Google Can Now Execute AJAX & JavaScript For Indexing

This morning we reported that the comments on Facebook are being indexed by Google. Google's Matt Cutts just confirmed on Twitter that Google is now able to "execute AJAX/JS to index some dynamic comments." This gives Google's spider, GoogleBot, the ability to read comments in AJAX or JavaScript, such as Facebook comments or Disqus comments and others that are dynamically loaded via AJAX or JavaScript. In addition, this means, Google is better at seeing the content behind more of your JavaScript or AJAX. Postscript: Google now has an official blog post up with more details. Related [...]


Google Can Index “Almost Any Text” In A Flash (SWF) File

The Google Webmaster Central Blog posted an update on their Flash indexing capabilities. Google said, as of today, they are able to index and understand "almost any text a user can see as they interact with a SWF file on your site." Typically, Flash has been one of those big No-Nos in the SEO space. I still do not believe any SEO would recommend anyone to build out a site completely built in Flash. However, there are many Flash sites out there that are not concerned with being indexed, either intentionally or not intentionally, but Google wants to index them. Google has been working w [...]


Google Now Indexing Flash From External Files

The Google Webmaster Central blog finally blogged Google is now indexing the content of files that some SWF files load externally, technically from "external resource loading". Flash often loads external files to generate what you see in the SWF, so if the SWF is calling an external HTML, XML, another SWF, etc files, Google will index it. Vanessa's coverage of the Google I/O event also covers this from a couple weeks back. The example given by Google on how this improves the search results is by showing a search snippet for the query [2002 VW Transporter 888]. In the past, Google would n [...]


Google I/O: New Advances In The Searchability of JavaScript and Flash, But Is It Enough?

This week at Google I/O, Google talked a lot about the evolution of the technological capabilities of the web. HTML 5 is ushering in new era of browser-based development and applications. Eric Schmidt, Google CEO, kicked things off with, "My message to you is that this is the beginning of the real win of cloud computing, of applications, of the internet, which is changing the paradigm that we’ve all grown up with so that it just works … regardless of platform or hardware you’re using." Which is great and all, but if "the web has won", as Vic Gundotra, VP of Engineering at Google procl [...]


How Does Google Really Handle Flash Content?

Much was made earlier this year of Google's announcement that they've improved the indexing of Flash content. For years, search marketers have warned against building sites in Flash because they weren't able to be indexed by major search engines; an all-Flash site was a kiss of death where SEO is concerned. More than three months after Google's announcement, has anything really changed? That's the question Atlanta-based SEO Brian Ussery recently set out to answer. After conducting several case studies, Brian published the results in an article titled 2009 Google Flash SEO. Here's a b [...]


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