For Some Broad Queries, Google Shopping Showing Top Categories On Mobile, Not PLAs
The new mobile experience is among the updates released before the holiday shopping surge, including Click Share reporting.
Google Shopping ads
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Mastering Google Shopping ads for ecommerce success
Google Shopping Ads are a powerful tool for ecommerce businesses, enabling retailers to showcase their products prominently and drive high-intent traffic. Search Engine Land provides actionable insights to help you optimize your campaigns and maximize return on ad spend (ROAS).
Learn how to create compelling product feeds, look for trends, and leverage GPT to improve your performance. Stay informed on platform updates, such as new ad formats and features, audience targeting enhancements, and tools for improving product data quality.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies. Our goal is to simplify complex concepts and provide clear, actionable steps that can help you achieve measurable results with Google Shopping ads.
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Jet.com Dominating Halloween Costume Advertisers In Google Shopping
The e-commerce start-up is making a significant push with Product Listing Ads this Halloween season.
Shopping Campaign Click And Ad Spend Growth Far Outpaced Text Ads Across Engines In Q3 [Study]
Merkle RKG's Q3 Digital Marketing Report finds clicks share from Shopping campaigns on Bing Ads and Google AdWords on the rise.
Google Brings RLSA To AdWords Shopping Ads With Shopping Remarketing Lists
Tailor bids to past customers and visitors when they search for products on Google.
Holidays Are Comin’: Preparing Your Paid Search Programs For The Festive Season
Time to start planning those Black Friday campaigns! Columnist Laura Collins shares her tips for getting the most out of your paid search campaigns this holiday season.
Google’s New Assortment Report Shows Retailers Which Products They’re Missing Out On
The new report, located in Google Merchant Center, shows you the most popular items that aren't active in your feed.
September 15: GTINs Required In Google Shopping Feeds In US And Other Markets
The product identifiers will be required for roughly 50 designated brands.
Free Shipping & Price Drop Alerts In Google Shopping Ads Get Automated
Automated extensions in product listing ads are taking over from the less visible promotional text.
Google Shopping Adds Full Suite Of Automated Bidding Options
Advertisers will now have bid type options aplenty across their Google Shopping Campaign.
AdStage Now Supports Google Shopping Campaigns Management
E-commerce marketers can manage AdWords text and product listing ads from the ad management platform.
AdWords Adds Bulk Uploads For Shopping Campaigns
Now manage product groups, bids, tracking templates and custom parameters using bulk operations.
Google’s New Manufacturer Center Will Be Used To Improve Ad Relevancy For Product Queries
A more complete source of product details offers potential benefits for both retailers and manufacturers in Google Shopping.
New Google Shopping Feed Tools For Big And Small Retailers
The updates include a new feed type and a Google Sheets add-on.
US Paid Search Growing But At Slower Rate, Google Brand CPCs Surge [Report]
Paid search ad spend growth continued to decelerate and clicks rose just 3 percent in Q2, according to Merkle RKG.
Google Announces “Purchases On Google” For Buying Straight From PLAs And Other Mobile Shopping Updates
The new pilot is among many new announcements Google made around mobile shopping ads on Wednesday.
“Great Price” Messaging Spotted In Google Shopping Ads
Follows on other recent value price messaging tests spotted in PLAs.
Another Google PLA Test Targets Low-Priced Products
Google Shopping ads show what percentage lower a product is priced compared to the online average.
Google’s Future Relies On Quality Control
How will Google adapt to the rise of mobile? Columnist Andy Taylor explores the issues Google is facing and the opportunities it has to stay relevant.
Google Announces Shopping Feed Spec Updates
Most requirements go into effect in September, 2015.
Google Launches Shopping Ads For YouTube, Integration With Merchant Center
Retailers can promote related products alongside their YouTube videos.
Google Testing “Value Alert” Notice In Google Shopping Ads
May indicate a new way of highlighting items on sale in product listing ads.
Bing Ads Shopping Campaigns Now In Beta
The beta will likely get more advertisers to try Bing Product Ads as Shopping Campaigns can be imported from AdWords.
Google Expands Product Rating Stars In Google Shopping Ads To UK, France, Germany
Star ratings for specific products appear in product listing ads.
Google Cites Local Inventory Ad Successes After Walmart Drops Out
Impact on in-store visits outperforms TV ads, says Sears Hometown & Outlet Stores.
Download Legacy PLA Product Target Data Prior To March 23
Google will be removing auto target tab data from old product listing ad campaigns.
PLAs Drove 56 Percent Of Non-Brand Google AdWords Clicks In Q4 [RKG]
Click share also rose on Bing's product ads, doubling from Q3.
Google Partners Adds Certification For Shopping Campaigns
New exam allows AdWords practitioners to become certified in managing Google Shopping campaigns.
Google Launches “Store Visits” Metric In AdWords, To Help Prove Online-To-Offline Impact
Measures impact of search ads on in-store traffic as part of AdWords Estimated Total Conversions.
Shopzilla’s Rebrand As Connexity Opens Search Marketing Technology To Retailers
Shopzilla, best known for its comparison shopping engine, changed its name in September to Connexity Inc. to reflect a change in focus. The company still operates its consumer-facing sites, but now makes its B2C assets and shopping data available to marketers as managed services. As part of the rebrand, the company rolled out new and […]
Ahead Of Black Friday, Google Adds Shopping Details For Mobile Users
Google says that shopping searches from smartphones have increased 3.5 times compared to last year and that Google Shopping is already sending more mobile traffic to retailer sites than it did during the first week of December last year. To capitalize on this growth, Google is now providing more detailed product information available from Google […]
Google Adds New Shopping Campaigns Tools: Auction Insights, Diagnostics Tab And More
Strange things happen during the holiday shopping frenzy — search queries sky rocket and inventory fluctuates as demand surges on certain days. Managing spikes in search volume on brand and product queries and ensuring product feeds accurately reflect inventory pose particular challenges. Today, Google announced updates to help retailers keep their Shopping campaigns running smoothly. […]
Google Shopping Merchant Promotions Roll Out To More Countries
Just ahead of the holiday frenzy, Google is expanding Merchant Promotions to the United Kingdom, Germany, France, Australia and India. Launched in the U.S. in 2012, Merchant Promotions allow advertisers to show promotion code offers alongside their product listing ads in search as well as their listings on Google Shopping. Merchants interested in launching promotions […]
In A Big Shift, Google’s Latest Ad Test Drives Users To Google Shopping, Not Advertisers’ Sites
Google is experimenting with a new format for Google Shopping ads, this time on brand searches. The example shown above showcases products from jeweler David Yurman by category — rings, bracelets, necklaces and earrings — on a search for the brand. This screen shot was sent to Search Engine Land anonymously last week, but RKG […]
New AdWords Shopping Campaigns Report For Google Analytics Rolling Out
Today, Google announced that a new Shopping Campaigns report will start appearing in the AdWords section of Google Analytics. The report is rolling out globally over the next few weeks. The news comes along with the full release of Enhanced Ecommerce features in Analytics. The Shopping Campaigns report gives AdWords advertisers more insights into product […]
Google Searches For Halloween Costumes Show Frozen’s Elsa, Olaf & Anna Top The List
What are the hottest and most desirable costumes for Halloween this year? Well, according to Google searches, the movie Frozen made three of the top ten list. Elsa, Olaf and Anna from Frozen the Movie are the top trending costume searches on Google Shopping. Elsa and Olaf are the top two and Anna is number […]
Google Introduces Automatic Item Updates For PLAs
Up to now, Google has systematically disapproved product listing ads when retailers had price or inventory variances between their product feed and the microdata on their sites. Now, to help retailers maintain consistent visibility in PLAs, Google has launched “automatic item updates” in AdWords. When merchants enable automatic item updates, Google will update the price […]
Samsung Vs. Apple In PLAs: Advertisers Spent 3X More On IPhone Ads Than Galaxy In Q2
Mobile device advertisers spent $26.4 million on Google product listing ads in Q2, according to new data from AdGooroo, which looked at 339 mobile device-related keywords. Apple iPhone-related keywords accounted for 45 percent of total spend on PLAs and dwarfed spend on Samsung Galaxy-related keywords. Among the 327 advertisers found running Google PLAs on the […]
Official: Google Expands Local Inventory And Store-Only PLAs Beyond The U.S.
Last fall, Google introduced local product listing ads, which it is now calling “local inventory ads”, in the U.S. This week Google officially announced support for local inventory ads in the UK, France, Germany, Japan and Australia. These are product listing ads (PLAs) from nearby retailers shown with a local pin icon. After clicking on […]
Google Brings PLAs To Third-Party Sites Like Walmart.com
Today, Google announced it is extending its popular product listing ads (PLAs) to retail and e-commerce sites across the Google Search Network. The ads are served via a new Google product called AdSense for Shopping, which offers retail and e-commerce sites another way to monetize site traffic while expanding the reach of advertisers’ PLAs. It […]
Optmyzr Launches Google Shopping Campaigns Setup Tool
There are many benefits of the new Shopping Campaigns structure that Google ushered in on September 1st, however, the setup process can be cumbersome and iterative, particularly if you have the same type of campaign structure across multiple campaigns. To help advertisers set up their Shopping Campaigns faster, Optmyzr has launched a tool called the […]