• http://www.eSocialMedia.com ESM

    Only 1/3 of the people surveyed were B2C.

    “Both types of marketers say that website traffic is the primary way they measure the success of online marketing efforts.”

    What makes the biggest “IMPACT” on your online marketing goals?
    What kind of question is that?

    Lead Generation measuring success mainly by the amount of traffic, and then stating it has “impact” definately sounds like an agency talking.

    If this infographic tells me anything it is the fact that agencies follow the lead of other agencies. The curse of knowledge has them bouncing over the same cliff together.

    Lead Gen is all about conversions, lead quality, cost per acquisition, lifetime value, and Profits/spend. Create an inforgraphic that demonstrates the relationship between these KPI’s and the channel and you will have something of value. Otherwise this is just pure nonsense.

    Wait I take that back.. everyone dump PPC, its all over, no good, spend your budgets on SEO and Facebook and leave that lack luster poorly performing paid search channel to us.