See What Googlebot Sees On Your Site

Oct 13, 2009 at 4:01pm ET by Vanessa Fox

Google Webmaster Tools has just launched a "labs" section, where you'll find new features that may be early in the development cycle and not quite as robust as the rest of the tools. The features available so far are Fetch as Googlebot, which lets you see exactly what Googlebot is served when it requests a URL from your server and Malware Details, which shows you malicious code snippets from your site if it's been flagged as containing malware. Fetch as Googlebot Of most interest to webmasters, SEOs, and web developers is likely the Fetch as Googlebot feature. You can specify any URL on [...]

Filed in: Google: Webmaster Central, SEO: Cloaking & Doorway Pages, SEO: Redirects & Moving Sites

FeedBurner Goes 301 All The Way

Sep 30, 2009 at 9:46am ET by Barry Schwartz

The Google AdSense for Feeds (aka FeedBurner) blog announced that all of their links will be 301 redirected, as opposed to some that are 301 redirected. In summary, when you use FeedBurner to create and host your RSS feed, FeedBurner creates special links that are used to send the reader to your web site. Some users selected to use a 302 redirected link, as opposed to a 301 redirected link, to obtain better tracking. Google has made the decision to remove the 302 redirect option and make them all 301s. Why? The main reason is Google wants these URLs to become "more compatible with searc [...]

Filed in: Google: FeedBurner, Google: SEO, SEO: Redirects & Moving Sites

A Case Study In Changing URL Structure

Jun 5, 2009 at 12:41pm ET by Bruce Keener

In one of the SMX videos available in the member's area of Search Engine Land, several panelists noted that a shorter URL is more likely to be clicked in the SERPs than a longer one. That is, if you have a URL like http://www.yourdomain.com/2009/03/19/article-title/ it is less likely to get clicked than the following one, which is the same but without the dates: http://www.yourdomain.com/article-title/ As I researched this, I noticed that Search Engine Land does not use dates in its URLs, nor does Google spam expert Matt Cutts, nor does Aaron Wall. Since I have been usi [...]

Filed in: How To: SEO, SEO: Domain Names & URLs, SEO: Redirects & Moving Sites

New York Times To Restore Links To IHT Stories In Coming Weeks

May 13, 2009 at 3:13pm ET by Danny Sullivan

Over the weekend, the New York Times was once again ridiculed for how links to its former International Herald Tribune web site were not redirecting readers to new locations for IHT stories. The situation, which was first noticed at the end of March, seemed another example of a newspaper that didn't get the online world. Well, it's being fixed now. The whole thing had me scratching my head in puzzlement. As I explained to IHT journalist Thomas Crampton, who led this weekend's outrage with his Reporter to NY Times Publisher: You Erased My Career post, the New York Times has one of th [...]

Filed in: Features: Analysis, SEO: Redirects & Moving Sites, Top News

Do Links From Expired Domains Count With Google?

Apr 20, 2009 at 1:10pm ET by Danny Sullivan

From time-to-time, issues about how domain names can impact Google rankings come up. Is it true that if you buy a name, all the "link equity" that name has gained is lost? Below, a look at this and some related questions. Several years ago, Google sparked some concerns when it said that buying an established domain name meant that links to that domain before the purchase were effectively lost. In other words, say someone bought a domain today that was registered in 2003 and which had built up hundreds of links over the years. All those links were effectively slapped with an invisible [...]

Filed in: Google: SEO, How To: Links, How To: SEO, Link Building: General, SEO: Redirects & Moving Sites, Top News

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