• http://www.search-engine-academy-washington-dc.com Nancy E. Wigal

    Good stuff – thanks for pointing out that small, hyper local verticals really count with Google. They may not bring a ton of traffic, but if they potentially show up high in SERPs since Google thinks they’re relevant, so much the better.

    You make a nice point about how to use Google to find out where the local, local verticals exist – it’s pretty easy to figure out what will work for my SMB clients and attendees.