Google says it has now tracked 4 billion store visits from ads
The company says thousands more advertisers will gain access to store visits data as a result of improved measurement techniques and machine learning-powered modeling.
Topic: Wi-Fi
SearchCap: AdWords ad label, Google site search & local guidelines
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google’s green outlined ‘Ad’ label replacing solid green versionFeb 22, 2017 by Ginny Marvin The new label for search text ads is now rolling out globally. Updated Google My Business […]
Want to become a high-impact digital marketer?
SMX West pre-conference workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, March 20, and are conveniently located at the San Jose Convention Center. 2017 brings a revamped lineup and fresh takeaways. Keep reading for workshop previews! Each workshop provides: a full day […]
Act now: Save $300 on SMX West until this Saturday!
Your search for SEM and SEO tactics stops here. Join thousands of marketers at the premier search marketing conference on the West Coast – Search Engine Land’s SMX West: March 21-23, 2017 in San Jose, CA. Register today for an All Access Pass and pay the “super early bird” rate of $1,695 — that’s a […]
Share your obsession with SEO & SEM as a team & score BIG at SMX West
Do you manage the search marketing team at your company or agency? Sister site Search Engine Land’s SMX West is the ultimate team-building experience. Members will get must-know SEO, SEM, mobile and conversion optimization tactics at more than 50 sessions and from 100 expert presenters. Not only will you and your team be learning, you’ll […]
Registration for MarTech San Francisco is open!
MarTech San Francisco is back and better than before, with twice the number of sessions, speakers and exhibitors! With 2017 promising to deliver even more change and innovation, you don’t want to miss out on this opportunity to learn firsthand how digital business pioneers have navigated their own digital transformation. If you’re passionate about how […]
MarTech Europe is just 2 weeks away. Don’t miss out!
As marketers, we all strive to create the ultimate customer experience. And in two weeks, experts are gathering at MarTech Europe in London to share insights into how they’ve aligned their organizations’ technology, marketing and management to serve evolving customer needs. The agenda is packed with more than 20 case studies, keynotes and fireside chats, […]
See the complete agenda for MarTech Europe
Technology-powered marketing, or “modern” marketing, is reshaping organisations’ processes and operations, managerial hierarchies, and enabling us to reinvent the customer journey. Large enterprise websites typically have 75 technologies in their martech stacks, according to a recent study. What’s stunning is that when asked, most marketers believe they are only using 2-3 technologies. Helping you manage […]
Two weeks to SMX East – Register now!
In two weeks, SEOs and SEMs will gather at largest search marketing conference on the East Coast: SMX East. SMX East will be held in New York City, September 27-29. Don’t miss your chance to get the latest SEO and SEM tactics and connect with other search marketers. Here’s what you’ll get: Tactics you can […]
Google iOS app gets better listening skills for voice searches & newly added features
Hotel search results will now show expanded information around hotel amenities, and gas station searches will include gas prices.
Marketing. Tech. Management. See the MarTech Europe agenda.
Personalization. Predictive technologies. Experimenting at scale. Get the customer experience right and reap great rewards. Botch the implementation by ignoring the organizational/people issues, and you’ll miss the window of advantage marketing technologies provide. Don’t miss the window. Attend MarTech Europe, 1–2 November in London. The MarTech agenda features case studies from brands and agencies innovating […]
SearchCap: Verizon buys Yahoo, Google Maps wifi mode, Google AdWords features
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: After buying Yahoo for nearly $5 billion, Verizon is now in the search businessJul 25, 2016 by Greg Sterling With the acquisition, Verizon now has advertising deals with both Google and […]
Google Maps for Android to add “WiFi-only” mode
Google Maps now lets you restrict your Android app to go into "Wi-Fi only" mode.
SearchCap: Google AdWords call conversions, links study & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Soon, import call conversion data into AdWords for better attribution & optimizationJul 20, 2016 by Ginny Marvin Tracking call conversions will no longer be limited to measuring call length. New Google […]
7 great reasons to attend SMX Advanced in 3 weeks
Search Engine Land’s SMX Advanced is just three weeks away. Don’t miss your only opportunity to attend this year! Fewer than 100 tickets are remaining. Register now! Here are 7 reasons you should attend: 7. Obsessed with SEO and SEM. Take a deep dive into local search, SEO, advanced AdWords, international search or in-house SEO […]
Google “Send To Your Phone” Comes To Local Knowledge Graph Search Box
Now, you can use the "Send to your phone" feature directly in the Google web search results, not just in the Google map search results.
Google App Streaming Now Live For Many Apps Via Try Now Button
Google App Streaming is now live in the Android Google App search results. You can preview apps directly from the search results before downloading them.
MarTech Rates Increase Saturday. Save $350 — Register Now!
Join innovators and main street brands pioneering marketing technology at MarTech: The Marketing Tech Conference. Save $350 on your ticket by registering this week! Attend for: Sessions, panels and keynotes featuring senior-level marketers who are driving the organizational changes necessary for their companies to thrive in this age of technology-powered marketing. See the agenda. Presenters […]
Where’s Santa Claus? Your 2015 Guide To NORAD Tracks Santa & Google’s Santa Tracker
Santa Claus is coming to town! Here's how to keep track of his approach via the web, smartphone, or even by making a voice call.
SearchCap: Google Update, Santa Tracking & Yahoo Top Searches
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Evidence Of An Unconfirmed Google Update Happening On November 19 Dec 2, 2015 by Barry Schwartz While Google did not confirm an update on November 19, there sure is plenty of […]
Calling All Marketers, Developers & Growth Hackers — Send Your Team To MarTech!
Shared knowledge, experiences, vocabulary and vision: All foundational elements for building successful teams and maximizing your marketing technology investments. MarTech: The Marketing Technology Conference is the experience that will get everyone on the same page: marketers, technologists and those fluent in both disciplines. Send your team to MarTech for: Case studies from leading brands who’ve […]
Google’s Year Of Change Hits Mobile Retail
How have recent changes in Google's mobile SERP display impacted traffic, and what can you do about it? Contributor Jonathan Hunt lays it out.
Google Expands App Indexing To Find & Stream App-Only Content
Google is now experimenting with nine Android apps to surface their app only content in the mobile search results. This is a huge step for apps and Google search.
SearchCap: Google News Apps, Android Marshmallow & Doodle For Hedy Lamarr
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 Things To Know Before Using Facebook For Local Search, And 6 Reasons FB Search Can DominateNov 9, 2015 by Wesley Young Now that Facebook’s Universal Search includes public posts, columnist […]
Hedy Lamarr Google Doodle Honors Hollywood Star Who Invented “Frequency Hopping” Technology
Known as the most beautiful woman in the world, Lamarr created the technology that laid the groundwork for Bluetooth, GPS and WiFi.
Six Key Themes From “Meet The Search Engines” At SMX East
Contributor Eric Enge recaps a discussion with Gary Illyes (Google) and Duane Forrester (Bing) about the current and future state of search engines.
Apple Public Transit To Go Live With iOS 9, Also Making Indoor Mapping Push
As has been reported several times previously, Apple is getting ready to launch public transit data with iOS 9 according to sources that spoke with 9to5 Mac. It was originally supposed to launch in iOS 8 but apparently was pulled at the last minute. The transit data will apparently include bus, subway and train schedule […]
GM Turning Its Cars Into Rolling (Local) Search Engines
Company hopes that 4G LTE will attract and retain OnStar subscribers.
From Novelty To Foundational Product: The Evolution Of Google Maps
Until Android came along Google’s most important product after search undoubtedly was Google Maps. I know it sounds heretical to say this but in some ways Maps is more strategic to Google than search today. That’s because Google Maps bridge the physical and digital worlds and because Maps are more “useful” to mobile users than […]
SearchCap: Search Market Share Report, Google Keyword Planner Adds Conversion Estimates & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Down Slightly, Bing-Yahoo Up In October comScore Search Report Google saw its share of the US search market drop slightly in October, while both Bing and Yahoo saw corresponding gains. […]
Aruba Networks Enables “Blue-Dot” Indoor Navigation With Beacons
WiFi provider Aruba Networks used to offer retailers and others “blue-dot” indoor navigation using WiFi triangulation. However Apple’s recent decision in iOS 8 to randomize the iPhone’s MAC address changed all that — and may have effectively killed WiFi as an indoor location technology. Beyond this, WiFi is expensive and requires significant IT involvement. Beacons […]
Up Close @ SMX: Making Mobile SEO Perform For You – Design, Approach & Speed
Mobile SEO differs from desktop and its importance its growing rapidly.
Supreme Court Rules Street View “Wiretapping” Class Action Can Proceed Against Google
According to the Wall Street Journal, the U.S. Supreme Court will not review a U.S. Ninth Circuit Court of Appeals decision allowing a class-action lawsuit that argues Google violated the federal “Wiretap Act” when it intercepted private email and other personal data. The appellate court decision thus stands and Google must confront the lawsuit. The case followed […]
Android TV Shows Knowledge Graph Search Results
Google’s just announced Android TV is a significant improvement over the original Google TV. It doesn’t require a game controller or bulky remote to work (though a game controller can be used for Google Play Games). And you can search for content with your voice. The UI is simple and much more intuitive than Google […]
SearchCap: No Google Penguin Update, First Anchor Text & Knowledge Graph AdWords
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No, Google Says There’s Been No Penguin Update This morning, I noticed a lot of buzz around a possible Google Penguin update. The SEO space was noticing huge changes in the […]
Google Co-Founder Sergey Brin: I Wish I Could Forget The “Right To Be Forgotten”
Tonight at the Re/Code conference in Southern California, Google co-founder Sergey Brin was interviewed on stage. He discussed many things, including the diverse range of “Google X” projects: indoor mapping (Tango), WiFi balloons (Project Loon), new prototype self-driving cars and more. Curiously the main interview, though wide ranging, didn’t get into the recent European Court […]
The Big SMX Advanced Preview – A Virtual Tour Of What To Expect
Search Engine Land’s SMX Advanced, the only search marketing conference designed exclusively for experienced internet marketers, is returning to Seattle June 11-12. Keep reading for an overview of what to expect – then make sure you register before the Early Bird rates expire next week! 2014: New Trends, New Opportunities – And New Challenges For Online […]
SearchCap: The Day In Search, November 13, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: When Commenting On Blog Posts, Try To Use Your Real Name In a recent video published by Google’s head of search spam, Matt Cutts talks about are blog […]
SearchCap: The Day In Search, November 4, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google AdWords Yellow “Ad” Icon Spotted On Desktop SERPs In UK The bold yellow “Ad” icon that started showing up in Google search results on smartphones in September, now appear to […]
Nexus 5 First Impressions: A Great, Search-Centric Smartphone
Google shipped out demo versions of the Nexus 5 late last week. People are still receiving them today. I got one on Friday and have been using it on WiFi ever since. (I haven’t tried it on a wireless network and can’t speak to the LTE experience.) The phone immediately sold out of its initial […]