
Often when people discuss local search they’re referring to finding restaurants or plumbers. But the concept of “local search” should include goods and product purchases as well. Whenever I discuss products and retail as part of the definition of local search people are often a little skeptical. Yet again and again studies show that consumers […]
Telecom Pundit Predicts FTC Blockage of Google-DoubleClick Deal
Microsoft’s acquisition of aQuantive was recently approved by the US Federal Trade Commission (FTC) and Yahoo completed its acquisition of ad exchange Right Media after a green light from the FTC. That just leaves Google-DoubleClick as the last major acquisition on the regulatory table. Now a telecom consultant, Scott Cleland, president of Precusor LLC, has […]
Local Data: Not Sexy Just Critical
A few weeks ago Steven Aldrich, a VP of strategy for small business software (and now marketing) company Intuit, delivered a speech in which he presented an amazing statistic. According to Aldrich, roughly 6 million businesses are started annually in the U.S. but another approximately 5.6 million go under. Think about it. From the point […]
What’s So Different About Being Small?
Let’s get this out of the way right now: Hands-on SEO and SEM for small businesses is no different than it is for large corporations. Small businesses need to develop great content around targeted keywords and get quality inbound links… just as any other business does. On the PPC front, small businesses need to write […]