Google Now Indexing Flash From External Files
Jun 19, 2009 at 7:34am ET by Barry Schwartz
The Google Webmaster Central blog finally blogged Google is now indexing the content of files that some SWF files load externally, technically from "external resource loading". Flash often loads external files to generate what you see in the SWF, so if the SWF is calling an external HTML, XML, another SWF, etc files, Google will index it. Vanessa's coverage of the Google I/O event also covers this from a couple weeks back.
The example given by Google on how this improves the search results is by showing a search snippet for the query [2002 VW Transporter 888]. In the past, Google would n [...]
Filed in: Google: SEO, SEO: Flash
Google I/O: New Advances In The Searchability of JavaScript and Flash, But Is It Enough?
May 29, 2009 at 2:11pm ET by Vanessa Fox
This week at Google I/O, Google talked a lot about the evolution of the technological capabilities of the web. HTML 5 is ushering in new era of browser-based development and applications. Eric Schmidt, Google CEO, kicked things off with, "My message to you is that this is the beginning of the real win of cloud computing, of applications, of the internet, which is changing the paradigm that we’ve all grown up with so that it just works … regardless of platform or hardware you’re using."
Which is great and all, but if "the web has won", as Vic Gundotra, VP of Engineering at Google procl [...]
Filed in: Features: Analysis, Google: APIs, Google: SEO, Google: Webmaster Central, SEO: Flash, Top News
How Does Google Really Handle Flash Content?
Oct 14, 2008 at 12:47pm ET by Matt McGee
Much was made earlier this year of Google's announcement that they've improved the indexing of Flash content. For years, search marketers have warned against building sites in Flash because they weren't able to be indexed by major search engines; an all-Flash site was a kiss of death where SEO is concerned.
More than three months after Google's announcement, has anything really changed?
That's the question Atlanta-based SEO Brian Ussery recently set out to answer. After conducting several case studies, Brian published the results in an article titled 2009 Google Flash SEO.
Here's a b [...]
Filed in: Google: SEO, SEO: Flash
Google Now Crawling And Indexing Flash Content
Jul 1, 2008 at 12:00am ET by Vanessa Fox
Historically, search engines have been unable to extract content, such as text and links, from Flash (SWF) files. Subsequently, much of the Flash-based content on the web has been unavailable in search results. This situation has been frustrating for web developers, who have tried to come up with workarounds to help get search engines to index and rank their Flash pages.
This situation hasn't been ideal for searchers either, as this limitation has kept them from seeing potentially great matches for their queries because they've been locked away in Flash files.
According to Adobe and Google, [...]
Filed in: Google: SEO, SEO: Flash
How Flash Can Be Search Engine Friendly
Apr 11, 2008 at 10:11am ET by Eric Enge
For a long time there has been a tug of war between developers and designers who love to use Flash and SEOs who know how bad Flash can be from a search engine crawler perspective. The designer wants the beauty of an all Flash site. The SEO wants to bring the site traffic. It's a tough situation, but there are ways to implement Flash and still provide something for the crawlers to chew on.
Scalable Inman Flash Replacement (sIFR)
sIFR is a technique that uses Javascript to read in HTML text and render it in Flash instead. The essential fact to focus on here is that the method guarantees [...]
Filed in: SEO: Flash
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