All Things SEO covers a variety of topics related to improving website visibility in the natural (free or unpaid) listings of search engine results pages by employing the best practices for organic search engine optimization (SEO). Columnists share technical expertise on how to build search engine friendly websites, how to use search engine tools and webmaster dashboards, how to avoid common SEO problems such as duplicate content and spam penalties, plus SEO advice from a marketing perspective, opinion and commentary about algorithmic shifts in the search engine industry.

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The Ultimate List of Reasons Why You Need Search Engine Optimization

May 17, 2012 at 2:04pm ET by Trond Lyngbø

You've heard about SEO. You're convinced SEO works very well for different kinds of online business. What you probably wonder is why it's so powerful. That's why I wrote this report - to show you not one, not five, not ten... but twenty-nine different reasons to buy SEO. To see why SEO is so powerful. To spotlight the role it can play in marketing and communicating. A few weeks ago, Search Engine Land carried my article about the difficulty of pricing SEO services and it got a lot of positive response. People reached out with new questions, and shared challenges they faced along the SEO s [...]

Related Topics: All Things SEO | Featured

What Is Search Engine Ranking Authority?

May 10, 2012 at 9:48am ET by Tom Schmitz

Next month, I will speak at SMX Advanced as a member of the authority panel, so it makes sense to discuss authority in my column this month. Authority is a term that has been around as long as I can remember, probably longer than the term search engine optimization itself. That is because classic SEO divides itself into four quadrants based on on-site vs. off-site and relevance vs. authority. Relevance refers to how well a documents match a search query. Authority is ranking strength. Before Google, most search engines could find relevant documents, but they struggled with ranking them i [...]

Adjusting Your SEO Strategies During Panda & Penguin

May 3, 2012 at 1:52pm ET by Kerry Dean

For the past few months, I have been practically living in an analytics dashboard, constantly monitoring my clients' organic search data for even the smallest hint of a Google slap. If you haven't noticed, Google has been busy updating their search products (see: Nov, Dec, Jan, Feb, Mar). On top of those changes that they have publicly documented, we are also seeing additional SEO-specific updates by Google. We've had a "page layout algorithm" update, Panda updates and even a bug in Google's system that caused sites to accidentally be delisted. Now, there's a Penguin in the mix. Panda [...]

Could DuckDuckGo Be The Biggest Long-Term Threat To Google?

Apr 26, 2012 at 9:23am ET by Nathan Safran

Robin Wauters at The Next Web recently wrote about an interesting trend taking place at upstart search engine DuckDuckGo. DDG (DuckDuckGo) is self-described as: We are a search engine with: Way more instant answers. Way less spam and clutter. Lots and lots of goodies. Real privacy. Wauters reports that DuckDuckGo’s daily search traffic has grown by 227% in three months: Given their huge growth rate over the last three months we took a closer look at DuckDuckGo to discern why users might recently be turning to it in larger numbers. The first reason many h [...]

This Old Website: What Bob Vila Can Teach You About SEO

Apr 19, 2012 at 1:17pm ET by Rick DeJarnette

I admit that I am more than just a tech geek. I actually enjoy watching the TV show “This Old House.” I started watching it way back when Bob Vila was the host (does anyone else remember Bob Vila?). I have been a fan of the show over the years, and for most of the show’s incredible, 30+ season run, I have been an opportunistic viewer. I usually just caught it when I ran across it playing while channel surfing. In the past year or so, however, I’ve been recording the show on my TiVo and now I am an offline regular. I enjoy watching the crew of regulars start a new project. It alwa [...]

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