All Things SEO covers a variety of topics related to improving website visibility in the natural (free or unpaid) listings of search engine results pages by employing the best practices for organic search engine optimization (SEO). Columnists share technical expertise on how to build search engine friendly websites, how to use search engine tools and webmaster dashboards, how to avoid common SEO problems such as duplicate content and spam penalties, plus SEO advice from a marketing perspective, opinion and commentary about algorithmic shifts in the search engine industry.

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How Much Does SEO Cost? 3 Analogies To Help You Determine Its Value

Feb 2, 2012 at 9:32am ET by Trond Lyngbø

"Why can't you just give me a straight answer?" Johanna's voice showed a trace of irritation. "All I'm asking is how much you charge for SEO services!" I smiled. This was familiar terrain. As an SEO consultant, almost every client asks me a similar question. My answer is always the same. "It depends. On many things. Because SEO is not a turn-key solution you plug in to play." "Wait. You're an expert - and you can't tell me what you'll charge?!" That's when I explain why and when SEO matters, and the dynamic process of fixing my price for SEO consulting. Broadly speaking [...]

Related Topics: All Things SEO | Featured | Google: SEO

Are You Keeping Secrets From The Search Engines?

Jan 26, 2012 at 12:01pm ET by Rick DeJarnette

Many webmasters are obfuscating the content of their sites’ pages from view of the search engines. They post content that appears differently for human readers than it does for search engine crawlers. And as a result, their sites receive inferior treatment from those search engines in the indexes. No, I’m not talking about page spam (that’s a topic for future discussion). I am talking about non-text-based content. So many websites invest in pretty web design with little-to-no thought on whether or not the search engine crawlers can access and interpret the meaning of that pretty conte [...]

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Search Rankings are Dead: Long Live Search Placements

Jan 19, 2012 at 9:50am ET by Tom Schmitz

It’s a new year. Somebody needs to declare something dead. Recently, I gave a presentation on Google’s Search+ in which I said ranking reports no longer matter because there is no such thing as consistent Google rankings. What you see in the Google search results and what I see, for the exact same query, are likely to be two different sets of results, thanks to: Personalized search results based on our own search history Influenced search results based on our friends’ search histories Local search results Brand mentions in social media and on web pages Query deserves im [...]

Related Topics: All Things SEO

5 Tips For Optimal Mobile Site Indexing

Jan 12, 2012 at 9:15am ET by Kerry Dean

It’s probably a sign of the times, but lately I have been fielding a lot of questions regarding SEO for mobile websites. Because there are so many ways to build a mobile site and because there are such a variety of mobile devices, one area that really piques my interest is mobile site indexing. There are several tips and varied opinions on mobile SEO out there, and until recently, neither Google nor Bing have been very clear about mobile indexing best practices, especially regarding mobile indexing and smartphones. My goal is to offer up some of the most current best practices and resear [...]

Related Topics: All Things SEO

What Comes Before The Landing Page – The Crucial Role Of Psychology-Driven SEO

Jan 5, 2012 at 9:45am ET by Trond Lyngbø

Your 'landing page' is the first step a visitor takes into your online universe. But that page is actually the last step in your strategic plan to attract those visitors. You see, a lot more goes into the planning process of your Web traffic strategy than just the design of your landing page. And while it is certainly true that you don't get a second chance to make a good first impression, it's practically worthless to impress the wrong audience! That's why what comes before the landing page matters more than what's on it. Can You Read Your Prospect's Mind? Let's say you own a hotel an [...]

Related Topics: All Things SEO

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