Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts Regrets Not Acting Faster On Paid Links & Content Farms In Google’s Matt Cutts latest video, he answers a question I personally asked about what he regrets, what […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Search App Gets iOS 7 Design Upgrade & More Yahoo has pushed out a new update to their iOS Yahoo Search app in the Apple App Store. The new update […]
It’s been big news recently about major brands and Google penalties, and the floodgates feel open on people spotting even more brands possibly hit out there. Some new crackdown by Google? No. It’s the rise of hyperactive attention in this area, and that’s turning into a problem. Hence this open letter, on how we’re planning […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Covario: Global PPC Click-Through Rates Hit New Highs, Spend Up 17 Percent YoY In Q4 Though the numbers vary, the Q4 reports we’ve covered all point to solid year-over-year increases in […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Social Media Marketing Tactics that Work – Next Week in Las Vegas Learn the latest tactics and best-practices for Facebook, Google+, Twitter, Pinterest and Instagram. Whether you’re managing your brand’s communities, […]
Google announced an even easier way to get your picture into the Google search results by adding automatic author attribution through Google+ signin. Google has integrated Google+ Sign-In with Google’s authorship program. Now if you sign in to WordPress.com with Google, the articles you publish with that sign in will now be associated with your […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Says Goodbye to Bing Shopping, Hello Product Search With Rich Captions & Product Ads Today, Bing announced that Bing Shopping is being replaced by Product Search, which simply integrates product […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: Domain Clustering To Change Again; Less Results From Same Domain Google’s head of search spam, Matt Cutts, posted a new video about a new change coming to Google’s […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Authority Boost: Google’s Algorithm To Determine Which Site Is A Subject Authority Yesterday, we covered and summarized the ten future Google SEO changes coming to Google’s search results by the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: AdWords Ad Group Mobile Bid Adjustments Roll-Out Starts Today Google announced that ad group-level mobile bid adjustments will start rolling out today and continue over the next couple of weeks in […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads To Launch Ad Diagnostics Tool: Learn Why Your Ad Isn’t Running And How to Fix It Bing Ads has made several announcements about upcoming feature updates over the past […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Explains Why Your New Page’s Number One Ranking May Drop Google’s head of search spam, Matt Cutts posted a video explaining why it is not uncommon to see a new […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How To Work With Four Common SEO Leadership Styles I’ve had the pleasure of working on SEO in a variety of companies both in house and, frequently, through casual advice to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts Awarded Patent On Detecting Hidden Text & Hidden Links A new Google patent was awarded today named Systems and methods for detecting hidden text and hidden links. The […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How To Stop The Panic Before Asking “Have I Been Panda Slapped?” You may see a drop in rankings or traffic and immediately panic. Have I been Panda-slapped? Even now, as […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How Account Quality Score Can Guide AdWords Optimization Last month, I covered four ways to use AdWords Scripts to improve AdWords account management. I didn’t share any actual code for fear […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Updates SafeSearch Filter In Image Search Google has changed the default behavior of their image search to work similarly to how web search works. Now when you search for less […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Competitor Analysis: Realize your Visibility Digital Marketing Depot will host a webcast Thursday Dec 13, 2012 at 1:00 EST (10:00PST). The webcast Competitor Analysis: Realize your Visibility will feature speaker Shaun […]
It’s been about two months since Google launched a “news keywords” meta tag for news publishers. How’s it going? Why didn’t Google the standard meta keywords tag? The company’s not saying, but it did shed a little more light on how to use the tag. Google launched the news keywords tag in September, designed as […]
Choosing which ad network you join can be quite overwhelming. Each one will offer you the moon, so how do you decide which one to trust? Unfortunately, the answer isn’t as simple as us just pointing at the best one and telling you to go with them. You see, there are more ad networks out […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook To Allow Users To Delete Search Activity Facebook announced users will soon be able to delete their search activity under their “Activity Log.” The feature is being released over the […]
The UK’s Conservative Party has a new co-chair, The Right Honourable Grant Shapps, Member of Parliament for Welwyn Hatfield. Honorable except with Google, which considers the business he apparently founded to be pushing a tool designed to spam its search engine and fill its listings with rubbish. According to The Guardian, Shapps founded HowToCorp in […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s “Voice Assistant” Not Quite Siri-Smart But Most People Won’t Notice At Google I/O this week Google introduced spoken search results, which mimic Siri’s functionality on the iPhone. Siri had been […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Is For Doing Things It Tells You Not To Do “Bing Is For Doing” is the catchphrase being used in new ads for Microsoft’s Bing search engine. But in a […]
Is it a penalty? Or is it just a change to Google’s algorithm? That’s been one of the hot topics in search marketing in recent months thanks to the Panda and Penguin updates, and it was one of the topics of discussion tonight at our SMX Advanced conference in Seattle. During the annual “You & […]
The Google Penguin update first touched down on April 24th and many webmasters that were hit by this update were frantically making changes to their web site in anticipation for a Penguin refresh. That refresh happened late Friday evening and we have one report that appears to be a legit Penguin recovery. An SEOmoz story […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Big Data Changed Crime Fighting & Is Changing The Practice Of SEO In the mid 1990’s, New York city Mayor Rudolph Giuliani introduced a technology-based crime measurement system called CompStat. […]
It’s been about two weeks since Google launched its Penguin Update. Google’s happy the new spam-fighting algorithm is improving things as intended. But some hurt by it are still wondering how to recover, and there remain concerns about “negative SEO” as a threat. I caught up with Matt Cutts, the head of Google’s web spam […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Five Key Learnings From A Local Marketing Success Story One of our most compelling speakers at the 2012 Local Search Association annual conference was Mary Boysman, VP Brand Marketing and Advertising […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: StarCraft Themed Google Easter Egg “Zerg Rush” Calls An Attack On Your Search Results Google’s newest Easter egg, a search for “zerg rush,” forces to to fight an onslaught of invaders […]
Table of Contents Section I: Market Overview Section II: Enterprise SMMS Market Trends Section III:Enterprise SMMS Platform Capabilities Section IV: Choosing an SMMS Platform View complete Table of Contents "Enterprise Social Media Management Software" editorial team: Editorial Advisor: Michelle Stinson Ross, Social Marketing Manager, Offers.com Editors: Karen Burka, Senior Research Consultant Claire Schoen, VP, Marketing […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Managing PPC Through The Fog Of Long Tail Keywords PPC managers over the years have always struggled with the right number of keywords to have in their accounts. Should you build […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft adCenter Increases Ad Description, Adds Budget Widget & More Mobile Targeting Options Microsoft announced their January 2012 adCenter release update. The update includes three major additions to adCenter: (1) adCenter […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New “Save To Foursquare” Button Reaches Into The Real World Publishers and developers: are you ready for another button (or buttons I should say)? Joining the Facebook, Twitter, +1 and StumbleUpon […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO Best Practices For HTML5: Truths, Half-Truths & Outright Lies During a panel at SMX Advanced 2011 in Seattle, I remember hearing a question about Schema.org tags. More specifically, I remember […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Taking a Closer Look at the Google’s Panda 2.5 “Flux” On around September 27th, Google launched what’s being called 2.5 of its Panda algorithm. On October 5th, Google’s Matt Cutts tweeted: […]
Google announced they have stepped up their webmaster communication for notifying webmasters of both manual and automated penalties. In the past, Google let you submit reconsideration requests and then added that they received those requests. Now, Google may reply if your site was affected by a manual spam action and that you are no longer […]
It is every blogger or Internet marketer’s dream that their content will go viral, meaning that it will be shared thousands of times, thus resulting in a massive stampede of traffic to the site, which may even cause servers to crash under the weight of its popularity. However, several things are put into effect in […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Nearly 90% Of Twitter Users Follow Brands & Just 10.9% Of Users Find Promoted Tweets To Be Annoying In a new article from eMarketer and Lab42, information was released around brands […]
In March, LinkedIn launched LinkedIn Today, which was dubbed as a news source from your connections and peers in the industry. It has quickly grown to drive massive amounts of traffic to popular content. This service works by aggregating news from industries, connections and sources that you follow, then displaying stories in a visually appealing […]