5 international SEO tips that don’t include hreflang
Hreflang tags are not enough to ensure a country-specific site ranks in its local market. Follow these tips to boost your international SEO.
Topic: Yandex
We’ve crawled the web for 32 years: What’s changed?
A look back at the history of search and SEO and a preview of what the next iteration of the internet means for marketers.
Platforms that have suspended ads in Russia
In addition to political and economic sanctions, the conflict in Ukraine has prompted many crucial platforms to cut off advertiser access to Russian audiences.
Google and Bing halt all ad sales in Russia
The platforms already suspended ads from Russian state media; but, as the conflict in Ukraine intensifies, are now stopping all ads from serving to Russia-based users.
IndexNow now officially co-sharing URLs between Microsoft Bing and Yandex
Plus, you can now use api.indexnow.org's endpoint to submit URLs.
Microsoft releases IndexNow plugin for WordPress
Microsoft Bing has released a plugin for WordPress to let you easily integrate the IndexNow protocol on your WordPress site.
SEO 2021 in review: Endless updates, title rewrites, GMB becomes GBP and more
Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.
60,000 websites using Cloudflare turned on IndexNow
IndexNow is an initiative by Microsoft and Yandex to push content to search engines that launched in October 2021.
Google is testing the IndexNow protocol for sustainability
After both Microsoft Bing and Yandex announce IndexNow, Google promises to give it a try.
Index when? IndexNow, say Bing and Yandex; Tuesday’s daily brief
Plus, industry insights for technical SEOs and the brands that hire them, courtesy of Aira and Women in Tech SEO.
IndexNow – new initiative by Microsoft and Yandex to push content to search engines
Google seems to currently not be participating in this initiative.
Google drops the auction from its search choice screen
Giving in to pressure from regulators and competitors, Google’s updated screen will roll out in September and search engines will appear based on market share instead of bidding per user.
Schema.org launches its schema markup validator tool
Several months after Google said it would deprecate the Google structured data testing tool, Schema.org has launched its markup validator.
Clubhouse, Shopify, and unconfirmed algorithm updates; Thursday’s daily brief
Plus, EU search choice screen pleases almost no one
Google’s search choice screen had virtually no effect on search market share, perhaps by design
Auction participants say the model favors ad-heavy search engines and redirects their profits to Google.
DuckDuckGo: Google’s mobile share would drop 20% with new search choice screen
The finding was based on user testing and an eye tracking study.
5 tips for starting international PPC
Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance.
Should Google not trust links in all guest blog posts?
Google has said again that links in guest blog posts should be nofollowed.
Martech Spotlight: How Kenshoo does digital commerce ad management
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce marketplaces.
Chapter 4: HTML Code & Search Engine Success Factors
These elements in the Periodic Table of SEO Factors encompass the HTML tags that provide crucial information to search engines. They help highlight key parts of your content and influence how your pages appear in search results. Are you describing movie showtimes? Do you have ratings and reviews on your e-commerce pages? What’s the headline […]
EU Android search choice screen’s impact delayed due to COVID-19
Engagement with the search choice screen has been slowed by stifled smartphone supply and decreased demand.
Yandex, the big Russian search engine, releases Vega update
Yandex doubled the size of its index, made it faster and added human elements to search.
E-commerce ad spend on search and social product ads keeps growing
Product ad spend growth on social outpaced search in the third quarter, Kenshoo reports.
Using structured data to create a semantically enhanced web
At SMX Advanced, speakers Cata Milos and Max Prin highlight the rise of structured data for Bing and Google – and the work being done to expand its practical use.
SearchCap: EU search results preview, Google URL inspection tool update & Bing Ads page feeds
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google ordered to submit search index to state sponsorship in RussiaJan 16, 2019 by Greg Sterling Google has a 45 percent search market share in Russia, second only to Yandex. Demystifying […]
Google ordered to submit search index to state sponsorship in Russia
Google has a 45 percent search market share in Russia, second only to Yandex.
Google facing fine in Russia for allegedly not purging banned websites
The fine would be just over $10,000, but Russian officials are seeking penalties of 1 percent of global revenue going forward.
SearchCap: Google hotel packs, impression share target & user comments in search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Cast your vote: Let’s give ‘exact match’ real meaning with a new nameNov 19, 2018 by Ginny Marvin We’re holding a totally unauthorized vote to rename exact match. Cast your best […]
SearchCap: Google home page, hotel redesign and Bing intelligent search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches new design for hotel search resultsOct 29, 2018 by Barry Schwartz After months of testing, Google has released a new design for the hotel search results. Google.com mobile home […]
How Search Engines Learn What’s On Every Page
Spiders. The terrifying answer to how search engines know what is happening all over the internet all the time is that they have an army of millions of spiders. The internet is positively covered in spiders making their way into every nook and cranny and reporting back to their masters on what they find. The […]
Ask the SMXperts — Schema & Structured Data, JavaScript
Three #SMXperts answer questions from the Advanced Technical SEO session at SMX Advanced and share their insights on JavaScript and structured data, two topics at the forefront of website development and search engine ranking.
Report: EU about to fine Google billions in Android antitrust case
The first antitrust fine was roughly $2.8 billion; this one could be larger.
Your Complete Guide to PPC (Pay-Per-Click) Advertising
PPC has become shorthand for advertising that appears on search engines. bought through Google Ads and Microsoft Advertising to advertise on Bing, but many other ad platforms also support pay-per-click or cost-per-click ad buying, including Facebook, Amazon, Twitter, Pinterest, Snapchat, Quora and LinkedIn. Advertisers can buy display, video, social and native ads on a pay-per-click […]
SearchCap: PPC branded content & bad local reviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to use good ol’ PPC to support fun and creative branded contentApr 25, 2018 by Kevin Lee Contributor Kevin Lee looks at creative synergies and the power of collaboration to […]
SearchCap: Google Images changes, Google Maps iOS app update & SEO ROI
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Image Search removes View Image button and Search by Image featureFeb 15, 2018 by Barry Schwartz After making a deal with Getty Images, Google has revamped some of their image […]
SearchCap: Google EU rivals, Bing Ads tracking fix & Google speed index update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Page Speed Update does not impact indexingJan 31, 2018 by Barry Schwartz In response to questions raised in the community, here’s clarification about how indexing is impacted by the Google […]
SearchCap: Google images, algorithm updates & top in 2018
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What to watch for in 2018: Mobile SEO predictionsDec 27, 2017 by Cindy Krum Mobile SEO expert Cindy Krum shares her predictions for where mobile is headed in 2018 and dives […]
SearchCap: Santa tracker, Google API terms & SEO metrics
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using AdWords API to export to third-party ad networks will remain OK as Google keeps terms it adopted in FTC settlementDec 26, 2017 by Barry Schwartz Google is keeping its domain […]
SearchCap: Google event schema penalty, knowledge graph local panels & fake reviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google warns webmasters not to use misleading event markupNov 27, 2017 by Barry Schwartz Google can penalize your website if you use event markup in a misleading manner. Looking to get […]
SearchCap: Google printed materials, SEO migrations & development servers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A site migration SEO checklist: Don’t lose trafficNov 22, 2017 by Pratik Dholakiya Planning a site migration? Columnist Pratik Dholakiya’s helpful guide will ensure that you cover all the SEO bases […]