What has the biggest impact on lead generation? A new survey finds SEO beats PPC and social media. But PPC still gets more budget for those targeting consumers over SEO, and lest anyone believe social media is a waste of time, more than half have closed leads from social media channels.
These stats, along with many more — such as which social media platforms see the most use by marketers (hint: Facebook) — were compiled into the infographic below by the people at Webmarketing123, which backed the survey:
Want the infographic for yourself? It was sent to us as part of press materials today about the survey, which we covered in this story: SEO Beats PPC & Social Media For Generating Leads, New Industry Report Says. It hasn’t yet been posted online for others to use, but it might appear later on the Webmarketing123 blog.
Feeling you need to get started in SEO, PPC and social media? A good place are Search Engine Land’s overview pages:
- What Is SEO / Search Engine Optimization?
- What Is PPC, CPC & Paid Search Marketing?
- What Is Social Media Marketing
Related Topics: Infographics | SEM Industry: Stats | Stats: Spend Projections
Only 1/3 of the people surveyed were B2C.
“Both types of marketers say that website traffic is the primary way they measure the success of online marketing efforts.”
What makes the biggest “IMPACT” on your online marketing goals?
What kind of question is that?
Lead Generation measuring success mainly by the amount of traffic, and then stating it has “impact” definately sounds like an agency talking.
If this infographic tells me anything it is the fact that agencies follow the lead of other agencies. The curse of knowledge has them bouncing over the same cliff together.
Lead Gen is all about conversions, lead quality, cost per acquisition, lifetime value, and Profits/spend. Create an inforgraphic that demonstrates the relationship between these KPI’s and the channel and you will have something of value. Otherwise this is just pure nonsense.
Wait I take that back.. everyone dump PPC, its all over, no good, spend your budgets on SEO and Facebook and leave that lack luster poorly performing paid search channel to us.