10 SEO use cases for auditing your accessibility tree for AI search
Go beyond HTML with practical workflows to uncover rendering issues, weak site structure, and other obstacles to AI understanding.
Topic: World Wide Web Consortium
GraphRAG: What entity-first retrieval means for SEO
GraphRAG explains why AI is shifting from isolated text to connected knowledge, and what that means for AI search optimization.
Google’s expanded candidate set and the selection crisis
As AI systems evaluate broader content pools, selection depends on verification, semantic relationships, and information gain.
Why now is the time to prepare for WebMCP
AI agents are becoming a new discovery layer, and WebMCP could become the schema markup that helps them understand and use your site.
From paid clicks to answer equity: Your new 2026 search strategy
AI is crushing CTR. Learn to swap rented clicks for authority that powers answers, stabilizes leads, and protects margins.
Tim Berners-Lee warns AI may collapse the ad-funded web
Sir Tim Berners-Lee helped build the modern web. Now he’s worried AI could help destroy its business model.
Cached pages in SEO: What they are and how to use them
Cached pages reveal how Google last saw your site. Learn how to check, troubleshoot, and leverage caches—whether you’re new to SEO or managing at scale.
What are external links? SEO benefits and best practices
External links build trust and authority. Learn what they are, why they matter for SEO, and how to use them strategically without hurting your rankings.
Top 6 technical SEO action items for 2025
Prepare for 2025 with technical updates that optimize website resources, enhance visibility and boost SEO performance.
How SEO experts improve the web and help search engines
SEO professionals can move beyond optimizing just for search engines and adopt a more holistic approach that prioritizes web standards.
Top 9 WordPress technical SEO issues to address
Here are common technical issues WordPress site owners must fix to ensure they get the most SEO value out of the platform as possible.
Yandex scrapes Google and other SEO learnings from the source code leak
Yandex isn't Google, but there is a lot SEOs can learn about how a modern search engine is built from reviewing this codebase.
Are you using an accessibility overlay to help disabled users? Don’t!
Accessibility overlays are not the answer for sites looking to provide a more inclusive experience for online users with disabilities.
Top technical SEO issues every webmaster should master
How to improve your SEO ranking and generate a better user experience.
Inclusive marketing resources to strengthen your brand’s messaging
Consumers aren’t just buying your product, they’re buying your brand values. Inclusive marketing can help you deliver those values to more audiences.
The cost of ignoring website accessibility
Non-compliant sites are vulnerable to lawsuits, but SEOs can help protect them by advocating for accessibility, which can serve both differently-abled audiences as well as your business goals.
Google pushes back FLoC testing to Q1 2022
Google has updated its Privacy Sandbox timeline, delaying testing for several APIs, including FLoC and FLEDGE, to early next year.
What does crypto have to do with SEO and PPC?; Thursday’s daily brief
Plus the latest PPC coverage from SMX Convert
Google publishes timelines for Privacy Sandbox proposals
APIs for each use case are projected to be available for adoption in Q4 2022.
Would your job be easier or more difficult if Google wasn’t the dominant platform?; Thursday’s daily brief
And, we say goodbye to Twitter’s Fleets and Google Posts for knowledge panels.
Google pushes back plan to block third-party cookies until 2023
"More time is needed across the ecosystem to get this right," said Vinay Goel, Privacy Engineering Director at Chrome.
Ask the expert – Your top FLoC questions answered: How Google is testing cohorts, what FLoC means for B2B and how it works with cross-device browsing
Advertisers can make their voices heard regarding FLoC in forums and at open meetings.
Google’s current FLoC tests aren’t GDPR compliant
Questions about whether a browser assigning users into cohorts counts as a use of personal data, without consent, may be a privacy violation.
DuckDuckGo joins World Wide Web Consortium
The search engine says it will contribute to global standards with privacy in mind.
If Google says H1s don’t matter for rankings, why should you use them? Here’s why
Even if Google says its ranking systems work just fine without them, accessibility and readability are good reasons to use headings correctly.
Google announces solution to longstanding AMP cache URL display problem
Later this year, the Google AMP cache will finally display publisher URLs instead of Google URLs in the search results.
Up-Close @ SMX West: Experts Weigh In On Mobile SEO Best Practices
What’s your best mobile SEO solution? Responsive design? A mobile dedicated site? An app? Four mobile SEO pros gave their expert insights on how to create successful mobile SEO strategies during the “Best Practices in Mobile SEO” panel yesterday at SMX West. Moderated by Search Engine Land’s contributing editor Greg Sterling, the session included presentations […]
Infographic: What Is The Nofollow Tag; When & How To Use It
The nofollow tag is a way publishers can tell search engines not to count some of their links to other pages as “votes” in favor of that content. Why would publishers need to block such votes? Doing so can help them avoid problems with search engines believing they are selling influence or are somehow involved […]
Which Finds The First-Ever Website Better, Google Or Bing?
For the 20th anniversary of CERN making Web technology available to anyone royalty-free, the European science lab has restored the very first website to its original location. Could today’s search engines of Google and Bing, which didn’t exist when the site was first posted, find it now? Time for a test. The answer turns out […]
Google Becomes Answer Engine With Semantic Technology − Great News For Retailers
Google has been displaying more than blue links in search results for a while now. And soon, users will be able to find more facts and direct answers to their queries on top of search results. This comes from the Wall Street Journal, which reported on an interview with Amit Singhal, a top Google search […]
Seven Mobile SEO Myths Exposed
Not too long ago, the article Mobile SEO is a Myth got a lot of people fired up about the foolish notion that mobile SEO is a construct developed by salesmen to sell more SEO services. I responded in the comments to the author’s points, and have addressed this point in multiple articles over the years, so […]
SearchCap: The Day In Search, August 11, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Game On: Google+ Now Offers Games You knew it was coming: Google+ now includes games. According to a screenshot posted on Google’s announcement, there are currently 16 games available at launch, […]
SearchCap: The Day In Search, August 10, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Gives Image Search A New Look Yahoo’s Image Search is sporting a fresh look today that presents the image results in a cleaner, more organized fashion. Do a search and […]
Uncovering The Best Mobile SEO Resources On The Web
About two weeks ago, I started a new chapter in my professional life as the VP and “Conductor” of Marketing at BlueTrain Mobile, an award-winning technology start up company in Cambridge, MA. This is an exciting career move for me in so many ways, and will push me to ramp up on my “mobile SEO” […]
SearchCap: The Day In Search, February 28, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Number Crunchers: Who Lost In Google’s “Farmer” Algorithm Change? On Thursday, Google announced a major change to its search algorithm, designed to weed out shallow and low-quality content from its top […]
SearchCap: The Day In Search, February 2, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
You’re Up A Link Creek Without An Anchor
Hey everyone, Happy New Year! I wanted to start the year off talking about one of the most important components of link popularity – anchor text. As far as I’m concerned, getting an anchor text link on an authority site ranks right up there with hitting the Powerball or finding out you’re having a baby. […]
Location in the Browser: What Does It Mean?
Not long ago, Google rolled out its “Geolocation API” (via Google Gears). Initially it was intended to enable third party publishers and developers to get location for their apps on mobile devices using a combination of the phone’s inherent location-awareness technologies (i.e., GPS) and Google’s cell-tower database (which has been expanded now to include WiFi […]
SearchCap: The Day In Search, August 4, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
A Small Business Year-End Web Site Checklist
The time of year when we make resolutions is fast approaching. I’m not much of a resolution-maker myself, but I’m going to suggest that small business owners make one. Namely, it’s a suggestion that you resolve to fix up your web site and pay attention to things you might’ve ignored for too long. I know […]