Decoding ad spend: Key insights from the 2024 presidential election
Comparing the marketing strategies of both candidates, we'll examine spending breakdowns, tactics and factors that shaped the outcome.
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Google tightens Customer Match rules, warns advertisers about privacy
Google is reinforcing stricter privacy rules for Customer Match, warning misuse could lead to immediate account suspension without warning.
PPC keyword strategy: How to align search intent with funnel stages
Effective keyword targeting starts with search intent. Explore funnel-based insights and examples to boost your paid search ROI.
Pricing vs. ad spend: Which drives more Amazon sales?
Learn how pricing and ad spend influence Amazon sales and gain insights into optimizing your own Amazon performance.
Google November 2024 core update rolling out now
Google today launched its next big search ranking update. The November 2024 core update will take about two weeks to roll out.
Data: PMax performance stable, but Search CPCs increasing
Google Ads' PMax campaigns had stable YoY ROAS and conversion rates despite rising CPCs and CPAs, Optmyzr study finds.
Google debuts Sale Event promotion type in Merchant Center
Google’s new Sale Event promotion type lets you easily promote broader sales and discounts across shopping placements.
Google integrates seller and product ratings in Shopping Ads
Google is displaying seller and product ratings in Shopping ads, allowing brands to showcase both store reliability and product quality.
Google Ads Editor 2.8 launches with AI image generation
Google Ads Editor 2.8 introduces AI-powered image generation, enhanced performance tools, and more but with no support for older versions.
Server access logs and SEO: Everything you need to know in 2025
Here’s how analyzing server access logs can help you gain insights into bot activity, crawl efficiency and more for advanced SEO.
Knowledge graphs: An introduction
Understand the building blocks of knowledge graphs – entities, relationships and attributes – and how they relate to information retrieval.
How to gain visibility in generative AI answers: GEO for Perplexity and ChatGPT
Tips to boost your chances of being the top answer in AI-driven search, from applying SEO fundamentals to building a strong brand reputation.
Google to unpause political election ads Nov. 11
This update comes after Google had a temporary ban on US election based ads on Nov 5.
Google UI update – Demand Gen audience now seen as ‘signals’
Google redefined Demand Gen campaign audiences as signals instead of targeting parameters, reducing control over audience targeting.
Google sunsets Local Services Ads mobile app, shifts focus to web platform
Google will discontinue the Local Services Ads mobile app on January 6, making the web platform the only option for managing these campaigns.
Google’s srsltid= parameter: What it means for SEO and attribution
Is Google misattributing organic search traffic to Shopping? Learn why the new srsltid= parameter in organic listings has stirred controversy.
YouTube expands shorts monetization, adds new analytics features
YouTube’s new brand partnership and analytics features for Shorts help advertisers connect with creators and gain better performance insights.
How to brief a content creator effectively for social search marketing
Explore tips for crafting briefs that guide creators on SEO, audience targeting and effective content production.
TikTok ban faces uncertain future under Trump’s return
Trump’s shift on TikTok’s potential ban could impact the app’s future in the U.S., creating uncertainty for advertisers targeting its 170 million American users.
How to leverage cosine similarity for ecommerce SEO
Understanding the concept can help you optimize ecommerce content for better alignment with Google's AI-driven search, boosting visibility.
Internal links and SEO: Best practices, examples and tips
Improve user experience, optimize navigation and increase engagement with an SEO-friendly internal linking structure.
PPC keyword research: What you need to know
Here's how to select the right keywords, use match types effectively and refine your strategy for optimal ad performance.
Google rolls out brand customization for Performance Max campaigns
Google’s new brand guidelines settings for Performance Max campaigns allow advertisers to customize branding elements like logos and colors.
How a Google breakup could change the PPC industry
With Google’s adtech antitrust trial, the future of paid search hangs in the balance. Here’s what it means for PPC marketers and advertisers.
Want to improve rankings and traffic? Stop blindly following SEO tool recommendations
Learn why SEO tools shouldn’t be blindly trusted and five best practices for smarter, data-driven optimizations.
What makes content go viral, backed by research
Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media.
Get more out of your webinars and virtual events
Learn how you can seamlessly integrate lead nurturing, personalized follow-ups, and social media to create a successful and scaleable on-demand strategy.
ChatGPT Search makes Microsoft Bing an SEO priority
Here’s why Microsoft Bing is about to become your new SEO sidekick in 2025 – and how to make the most of it.
Google Ads relaxes personalization rules for social casino game apps
Google will allow personalization for social casino game app campaigns, excluding them from the gambling-related restrictions.
Google adds ad inventory curation, programmatic tools for agencies
Google's curation tool and streamlined programmatic workflows, aim to simplify media buying by enhancing inventory discovery and performance tracking.
Microsoft expands Copilot AI-powered advertising capabilities
Microsoft introduces streamlined ad experience and performance snapshot to Copilot, expanded video ad tools, and simplified shopping campaign management.
How FTC’s new review policy could impact your local SEO
Navigate the FTC's new review regulations confidently with tips for compliant review collection, Google Business Profile management and more.
How does AI work in PPC?
From smarter targeting to automated reporting, learn ways AI can improve the efficiency, effectiveness and ROI in your paid search campaigns.
Google AdMob launches new controls for high-engagement mobile ads
AdMob’s new app-level setting offers more control over ad experience and performance, though the default opt-in signals.
Google Ads Optimization Score now reveals specific competitor impacts
Opti Score now highlights competitive pressures affecting impression share which may encourage increased spending to compete with rivals.
Top SEO tips for location-specific websites
Learn how SEO differs for service area vs. brick-and-mortar businesses. Boost your presence with targeted tactics to reach local customers.
Maximizing your B2B paid media ROI with alternative platforms
Reach your B2B audience in unexpected places. Use Reddit, YouTube and TikTok for paid media campaigns that drive real results.
Google fixes supplemental feed limitation in Merchant Center Next
Google Merchant Center Next now allows merchants to use pre-existing Google Sheets as supplemental feeds.
Google updates crawl budget docs for large sites with differing mobile and desktop pages and links
Google said it is best practice to have all links present on both mobile and desktop versions.
How to pick the right Google Business Profile categories
Choose effective primary and secondary GBP categories to improve your search rankings and connect with more local customers.