SearchCap: The Day In Search, November 9, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google, Book Search Partners Ask For Four More Days

    Today is the deadline for Google and its partners in the Google Book Search settlement to submit a new version of the settlement that satisfies the recent concerns laid out by the US Justice Department and others. But instead, as the New York Times reports, they’ve asked federal judge Denny Chin for an extension until this [...]

  • Google To Murdoch: Go Ahead & Block Us

    The long-running debate over Google and its impact on newspapers and journalism took another turn today when News Corp founder Rupert Murdoch said his company may makes its sites invisible to Google, and Google fired back by saying, in essence, bring it on. It began with this interview on Australia’s Sky News (which Murdoch owns), reported [...]

  • Berlin Wall’s 20th Anniversary Can’t Beat Sesame Street For Google Logo

    It’s the 20th anniversary of the fall of the Berlin Wall. Where’s the special Google logo for that, some have wondered. There is one, but only at Google Germany. Elsewhere, it’s apparently more important to keep celebrating the 40th anniversary of Sesame Street. The Google Germany logo is shown above. At Google’s main site (which [...]

  • Google Acquires AdMob, Mobile Display Ad Company

    Google has acquired AdMob (, a popular mobile display ad company, for $750 million. Google has already built their own platform for AdSense on Mobile devices, but this acquisition gives Google access to AdMob’s more than 15,000 mobile Web sites and applications. There are more details about this acquisition at Here is the email AdMob sent their [...]

  • Marissa Mayer, Glamour Girl – Named 2009 Woman of the Year

    In addition to her skills as the well known VP of search and user experience at Google, a wardrobe including Oscar de la Renta and Armani helped land this girl from a (very) small town in Wisconsin on Glamour Magazine’s 2009 Women of the Year list. Marissa Mayer is profiled as a “visionary” in the magazine’s [...]

  • Hulk Hogan Visits Google Kirkland

    Justin Uberti, Google’s tech lead who I believe leads the Google Talk team, posted on his blog that Hulk Hogan visited Google’s Kirkland office. Hogan made his visit on Tuesday, November 3rd, as a signing event for his new book, My Life Outside the Ring. Here is a picture from Justin:

  • How To Bid Profitably On Nonconverting Keywords

    Google has a bidding methodology called Budget Optimizer that attempts to maximize the traffic you receive for the keywords in a campaign. This is useful for early buying cycle keywords. However, every keyword should be reaching some goal regardless of where it falls into the buying cycle. It was difficult to track the effectiveness of [...]

  • Local Newspapers Need To Embrace SEO To Survive

    It’s no secret that newspapers have been struggling with the disruptive innovations introduced by Google, and this has resulted in some level of resistance and a circling-of-the-wagons mentality by the industry. But, what if they were to go in the opposite direction, with full engagement? Search engine optimization could really help newspapers, and here’s one tactic for how to do it.

  • Calculating The True SEO Costs Of Major Site Changes

    Your site will pay a penalty in search rankings when you make modifications to content, structure or domain name. Here’s how to estimate what kind of hit you can expect to take, and how to minimize the damage.

  • Five Ways To Amp Up Holiday Shopping Season Results

    Despite indications that the U.S. economy is starting to turn around, low consumer confidence will undoubtedly have an impact on retail sales this holiday season, making every consumer’s online search, browsing and buying experience more critical than ever. The challenge for online retailers is not only to get shoppers to your site, but keep them [...]

  • Business Owners: Are You Sabotaging Your Own Local Listings?

    As SEO rapidly becomes a core task for local business owners, there’s a new temptation to build advertising messages or tracking mechanisms into business listings on the web. Typically, this might mean adding a slogan or campaign tagline to a business name or changing an office address to appear local to more customers. Unfortunately, this [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile

Other Items

Paid Search & Contextual


SEM Industry


Social Media

Web Analytics

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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