There’s been a lot of confusion among paid search marketers upset about the lack of device targeting in Enhanced Campaigns. This article will tell you how to advertise your mobile app using AdWords while checking out the new app promotion ad format in AdWords. One of the most common hypothetical use cases for device targeting […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: No, Google Hasn’t Released Unannounced Penguin UpdatesThe last time Google has confirmed a refresh or update to the Penguin algorithm was back in October 2012 with the 3rd Penguin update. The […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: 6 Advanced Strategies For Optimizing PLA Campaigns In January, Marin Software released a study on Google’s 2012 transition from Google Product Search to the commercial, “pay-to-play” model built on Product Listing […]
“If we were going to build AdWords today, what would it look like?” That’s the question Google’s Nick Fox, VP of Product Management, and his team began asking last year. The result is AdWords enhanced campaigns, a major update announced today that is designed to simplify campaign management across multiple devices, and to increase adoption […]
Think you know everything about Google AdWords or Bing Ads? Have all the best practices nailed, are a master of match types, and have encyclopedic knowledge about gaining the upper hand when sparring with the quirky idiosyncrasies of bidding, scheduling and conversion optimization? Think again. As kung fu masters remind us, “the wise always remain […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Tumblr Blog Raises Privacy Concerns Over Facebook Graph Search That didn’t take long, did it? Tom Scott, one of the current users of Facebook Graph Search, has started a Tumblr […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: The Power Of Headlines: The LA Times Gets It Right With Their Piece On The Inauguration Journalists call them headlines; SEOs call them titles and headings. Whatever you call them, they’re […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Take Twitter Campaigns To The Next Level With SEO Data You drive amazing amounts of traffic to your sites, grow conversions and engage with thousands of users over social media. Want […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hijacking Google Search Results With Duplicate Content Dan Petrovic has explained how he hijacked a few pages in Google to show his copied version over the original version of the page. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Fined $208,000 In Australian Defamation Case, May Appeal Google has been told to pay the equivalent of $208,000 (USD) after recently losing a defamation case in Australia involving how it […]
By the time this election is over more than $2.6 billion will have been spent by the two US presidential candidates on political advertising. I’ve also seen some estimates that say total political advertising this election cycle will top $6 billion. Yet, remarkably, The Atlantic points to a Google Trends report showing a huge November […]
Google has been pumping out research and speaking at industry trade shows trying to educate advertisers and agencies about the growing importance of mobile in the consumer path to purchase. One of the “best practices” advocated by Google, as well as those experienced with mobile paid search, is to separate PC and mobile campaigns. However […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Deconstructing The Google EMD Update Well, it’s official – no more free lunch for EMD, now that the Google EMD Update has launched. It worked well, for a long time. A […]
Though investors seemed disappointed by Google’s third-quarter numbers, its core AdWords business is going like gangbusters, according to a new study by WordStream. The software company found Google earning $100 million a day through AdWords in Q3, serving 5.5 billion impressions per day on search pages and 25.6 billion impressions per day on the Google […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: DuckDuckGo’s New Video Targets Google’s “Filter Bubble” Of Personalized Results DuckDuckGo’s ongoing mission to challenge Google (and other search engines, but mainly Google) on privacy issues has taken another turn with […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Back To The Future: Google Announces A Meta Keywords Tag Just For News Articles Grab your flux capacitor and fire up the Delorean, folks. We’re going back to the future: Meta […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s SEO Guide On A/B & Multivariate Testing Google posted their official word on how you can conducting web site testing using A/B testing or multivariate testing and stay clear of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Foursquare Tips Now Integrated Into Bing’s Social Sidebar In May Bing rolled out its new social sidebar that tied together social data from both Facebook and Twitter. Today another source has […]
Clicks on paid search listings on Google were nearly double the number of organic clicks — but only on keywords with “high commercial intent” in the US, according to a Wordstream analysis released today. Sponsored results, the research from the software company found, represented 64.6% of clicks on SERPs for commercial searches, while organic clicks […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Too Much SEO? Google’s Working On An “Over-Optimization” Penalty For That Google’s Matt Cutts announced that Google is working on a search ranking penalty for sites that are “over-optimized” or “overly […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Demographic Bidding Being Eliminated To Clear Way For New AdWords Features Though it hasn’t been announced, a few eagle-eyed folks have noticed a change to Google’s Help pages that says […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Scroogle’s Gone? Here’s Who Still Offers Private Searching You’ve probably read the news already that Scroogle is gone forever. It launched back in 2003 and was popular among searchers who wanted […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Projecting 2012 Google Mobile Revenues: $4 or $6 Billion? On Google’s Q3 2011 earnings call CEO Larry Page casually mentioned that Google had a mobile revenue “run rate” of more than […]
Sick of spending afternoons reviewing raw query reports? We’ve all been there— pouring over keyword expansion tools trying to identify those stellar terms that your account may be missing. Adding new keywords and refining match types is certainly important for optimization, but it’s not necessarily the fastest way to increase volume. Often, advertisers focused on […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google+ Poised To Become Number Two Network In 12 Months According To Survey A Bloomberg-YouGov survey of 1,003 online adults found that Google+ is on a trajectory to surpass other social […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google Panda 2.3 Update Is Live Google has confirmed to Search Engine Land that late last week, it pushed out a small update to the Panda filter. “We’re continuing to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study: Insurance, Loan-Related Keywords Are Google’s Cash Cows Insurance-related keywords are the source of 24% of Google’s AdWords revenue, with the highest CPC coming in at a whopping $54.91, according to […]
Insurance-related keywords are the source of 24% of Google’s AdWords revenue, with the highest CPC coming in at a whopping $54.91, according to a study by search marketing company WordStream. The company used its own keyword database and the Google Keyword Tool to come up with the top 10,000 most expensive English-language keywords over a […]
I’m frequently asked what resources I read to keep up with the latest trends and information on link building. While it’s an easy question, answering it takes a while since I follow a long list of sites. Here’s a list of resources I find invaluable and try to review every day. I’ve grouped them by […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Inside The Google Voice Phone Booths Over the coming weeks, UK-style phone booths will pop-up around the US in airports and at universities, allowing anyone to make free calls to anywhere […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Street Slide: Microsoft’s Next Killer Maps App? At the SIGGRAPH 2010 event this week in Los Angeles, Microsoft researchers showed off a next-generation tool for browsing street-level imagery. It’s called Street […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Check Out Bing On A Windows Phone 7 Device The Bing Search Blog just posted pictures of how Bing looks and acts on a Windows Phone 7 device. As you know, […]
There are times when you want to expand your keywords but you have run out of ideas and places to look. In this post I will examine some alternate tools to help you come up with new keywords. Always remember, just because a tool suggested a keyword does not mean you should use it. Consider […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Announces Q1 2010 Earnings: Income Up 87% Yahoo announced (PDF) their first quarter 2010 earnings and showed a revenue increase of 1% and income increase of 87% from the first […]
In last month’s column, Pitfalls of Paid Search, Part 1, I raised the question of whether A/B Ad split testing, taken to the extreme, can be detrimental to ad group performance. Using the example of over-breeding of show dogs as an analogy, I suggested that our quest to discover the best ad of all time […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bartz Says Yahoo Would Consider Buyout Speaking today on CNBC, Yahoo CEO Carol Bartz said that Yahoo would “absolutely” consider a buyout offer from “any company at the right price.” According […]
The focus on the utility (or lack thereof) of long tail keywords in paid search campaigns seems to ebb and flow, but recently a series of articles about leveraging the long tail for pay-per click have been published. But in all the debate there’s an important distinction that most people fail to focus on. Keywords […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Group Your Keywords; Plus: Q&A With WordStream’s Larry Kim Organizing your paid search keywords into the right ad groups can be a difficult task for even the best search […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: MSN Overhauls City Guides, Integrates With Live Search MSN and Live Search probably don’t get enough attention in the local search field, but the reality is that there’s a solid core […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.