Schema.org is a shared markup vocabulary recognized by search engines, to provide a shared collection of schemas that webmasters can use to create On-page markup, which enables search engines to understand the information on web pages and provide richer search results in order to make it easier for users to find relevant information on the web.

Use These Tools To See What Entities Are On A Web Page

How to see your webpages like a search engine does Search engines leverage structured data to determine what entities are on your web page. They can also do this using other techniques such as natural language processing (NLP) and machine learning. This article will introduce you to various tools that will help you identify entities on a web page. These tools include: Interesting /Chrome plugins/extensions that enable you to see entities derived from structured data/markup as you surf any web page A fantastic visualization tool for entity graphs which can be run locally on your computer Tools that extract entities on a web page usin [...]


Up Close @ SMX: Enhancing Results With Structured Data & Markup

Jay_Myers-SMXAdvanced2014 When you think about the job the search engines have to do it’s pretty daunting. Given a collection of mostly wildly unstructured data from an endless number of sources, Bing, Google and the others have to somehow make sense of all that information and then give it back to us on demand in a way we’ll understand. Fortunately, web masters have more tools than ever to present that data, and the search engines are getting smarter about how they accept it. Using structured data and markup including RDFa, schema, hCard, Open Graph, and Twitter Cards. In my personal experience, hCard a [...]


Don’t Overthink Semantic Markup – 5 Basic Types To Adopt First

Don’t Overthink Semantic Markup Have you heard of semantic markup? Of course you have! Everyone's talking about it. But why does it matter to search marketers? After all, semantic markup is not a ranking factor. Adding it to your site won't move your page 8 rankings to the first page of Google. So, is it really worth implementing? The answer is yes. While semantic markup may not improve search engine rankings, it can enhance your existing search engine results page (SERP) listings. These enhanced listings can make you stand out, drawing the eye of the searcher and potentially improving click-through rate (CTR). H [...]


Bing: Adding Markup & Schema Is “Worth” It For Search Engines

schema Duane Forrester from Bing posted a new article on the Bing Search Blog named Mark It Up. In the article, Duane explained the upmost importance of marking up your content with schema and meta data. Duane said "it's worth completing this work to help the engines understand your content more clearly." Why? Duane explained that it enables Bing to "make richer search experiences" and while Bing says it "does not itself lead directly to higher rankings" it does however impact your click rates on your search listings. Duane sums it up saying, "the bottom line here is this. If you’re marked [...]


Schema Markup Shows In 36% Of Google Search Results, But Almost No Websites Use It [STUDY]

html-code-tools-websites-600 More than one-third of Google's search results incorporate Schema.org rich snippets, but only a tiny fraction of websites are actually using the markup code. That's according to a new Searchmetrics study out today that examined Google's U.S. search results in March "for tens of thousands of keywords and over half a million web domains." The study found that 36.6 percent of Google's search results include "at least one snippet with information derived from Schema.org." The most common integrations were the Movie and Offer types at 27 percent and 21 percent, respectively. After those two, [...]


Got SEO Basics? 5 Tips To Boost Your Organic CTR

Building_Blocks There's no shortage of new digital marketing channels these days -- and while they are innovative, exciting, and fun to experiment with, they can also distract you from SEO basics that can deliver performance gains. Your organic click-through rate (CTR) is a great example. A simple page title tweak could take you from driving 2% of consumers to your landing page, to driving 20%! But today, your organic CTR can be affected by several different elements. Below we'll take a look at five factors in your control: 1.  Search Engine Results Page (SERP) Ranking Marketers everywhere are chasing [...]


Schema For User Actions Now Available

seo-code-schema-featured Schema.org announced a new form of Schema they have introduced with support from Google, Microsoft Bing, Yahoo and Yandex named Actions. Schema Actions are a way to communicate via markup on your web page the actions they enable and how these actions can be invoked. Technically, Schema.org describes it as: An action performed by a direct agent and indirect participants upon a direct object. Optionally happens at a location with the help of an inanimate instrument. The execution of the action may produce a result. Specific action sub-type documentation specifies the exact expectation of e [...]


Google Schema Adds Support For Business Telephone Numbers & Hours Of Operation

Google-Wall Google announced they now support improved schema markup, rich snippets, for location pages. Business Phone Support Schema Google said they now support showing business telephone numbers for customer service, technical support, billing support, and bill payment. For each phone number you markup, you can specify if it is toll-free, suitable for the hearing-impaired, and whether the number is global or serves specific countries. Technically, you can specify more than those four categories but Google only will display those in the rich snippets. Google has added more details over here. Hours O [...]


The Local Search Event Horizon: Adopt Events Markup For Your Business

Local Business Listings on Android Wear Smartwatch This month, Google Maps just announced a new events feature appearing on Android phones which has already been appearing in desktop local search results -- for some types of business, events information is now being displayed in addition to the other local profile elements. The focus on events continues to indicate how much importance Google places on this data (and why local businesses should optimize for it). Here's an example of the events feature screenshot from my Android phone -- the venue is Biscuits & Blues in San Francisco: As you can see, Google shows a few listings unde [...]


How To Tell Search Engines What “Entities” Are On Your Web Pages

Under the Hood of Semantic Search Search engines have increasingly been incorporating elements of semantic search to improve some aspect of the search experience -- for example, using schema.org markup to create enhanced displays in SERPs (as in Google's rich snippets). Elements of semantic search are now present at almost all stages of the search process, and the Semantic Web has played a key role. Read on for more detail and to learn how to take advantage of this opportunity to make your web pages more visible in this evolution of search. [caption id="attachment_186756" align="aligncenter" width="540"] Under the Hood o [...]


Google Adds Concert Dates To Knowledge Graph

knowledge-graph Google announced today it is now adding concert dates to its Knowledge Graph. According to the Google Webmaster Central blog, concert information for a musician will be pulled from the artist's official website if the site includes structured data markup. The announcement listed three ways webmasters for musical artists could take advantage of the new concert listings: Implementing schema.org markup on the artist's website. Install an events widget like Bandsintown, BandPage, ReverbNation, Songkick, or GigPress that has structured data markup built into it. Use Google's webmaster [...]


6 Essentials Of E-Commerce SEO You’re Probably Still Missing

Online Shopping Shopping cart SEO can range from the simple to seemingly impossible. In a competitive landscape, how do you separate your store from the competition? How do you balance SEO and usability? Here are six things I look at early in any shopping cart SEO project. 1. Maintain A Simple Site Structure Make it easy for customers to get right into the site and find products. For most online stores, I recommend three levels of primary menu navigation: The home page Department pages Product pages http://shopname.com/department/product/ http://shopname.com/shirts/polo-shirts/ Some shops ma [...]


From 10 Blue Links To Entity SERPs: Is Your Website Ready?

Digital Data Consumed and Processed Search is changing and along with it the landscape of search results. SERPs are more adaptive, more engaging, more informative, more interactive and more personalized. The adoption of Semantic Search- and Semantic Web-related enhanced displays in SERPs initially appeared via Yahoo and its SearchMonkey results. This was in due course followed by Google's Rich Snippets and further compounded by their Knowledge Graph initiative and its associated altered displays in SERPs.   [caption id="attachment_182631" align="aligncenter" width="600"] Digital Data Consumed and Processed[/caption [...]


4 Recent Changes To SEO That Are Vital To Holiday Retail Strategy

holiday-shopping-featured It's the holiday season again, and while certain sectors may be winding down for a relaxing month of festivities, online sellers are revving up their retail strategy. It's a crucial, make-or-break time of year for retailers to excel in customer service, gift-wrapping services, and, of course, search. A lot has happened in digital marketing in the last year, and if retailers go about business as usual this holiday season, they may miss out on revenue and customer retention opportunities. To help online retailers navigate SEO challenges and spot new opportunities, this post lists four signifi [...]


How Online Retailers Can Leverage Unique Identifiers & Structured Data

sale Ever since the Hummingbird update, there has been a ton of Internet buzz about entity search. What is entity search? How does it work? And what exactly is an "entity"? However, the topic of entity search as it relates to e-commerce and Google Shopping has been neglected. Everything you have learned to date about entity search, semantic search and the semantic Web also applies to e-commerce. The big difference in the shopping vertical compared to other search verticals is that all entities searched for are of the same type. Every product in Google is, in fact, an entity of type "product." [...]


2014 SEO Roadmap: Adopting Semantic Markup

Semantic Search & Knowledge Graph: Information Architecture & Website Structure In Google's relentless pursuit of organizing the world's information, the most exciting shift we've seen over the last year is about its ability to understand the "meaning" behind content (via the Knowledge Graph) and queries (via its Hummingbird algorithm update). In the past, Google had to rely on the words on the page, matching them to the words that someone searched on. Now, the revolution that is upon us is matching the intent of the query to the suitability of a page that matches that intent. This has significant implications for SEOs; and, as I speak with some of the smartest SEOs [...]


Future SEO: Linked Open Data (LOD)

touchscreen As mentioned in my column on string entity optimization, the use of structured data allows search engines like Google to understand your page content so it can display better search results, or answers, to user queries. This month, I'll focus on Linked Open Data (LOD), which will allow you to publish structured data so it can be interlinked to establish relationships. This is important, as the relationship between words allows a clear understanding of site content by search bots. In my column about understanding entity search, I explained how semantic search uses an ontology (or l [...]


5 Ways To Unlock The Benefits Of Semantic Search

Understanding is Key to leveraging Search Search is changing. It is now more personal, more engaging, more interactive and more predictive. SERPs no longer display just 10 blue links -- they have become more useful and more visually appealing across all device types. Semantic search is at the forefront of these changes, as evidenced most recently by the launch of Google's new Hummingbird algorithm. Beginning with user intent and interpretation of the query itself, semantic technology is used to refine the query, extract entities as answers, personalize search results, predict search queries and more -- providing a more interactive, [...]


Schema.org – 7 Things For SEOs To Consider Post Hummingbird

schema Schema.org was launched on June 2, 2011, providing a structured data markup supported by major search engines. Since then, we have seen schema.org markup implemented on many websites; however, you usually only see it on the tech-savvy and gung-ho webmasters' sites (or being generated by a CMS). This structured markup can be tedious to implement, and webmasters often don't take the time to capitalize on the real benefits. As we move forward into a new era of semantic search, I expect to see this markup added to many more websites. I believe that the Google Hummingbird update and greater depe [...]


The Structured Data Brouhaha At SMX East: Clarifying Contentious Issues

schema-logo If you attended the Structured Data Superstars session at SMX East earlier this month, you probably witnessed a very brief interchange between myself and Googler Pierre Far at the end of the session. Pierre woke everyone up by stating that some of the semantic markup recommendations I'd presented would be considered "spam" by Google. It was quite a gut-clencher for me, particularly because it was so completely unexpected -- and because I've long considered myself a fairly conservative, white-hat sort of search marketer. Not the reception I was aiming for by a long shot! I asked for spec [...]


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