Schema.org is a shared markup vocabulary recognized by search engines, to provide a shared collection of schemas that webmasters can use to create On-page markup, which enables search engines to understand the information on web pages and provide richer search results in order to make it easier for users to find relevant information on the web.

Google Schema Adds Support For Business Telephone Numbers & Hours Of Operation

Google-Wall Google announced they now support improved schema markup, rich snippets, for location pages. Business Phone Support Schema Google said they now support showing business telephone numbers for customer service, technical support, billing support, and bill payment. For each phone number you markup, you can specify if it is toll-free, suitable for the hearing-impaired, and whether the number is global or serves specific countries. Technically, you can specify more than those four categories but Google only will display those in the rich snippets. Google has added more details over here. Hours O [...]


The Local Search Event Horizon: Adopt Events Markup For Your Business

Local Business Listings on Android Wear Smartwatch This month, Google Maps just announced a new events feature appearing on Android phones which has already been appearing in desktop local search results -- for some types of business, events information is now being displayed in addition to the other local profile elements. The focus on events continues to indicate how much importance Google places on this data (and why local businesses should optimize for it). Here's an example of the events feature screenshot from my Android phone -- the venue is Biscuits & Blues in San Francisco: As you can see, Google shows a few listings unde [...]


How To Tell Search Engines What “Entities” Are On Your Web Pages

Under the Hood of Semantic Search Search engines have increasingly been incorporating elements of semantic search to improve some aspect of the search experience -- for example, using schema.org markup to create enhanced displays in SERPs (as in Google's rich snippets). Elements of semantic search are now present at almost all stages of the search process, and the Semantic Web has played a key role. Read on for more detail and to learn how to take advantage of this opportunity to make your web pages more visible in this evolution of search. [caption id="attachment_186756" align="aligncenter" width="540"] Under the Hood o [...]


Google Adds Concert Dates To Knowledge Graph

knowledge-graph Google announced today it is now adding concert dates to its Knowledge Graph. According to the Google Webmaster Central blog, concert information for a musician will be pulled from the artist's official website if the site includes structured data markup. The announcement listed three ways webmasters for musical artists could take advantage of the new concert listings: Implementing schema.org markup on the artist's website. Install an events widget like Bandsintown, BandPage, ReverbNation, Songkick, or GigPress that has structured data markup built into it. Use Google's webmaster [...]


6 Essentials Of E-Commerce SEO You’re Probably Still Missing

Online Shopping Shopping cart SEO can range from the simple to seemingly impossible. In a competitive landscape, how do you separate your store from the competition? How do you balance SEO and usability? Here are six things I look at early in any shopping cart SEO project. 1. Maintain A Simple Site Structure Make it easy for customers to get right into the site and find products. For most online stores, I recommend three levels of primary menu navigation: The home page Department pages Product pages http://shopname.com/department/product/ http://shopname.com/shirts/polo-shirts/ Some shops ma [...]


From 10 Blue Links To Entity SERPs: Is Your Website Ready?

Digital Data Consumed and Processed Search is changing and along with it the landscape of search results. SERPs are more adaptive, more engaging, more informative, more interactive and more personalized. The adoption of Semantic Search- and Semantic Web-related enhanced displays in SERPs initially appeared via Yahoo and its SearchMonkey results. This was in due course followed by Google's Rich Snippets and further compounded by their Knowledge Graph initiative and its associated altered displays in SERPs.   [caption id="attachment_182631" align="aligncenter" width="600"] Digital Data Consumed and Processed[/caption [...]


4 Recent Changes To SEO That Are Vital To Holiday Retail Strategy

holiday-shopping-featured It's the holiday season again, and while certain sectors may be winding down for a relaxing month of festivities, online sellers are revving up their retail strategy. It's a crucial, make-or-break time of year for retailers to excel in customer service, gift-wrapping services, and, of course, search. A lot has happened in digital marketing in the last year, and if retailers go about business as usual this holiday season, they may miss out on revenue and customer retention opportunities. To help online retailers navigate SEO challenges and spot new opportunities, this post lists four signifi [...]


How Online Retailers Can Leverage Unique Identifiers & Structured Data

sale Ever since the Hummingbird update, there has been a ton of Internet buzz about entity search. What is entity search? How does it work? And what exactly is an "entity"? However, the topic of entity search as it relates to e-commerce and Google Shopping has been neglected. Everything you have learned to date about entity search, semantic search and the semantic Web also applies to e-commerce. The big difference in the shopping vertical compared to other search verticals is that all entities searched for are of the same type. Every product in Google is, in fact, an entity of type "product." [...]


2014 SEO Roadmap: Adopting Semantic Markup

Semantic Search & Knowledge Graph: Information Architecture & Website Structure In Google's relentless pursuit of organizing the world's information, the most exciting shift we've seen over the last year is about its ability to understand the "meaning" behind content (via the Knowledge Graph) and queries (via its Hummingbird algorithm update). In the past, Google had to rely on the words on the page, matching them to the words that someone searched on. Now, the revolution that is upon us is matching the intent of the query to the suitability of a page that matches that intent. This has significant implications for SEOs; and, as I speak with some of the smartest SEOs [...]


Future SEO: Linked Open Data (LOD)

touchscreen As mentioned in my column on string entity optimization, the use of structured data allows search engines like Google to understand your page content so it can display better search results, or answers, to user queries. This month, I'll focus on Linked Open Data (LOD), which will allow you to publish structured data so it can be interlinked to establish relationships. This is important, as the relationship between words allows a clear understanding of site content by search bots. In my column about understanding entity search, I explained how semantic search uses an ontology (or l [...]


5 Ways To Unlock The Benefits Of Semantic Search

Understanding is Key to leveraging Search Search is changing. It is now more personal, more engaging, more interactive and more predictive. SERPs no longer display just 10 blue links -- they have become more useful and more visually appealing across all device types. Semantic search is at the forefront of these changes, as evidenced most recently by the launch of Google's new Hummingbird algorithm. Beginning with user intent and interpretation of the query itself, semantic technology is used to refine the query, extract entities as answers, personalize search results, predict search queries and more -- providing a more interactive, [...]


Schema.org – 7 Things For SEOs To Consider Post Hummingbird

schema Schema.org was launched on June 2, 2011, providing a structured data markup supported by major search engines. Since then, we have seen schema.org markup implemented on many websites; however, you usually only see it on the tech-savvy and gung-ho webmasters' sites (or being generated by a CMS). This structured markup can be tedious to implement, and webmasters often don't take the time to capitalize on the real benefits. As we move forward into a new era of semantic search, I expect to see this markup added to many more websites. I believe that the Google Hummingbird update and greater depe [...]


The Structured Data Brouhaha At SMX East: Clarifying Contentious Issues

schema-logo If you attended the Structured Data Superstars session at SMX East earlier this month, you probably witnessed a very brief interchange between myself and Googler Pierre Far at the end of the session. Pierre woke everyone up by stating that some of the semantic markup recommendations I'd presented would be considered "spam" by Google. It was quite a gut-clencher for me, particularly because it was so completely unexpected -- and because I've long considered myself a fairly conservative, white-hat sort of search marketer. Not the reception I was aiming for by a long shot! I asked for spec [...]


Eating My (Key)Words: Changing The Way We Think About SEO

trees I have glimpsed the future of search, and it is not keyword-driven. While I have long been an advocate of using keywords as an indicator of a searcher’s intent, I am about to eat my words. The truth is that search is heading in a direction that most of us could not have foreseen… a technically complex and varied amalgamation of platforms, devices, and inputs. What I mean by this is that as the search engines become more focused on discovering user intent based on various elements that can be measured before a user even types anything -- location, search history, mobility, circles, et [...]


Future SEO: Understanding Entity Search

data_humans_machines Last month, I asked you to imagine the future of SEO with a focus on Entity Optimization as I interviewed veteran semantic strategist Barbara Starr. We discussed an "answer engine" that uses relevant, machine-recognizable "entities" on Web pages to answer specific, well-refined queries. The Hummingbird Update On September 26, Google took another step toward becoming that answer engine with its Hummingbird update. In Danny Sullivan's live blog about the Hummingbird algorithm, he explains how Google is rapidly adopting semantic Web technology while still retaining parts of its old algorithm. T [...]


Google Authorship Launches Within Image Search

google-plus-authorship-featured Today at SMX East, Google's Pierre Far told the audience Google launched a small update to authorship by adding authorship rich snippets to Google Image Search. To see it, go to Google Images and search for named of people who may have authorship. Click on the image and if the image has markup on the article, it may show a byline, linking to the authorship link. Here is an example: Pierre Far from Google said this launched quietly a couple weeks ago. Related Stories: Google Adds Automatic Authorship With Google+ Sign In Google Provides FAQ About Authorship, From Blocking To [...]


10 Reasons Why Search Is In Vogue: Hot Trends In Semantic Search

Search Is In Vogue Search is strongly featured in the all-important September issue of Vogue, which includes a 10-page layout of models wearing Google Glass, along with an in-depth feature on Yahoo CEO, Marissa Meyer, looking simply stunning and chic. [caption id="attachment_171295" align="aligncenter" width="592"] Search Is In Vogue[/caption] Google Glass and the latest trends in search are now so hot that they are no longer considered geeky but rather cool and hip. Technology (and fashion) are all about providing you with the next thing you can't live without. If we look to this month's Vogue as a har [...]


Used To Searching For Content? Now, Content Searches For You

Search Result Query Weather When it comes to search, we are accustomed to queries that are initiated client-side and not server-side. But, Google Now and similar services are altering this long-standing trend. Search, by definition, implies user-initiated actions. How is this changed by technology such as Google Now and Google's Knowledge Graph? First, what is Google Now? Available within the Google Search mobile app, Google Now not only answers user-generated queries but also uses predictive technology to provide the user with information he or she might need throughout the day in the form of "cards." According to G [...]


Logo Optimization: A Local SEO Stealth Tactic

When local businesses look to beef up their SEO game, they're often looking for some clever technical trick. But, one of the simplest and most elegant local SEO tactics is to optimize the site's logo. Since many businesses are unaware of it, employing it will amount to a "stealth" tactic, giving an advantage over competitors. I've written a number of times about SEO for images, and many sites and blogs do image SEO to one degree or another. The logo is one of the most important images associated with a website and with a company, so it should be the most consistently optimized image on webs [...]


Leveraging Search Algorithms In A Semantic Search World

Google Knowledge Graph1 Innovation velocity in the search world is causing knowledge graphs to become increasingly sophisticated and ubiquitous. In light of that, it is imperative that semantic Web groups and SEO groups maintain a frequent and open communication. The SEO of the future will need to have a strong understanding of how knowledge graphs work -- as well as a solid grasp of semantic Web markup -- in order to leverage this information for search marketing campaigns. The Knowledge Graph: Things, Not Strings On May 12, 2012, Google launched their knowledge graph, discussing it in a post entitled, "Intro [...]


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