Digital PR examples: 13 powerful campaigns and strategies that work
Building brand authority can be just as important as backlinks for SEO. Here are 13 effective ways to use digital PR to gain visibility, rankings, and traffic.
Topic: Wendy's
Meta rolls out ads globally on Threads feed
Advertisers will be able to reach the 300 million monthly active Thread users with Meta's targeting capabilities.
Google search trends every restaurant needs to know in 2025
From YouTube Shorts to AI-driven search trends, Google’s latest insights show what’s next for restaurant marketing.
SEO beyond Google: Building your brand on Reddit, Quora, TikTok and more
Essential insights to diversify your brand’s online presence, expand your reach and engage with audiences on key platforms.
404 pages: Best practices and examples from 50+ brands
Check out real-world examples and FAQs to help you create useful 404 pages that align with UX best practices.
Threads FAQ: Everything marketers need to know
Threads has attracted a huge user base and is proving to be a serious Twitter alternative. Get up to speed in this explainer.
Facebook introduces Collaborative Ads for local delivery
Brands can use Collaborative Ads to reach high-intent shoppers while driving traffic and sales to their retail partners site, app or store.
Twitter tests 3 new ad formats
Select brands now have access to Interactive Text, Product Explorer, and Collection ads on Twitter. Here's what they look like.
How businesses of all sizes can embrace social media
It’s time to pivot from traditional to social media marketing.
More Google Ads changes and SERP fluctuations; Thursday’s daily brief
Plus, hop on Twitter trends
Study: Brands are failing voice search optimization in 3 key areas
Brands had limited or non-existent review-response strategies, failed to optimize for unbranded keywords and didn't do enough local-social posting.
Google expands offline attribution and launches in-store sales measurement
Google is beefing up offline analytics with more store visitation and sales data.
SearchCap: Google ranking study, mobile image search features & link authority
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study: Top-ranking page in Google ranks for a thousand other queries, tooMay 9, 2017 by Barry Schwartz Should you optimize a single page for one keyword phrase? This study might say […]
SearchCap: Wikipedia Traffic Study, Converting SEO Non-believers & Google’s Autumn Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: “Baidu Windows 10 Express” Deal Makes Baidu The Search Default For Windows In China Sep 23, 2015 by Danny Sullivan Deal will see special promotion of Windows when people search for […]
SearchCap: Bing Courses & Books, Google International Targeting & Right To Be Forgotten
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Adds Khan Academy Courses & Book Finding Results Bing has added two new search features for the school break season. (1) The ability to search for free online courses offered […]