Jedi Metrics: How To Prepare For SEO Growth
Nov 20, 2009 at 7:00am ET by Brian Klais
Powerful the force is in you! You’re overcoming resistance to your SEO efforts. But preparing for growth requires looking within. Learn how Keyword Reach and Page Yield metrics can help you set good baselines and direct your SEO campaigns for maximum effect.
Filed in: Analyze This
Analyzing Short & Long Keywords Using Google Analytics
Nov 13, 2009 at 7:00am ET by Ben Gott
As a search agency we see many different styles of PPC campaign design, from in-house teams, other agencies, and occasionally running across those from the search engines themselves. Broadly speaking, campaigns can fit into one of two categories:
Those heavy on keywords or phrases made up of low number of fairly generic terms (for the purpose of this article, referred to as "shorter keywords")
Those using a high number of terms ranging from generic to improbable (or "longer keywords")
Our approach has always been to go for broke with the number of terms we use in our campaigns. [...]
Filed in: Analyze This, Google: AdWords, Google: Analytics
Should You Bid All Brand Keywords To The First Position?
Nov 6, 2009 at 6:00am ET by Siddharth Shah
A common way of managing a brand in paid search results is to bid all brand terms to the first position. While this strategy may seem correct from a brand management standpoint, it misses out on many of the nuances of search engine marketing(SEM). For one, many brand campaigns contain over a 1,000 brand variations, of which over 500 may get clicked on in a given month. When a query is typed, these keywords compete among themselves for the impression.
Consider a brand called 123loans. A searcher may enter the brand query "123loanz." Your campaign contains the following keywords:
Give [...]
Filed in: Analyze This
Is Web Analytics Easy Or Difficult?
Oct 30, 2009 at 6:00am ET by Evan LaPointe
Two rockstars have emerged in the web analytics field to date. We all know who they are: Eric Peterson has demystified analytics for us, while Avinash Kaushik has helped us take it one day, or dare I say, "an hour a day," at a time. And one of them says web analytics is easy while the other one says web analytics is very hard. So who is right?
Why web analytics is easy
Yes, it's true. Web analytics is easy, according to Avinash Kaushik. It's actually incredibly easy. Assuming that the desired outcomes of web analytics are changes that will positively impact your site and your bottom lin [...]
Filed in: Analyze This, SEM Tools: Web Analytics
Jedi Metrics: How To Overcome Resistance To SEO Efforts
Oct 23, 2009 at 7:00am ET by Brian Klais
“These are not the droids you’re looking for…” Ever wish you had this kind of Obi-Wan, Jedi power to win the resources, funding, and support required for your SEO? Continuing from my last column, here are my three “Jedi Metrics” to effectively overcome organizational resistance towards SEO. Caution: The force is strong. Use it wisely!
Filed in: Analyze This
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