Microsoft Advertising
Here’s how to use the new Microsoft Ads Audience Network Planner
You can expand your reach beyond your Audience Ads campaigns by uncovering more data with the new audience...
Martech Spotlight: How Kenshoo does digital commerce ad management
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce...
Why digital commerce marketers shouldn’t ‘go dark’ during COVID [Video]
Keeping up your marketing momentum is more important than ever as shopping habits...
Search insights and shifting consumer behaviors and trends during COVID-19
Here's a look at automotive and retail verticals to shed light on the search trends and shifts in consumer behavior happening right...
Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising
The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over....
Why businesses that prioritized martech, data and organization are faring better during COVID [Video]
The struggles of companies without solid data practices are now exacerbated, said Brad Geddes in this clip from Live with Search Engine...
Microsoft: Search, LinkedIn ad revenue took a big hit due to COVID-19
Search advertising grew by just 1% in the third-quarter of fiscal year 2020. That could spell opportunity for some...
Why updating your messaging is the best strategy right now [Video]
‘This works, you should be doing this all the time instead of these hard, shove-it-down-their-throat sales...
Microsoft Advertising UI: What’s new (so far)
Love it or hate it, the double sidebar makes context switching a lot easier as you move between ad accounts or from other search engines....
How working from home has thrown a wrench in campaign targeting [Video]
While working remotely has kept some businesses online, it has also made analytics and cookie data less...
Microsoft Advertising adds cookie-based experiment option
Cookie-based A/B tests will ensure that customers are only shown ads from either your experiment or original...
From the bottom to the top of the funnel, COVID-19 is flipping B2B strategies [Video]
Marketers have an opportunity to try new tactics as clients divert resources to long-term...
COVID-19 upheaval is actually speeding up some PPC campaigns [Video]
Less red tape and shifting priorities have resulted in much shorter buying cycles for some B2B businesses, PPC experts say in this clip from...
Microsoft Advertising adds support for multi-account Google imports
The feature should save advertisers some time when extending their campaigns from Google to Microsoft’s ad...
8 ways retailers can move surplus inventory during COVID-19
While these strategies are particularly valuable now, they can be applied any time surplus inventory is an...
Microsoft Advertising adds ‘Include in Conversions’, view-through conversion options
The two new conversion goal options offer more flexibility in evaluating and optimizing conversion performance of Search and Audience Network...
Replay: 8 takeaways for B2B advertisers in the time of COVID-19
B2B marketers are facing particular challenges during this time with disruption to analytics, audiences and ABM programs and supply chains....
Paid search ad copy strategies during coronavirus
Why you should re-examine your PPC ad messaging now....
How to set up a Microsoft Audience ads campaign
LinkedIn profile targeting is really what separates this native ad platform from the rest, which makes this channel a must-try for B2B...
Desktop search is rising amid the work-from-home surge
Device usage is just one way consumer behavior is changing during the pandemic, says Microsoft...