Report: Google encouraged advertisers to target teens on YouTube
Google sales reps allegedly advised advertisers to target the 'unknown' category of YouTube users, which likely includes teens.
Google August 2024 core update: What we’re seeing so far
Some sites hit by the September 2023 helpful content update are seeing some small signs of life. Will it last?
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Google Ads updates PMax modification campaign request form
The PMax modification request form update includes faster implementation notifications and the ability to make multiple changes at once.
Google AI Overviews, organic results overlap jumps to 99%, analysis finds
In the early days of AI Overviews (and Search Generative Experience before that), Google typically cited sources beyond the top 10 results.
How to fix ‘Crawled – Currently not indexed’ error in Google Search Console
Uncover the reasons behind the 'Crawled – Currently not indexed' error in Google Search Console and solutions to get your pages indexed.
Evaluating 7 AI video generators while waiting for OpenAI’s Sora
Get ahead in AI video creation by exploring top tools on the market while OpenAI’s Sora remains under wraps.
The SMX Master Classes kick off today! Don’t be left behind.
You are entering a FOMO-free zone. Secure your spot at the SMX Master Classes now for invaluable live training + Q&A!
5 ways to transform the customer experience with AI
AI offers powerful tools for crafting amazing customer experiences — especially if you run them on a connected ecosystem
Google Ads removes Audience Recommendations?
Not seeing Audience Recommendations in your Insights tab? Google didn't remove it. It's a glitch. Google is working on the issue.
Improve your website’s accessibility in just three months
Discover how to balance ideal web accessibility standards with practical implementation
Google’s Top stories looks broken: Are news publishers to blame?
International publishers are overtaking local news brands in Google's Top stories, raising questions about search relevance.
Prioritizing SEO strategies: Where to focus your efforts
Stay ahead in SEO by reinforcing topic authority, adapting to AI Overviews and expanding your reach beyond Google.
Google Search ranking bug is now resolved
The four-plus day ranking bug, that kicked off around the same time of the August core update is now fixed.
How to get faster SEO results
Here’s how agile SEO techniques and tools can help accelerate growth, prioritize effectively and produce returns faster.
Google apologizes to advertisers for major Shopping Ads glitch
Google is criticized for vague and delayed communication, leaving many advertisers demanding clearer explanations and impact reports.
Google August 2024 core update: What we’re seeing so far
Some sites hit by the September 2023 helpful content update are seeing some small signs of life. Will it last?
The billion-dollar one-person SEO agency: Fiction or the future?
A look into the potential for streamlined operations, increased productivity and billion-dollar valuations of AI-powered SEO agencies.
What winning video advertising creative looks like in 2024
Here's how a combination video production, creative, dissemination and analysis can help brands achieve long-term success.
Interactive CTV ads boost engagement, fall short on purchases
Interactive CTV ads boost brand recall and engagement but struggle to drive immediate purchases, highlighting its promise and limitations.
Could your marketing automation be doing more?
Is your marketing automation platform keeping pace? The tools that once drove your success might now be holding you back.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Meta expands ad attribution tools to boost campaign performance
The AI-driven updates offer advertisers enhanced customization, cross-platform analytics integration and improved conversion attribution.
YouTube tests longer CTV ad breaks
YouTube hopes to boost uninterrupted viewing time on connected TV by 50% while giving advertisers more opportunities to reach viewers.
Unraveling Google Navboost and building user trust through UX
By providing your users with the best experience possible, positive search rankings will naturally follow.
How Google ending continuous scroll could impact ORM
Here's how individuals and brands can adjust online reputation management (ORM) strategies to adapt to a post-continuous scroll world.
Google Search ranking bug unrelated to the core update
This bug is impacting a large number of the search results but Google identified the issue.
Publishers report ‘negligible’ traffic impact of Google AI Overviews
Dotdash Meredith and Ziff Davis tell shareholders that they haven't seen any significant traffic changes due to Google's AI Overviews.
Google Ads API v15 to sunset Sept. 25
Google sets deadline for Google Ads API v15 sunset, urging developers to upgrade to avoid service disruptions.
Google AI Overviews now show for signed-out users in the US
You no longer need to be logged in to see AI Overviews in the US, Google confirmed this is rolled out to all US searchers.
Google August 2024 core update rolling out now
One of the aims of the Google August 2024 core update is to surface useful content from small and independent sites.
How long will people wait for websites to load in 2024? Survey says…
If your webpages load too slowly or are unresponsive, you risk frustrating searchers and losing them to a competitor.
Is using AI-generated content for SEO plagiarism?
Learn the process of AI content generation, nature of plagiarism and ethical considerations surrounding the use of AI in creative fields.
Thanks, Google – but we’re keeping these 5 post-cookie initiatives
Google is letting cookies live a little longer. But they should not be an integral part of your long-term strategy. Here's why.
Google AI Overviews gains new citations and links, plus more
Google is also rolling out AI Overviews in United Kingdom, India, Japan, Indonesia, Mexico and Brazil and expanding Search labs features and availability.
Audience targeting is direct mail’s top advantage
Marketers are leveraging direct mail’s offline data to fuel digital prospecting and customer acquisition campaigns.
FTC finalizes rule to combat fake reviews, testimonials
FTC bans fake reviews, empowering the agency to seek penalties against violators and combat AI-generated deception in online marketplaces.
Take the 2024 MarTech Replacement Survey
What marketing tech have you replaced in the past year and why? Is your martech stack growing or shrinking? We want to know.
Hot take: Why SEO’s oldest tactic must evolve now
Improve your SEO in just 10 minutes! This bite-sized session is designed to fit into your busy day.
8 questions to ask your new PPC clients
Ask these key questions to tailor your marketing strategies, deliver measurable results and set up your client relationships for success.
Lead gen advertising in the automation era: How any brand can succeed
Boost your lead gen strategy with tips on campaign management, sales alignment and maximizing ad performance.
Report: U.S. considering forcing a Google breakup
Could Google be broken up in the not-too-distant future? Could the U.S. government force a sale of Chrome, Android or Ads?