PPC experimentation vs. PPC testing: A practical breakdown
Maximize PPC impact by integrating experimentation with testing tactics, plus tips on using Google and Meta advertising tools effectively.
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OpenAI has no immediate plans for ChatGPT advertising
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How to become an industry thought leader by building content pillars
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Google Chrome site engagement service metrics
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Your guide to sitemaps: best practices for crawling and indexing
Sitemaps make it easier for search engines to discover and index your pages. Here's all you need to know and how to create one.
How to monitor brand visibility across AI search channels
Uncover the challenges of tracking brand performance in AI-powered search platforms, plus insights to adapt your SEO and digital PR efforts.
Decoding LLMs: How to be visible in generative AI search results
Understand how AI Overviews, ChatGPT, Perplexity and more select their sources and ways to position your brand as a trusted reference.
ChatGPT search: Does it deserve the fanfare?
Learn about the latest AI-powered platform challenging Google's search dominance with interactive, context-aware information retrieval.
Core Web Vitals: How to measure and improve your site’s UX
Learn how to boost your UX and SEO with Core Web Vitals, plus tips and tools to optimize for loading, interactivity and visual stability.
Resources
A collection of powerful resources to shape agency perspectives, strengthen process frameworks, and drive smarter business decisions in search marketing.
Google’s alleged adtech monopoly faces historic antitrust test
The DOJ and Google delivered closing arguments debating whether the tech giant’s ad-tech dominance stifles competition or drives innovation.
Google Ads Creative Studio to sunset in Q1 2025
Google urges advertisers to transition creative workflows to third-party partners or alternative tools by March.
How to do an SEO projection
Learn how to create SEO projections and explore two alternative methods for showcasing ROI without overpromising results.
Long-tail keywords: Target lower-competition phrases and attract qualified visitors
Discover how long-tail keywords boost SEO by driving targeted traffic and conversions. Learn to identify, optimize and use these keywords.
Google Search Console recommendations now fully live
Note, you still may not see it if Google does not have recommendations for you.
Google faces £7 Billion UK class action over search monopoly
The class action lawsuit accused Google of abusing its search dominance to harm consumers and stifle competition.
Google Ads outage disrupts campaigns
Google Ads is experiencing technical issues, causing error messages, slow response times, and disruptions for advertisers.
Everything you need to know about page experience in 2025
Dive into the history, metrics and best practices behind Google’s page experience update and its implications for SEO in 2025.
Google adds WhatsApp ‘conversation started’ conversion action
Google Ads' new 'conversation started' conversion action helps advertisers track WhatsApp engagements.
5 GEO trends shaping the future of search
What’s next for search? Dive into five GEO trends shaping how we optimize for AI-driven search engines like ChatGPT, Google Gemini and more.
How to boost PPC retargeting efficiency with an RFM analysis
Stop wasting ad spend on the wrong audiences. Use RFM analysis to identify your most valuable customers and optimize your PPC campaigns.
Google’s site reputation abuse policy is a band-aid for a bullet wound
Dive into the challenges of parasite SEO and why Google’s algorithmic shortcomings make this policy a temporary fix for a systemic issue.
11 essential SEO elements you should be tracking
Stay on top of your SEO performance by tracking both technical and on-page changes, and using the right tools to simplify your efforts.
Google’s AI Sales Assistant: What it means for SEO and how to prepare
Prepare for the future of ecommerce search with insights on Google's AI Sales Assistant and tips for creating a SERPs SEO strategy.
DOJ’s push to sell Google Chrome sparks industry debate over web’s future
Marketers and tech experts warn of unintended consequences while questioning Chrome's viability as standalone product.
How to craft an international SEO approach that balances tech, translation and trust
International SEO isn’t just about hreflang. Balance technical precision, localization and trust-building to connect with global audiences.
Building a PPC roadmap for new brands: 10 questions to ask
Ensure your brand’s PPC campaigns are effective from day one by addressing key factors like tracking setup, CRM capabilities and more.
8 strategic steps for setting and overseeing your SEO budget
Plan, allocate and adjust your SEO budget effectively with these tips for maximizing your investment and driving measurable growth.
Google outlines 2025 ads API roadmap
Google's 2025 Ads API roadmap outlines five planned updates, helping developers and advertisers strategically prepare for major and minor releases.
Google reshapes in-store shopping with AI-powered comparisons
Google’s shopping updates, including real-time price comparisons and local inventory searches, are poised to intensify retail competition.
Google AI Overviews massively surge in travel queries
This shift has happened around queries like seasonal travel, local events and neighborhood-specific activities.