The need for (mobile) speed: Small improvements have a big conversion impact
A 0.1 second site speed boost increased retail AOV by almost 10%, Deloitte study finds.
Topic: User experience
Web Vitals come to Google’s Test My Site tool
The tool gives mobile speed and user experience recommendations.
SEOs and developers: Why they’re better together [Video]
Google’s Martin Splitt discusses his mission to provide both sides with the knowledge and vocabulary necessary to close the gap.
The Google Page Experience Update: User experience to become a Google ranking factor
Core Web Vitals metrics will start to impact rankings in 2021. Here is what you need to know.
To beat Amazon, Google needs to be more than the ‘Bing of e-commerce’
The elements are there, now all Google needs is near flawless execution.
Chapter 7: User context signals & search engine rankings
Search results for a given query can vary from user to user. It’s not that everyone sees completely different results. Instead, everyone sees many of the same “generic” listings. But there will also be some listings appearing because of where someone is, who they know or how they surf the web. Search engines also try […]
Video: Eric Wu on how SEOs can talk to developers and going beyond content and links
Oh, and Eric may be the reason for Google building out the Panda algorithm.
Know your site. That’s how you stay ahead of algorithm updates
RankRanger’s Mordy Oberstein discusses a common trait among sites that lose after an algorithm update and ways to strengthen your site’s identity.
How to recognize a lost cause in SEO projects and request for proposals (RFPs)
Without giving away specific details in a proposal, here are some key indicators to assess if a client's team will actually support your recommendations.
Screaming Frog releases SEO Spider version 12.0
The update adds PageSpeed Insights API integration and auto-saves.
Yelp adds new personalization features in bid to regain local momentum from Google
The new capabilities are the beginning of 'major product changes' according to the company.
Bing showing a streamlined recipe carousel in search results
Users can still filter rich results according to time and nutrition.
UX, Content and other secrets to Overstock’s SEO turnaround
How Overstock weathered some really bad times in SEO and came out ahead in the long run.
Leaning into SEO as Google shifts from search engine to portal
How to prepare your company for Google's new customer journey for search.
Yoast SEO 11.4 adds FAQ structured data, UX improvements
The new FAQ structured data only works with the WordPress block editor.
A new customer experience, how AI is changing marketing
Armed with data and insights, Watson Marketing empowers marketers to know their customers better than ever and help drive loyalty.
Is link building dead? Depends on who you talk to
Some SEOs argue any form of proactive link building is a waste of time. Some say it should be apart of any SEO strategy. So which is it?
Voice gaining on mobile browser as top choice for smartphone-based search
Since 2018, voice has become more users' first choice for mobile search.
Google revamps Test My Site mobile site speed tool
See how your site stacks up against competitors, get recommendations for improvement.
Will Google Home Hub ever become a useful local search tool?
Just a few modest improvements would make Home and Home Hub more effective for local search.
Google launches portal to help developers build modern web sites
A new Google tool at web.dev measures your site's performance as well as its compliance with standards for progressive web apps, best practices, accessibility and SEO.
The new and AI-improved Google News now available for iPhone and iPad
Google News redesign in more than 120 countries on the web, Android and iOS.
Google working to integrate AMP benefits into future open web standards
Standardization will allow sites to implement, and benefit from, AMP features without adopting the framework.
RIP A/B Testing
Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B Testing process, which has finally succumbed to the inefficiencies that have plagued its process. What was A/B? How many of us truly knew what A/B Testing was? Allow me to briefly introduce the […]
Who wins? Google & Bing’s ‘Super Bowl ad’ search results are quite different
Searches for 'Super Bowl ads' will surge ahead of Sunday's kickoff. Here's what the engines are serving up.
SearchCap: Featured snippets, SEO consistency & user experience
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why consistent marketing can pay big results for small industrial manufacturersNov 20, 2017 by Dianna Huff Sometimes the key to success in SEO and online marketing is just being consistent. In […]
Google will require AMP and canonical pages to match as of February 1, 2018
Though AMP isn't a ranking signal, non-compliant pages won't appear in Top Stories or other AMP-specific slots in search results.
Google hates obnoxious pop-up ads: Here’s why you need to look at the ads on your site
Next year, the search giant will roll out a Chrome browser version with built-in blocking of annoying and intrusive ads. Columnist Sherry Bonelli explains why and provides tips for getting your site ready.
Google rolls out previously announced ‘Landing Pages’ mobile assessment tool
Tab in new AdWords experience enables marketers to determine which individual URLs need to be fixed for mobile.
970×250 – Billboard
The 970×250 is an ad unit that has dimensions of 970 pixels wide by 250 pixels tall. 970×250 ads are also known as a Billboard. It is usually used as a type of Pushdown ad. Despite being designated a Rising Star in 2011, the 970×250 ad is pretty rare across the internet. Larger sites often […]
SearchCap: Bing Ads Editor update, Bing Ads voice metrics & Danny Sullivan changes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Danny Sullivan: My new role as advisor for Third Door MediaJun 26, 2017 by Danny Sullivan Search Engine Land continues on strong, with an outstanding team in place. Bing Ads Editor […]
Online Advertising Glossary
Welcome to our Online Advertising Glossary. Use it to cut through the jargon (and keep ahead of the competition).
SearchCap: Bing Ads standard text ads, canonical tags & relevancy
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Relevance vs. authority: Which link has more value? (Part 2)May 11, 2017 by Andrew Dennis In part two of his three-part series on authority versus relevance in link building, columnist Andrew […]
SMX West: Solving SEO Issues in Google’s Post-Update World
Now that Google no longer regularly announced algorithm updates, it can be hard to tell when your site's been hit by one. Luckily, there are steps you can take to determine if you've been hit. Contributor Mark Traphagen sums up a session from SMX West on this topic.
The impact (and lack thereof) of Google’s mobile popup algorithm
Back in August 2016, Google warned that it would be releasing an algorithm to crack down on interstitials on mobile pages. Now that the update has been live for a month, columnist Glenn Gabe shares his findings on the impact.
Survey: 60 percent of voice users want more answers and fewer search results
Making calls, searching, texting and map lookups were the most common use cases for voice.
The death of mobile pop-ups and what you can do instead
Over the past couple of years, Google has shown a strong focus on user experience on mobile devices. They have developed their algorithms to address customer experience and usability and to encourage organizations to meet certain standards. For instance, Mobilegeddon looked not only at the responsiveness of a mobile site, but how truly mobile-friendly a […]
Why Google’s quality updates should be on your algorithmic radar [Part 2]: The connection to low-quality user experience
In the second installment of his two-part series on Google's quality updates (aka Phantom updates), columnist Glenn Gabe explains the connection between user experience and organic search performance.
Google: AMP will override app deep links for the foreseeable future
Even if your user downloads your app, which has app indexing deployed, Google will show them the AMP page over your app page.
Sustainable competitive advantages in digital marketing
Columnist Eric Enge explains how investing in long-term marketing initiatives can give you a huge advantage over your competition.